BizyDad
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Hey Fastlane Fam,
As you may already know I run a search engine marketing agency based in Arizona. Currently at least 30% of my clients currently list finding good workers as their #1 stumbling block. 10% of my clients have stopped running ads in the last 2 months because they can't handle the leads they are already getting and they can't find people willing to do the work.
A couple require some specialized skills, like having a CDL or a therapist license. But a lot of them are just ordinary jobs, like my security company that runs classes and has training, you just have to pass a background check, speak normally, and fog a mirror. Another client will schedule 5 interviews a week, and 4 will no call/no show. Another client hired someone who quit 5 hours into their first day, hired someone else who quit after 2 days. The restaurants I frequent all have notices about being short-staffed. I had a conversation with a guy yesterday in logistics, and the few applicants he'll get are coming to him acting like they are made of gold and want to be paid accordingly, but he has a small family run outfit and can't afford to pay Walmart level rates. In the past, his family based company culture was enough to attract sufficient help, but not in the current climate.
I have had this conversation a lot in the last 8 weeks. And this is one area of business where I am not strong.
So I want to discuss 2 things. Generally, what are you seeing in your part of the world?
But I don't want to have a venting session or a complaining circle. I'm tired of telling my clients things like "Yeah, everybody is talking about it" or "What are you going to do?". I want to also discuss some ideas for overcoming this problem.
We've tried running ads on Linkedin, Indeed, Monster, Craigslist, social media, Google, etc etc. Outside of advertising, does anyone have any creative solutions to the current labor shortage?
I appreciate any input you want to provide. Thanks.
As you may already know I run a search engine marketing agency based in Arizona. Currently at least 30% of my clients currently list finding good workers as their #1 stumbling block. 10% of my clients have stopped running ads in the last 2 months because they can't handle the leads they are already getting and they can't find people willing to do the work.
A couple require some specialized skills, like having a CDL or a therapist license. But a lot of them are just ordinary jobs, like my security company that runs classes and has training, you just have to pass a background check, speak normally, and fog a mirror. Another client will schedule 5 interviews a week, and 4 will no call/no show. Another client hired someone who quit 5 hours into their first day, hired someone else who quit after 2 days. The restaurants I frequent all have notices about being short-staffed. I had a conversation with a guy yesterday in logistics, and the few applicants he'll get are coming to him acting like they are made of gold and want to be paid accordingly, but he has a small family run outfit and can't afford to pay Walmart level rates. In the past, his family based company culture was enough to attract sufficient help, but not in the current climate.
I have had this conversation a lot in the last 8 weeks. And this is one area of business where I am not strong.
So I want to discuss 2 things. Generally, what are you seeing in your part of the world?
But I don't want to have a venting session or a complaining circle. I'm tired of telling my clients things like "Yeah, everybody is talking about it" or "What are you going to do?". I want to also discuss some ideas for overcoming this problem.
We've tried running ads on Linkedin, Indeed, Monster, Craigslist, social media, Google, etc etc. Outside of advertising, does anyone have any creative solutions to the current labor shortage?
I appreciate any input you want to provide. Thanks.
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