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I'm about to give you a secret weapon that will change the game for your influencer program and generate a lot of sales for your ecommerce store. (it's underutilized and underestimated by most).
I call it the "Go small or go home" strategy.
Nanoinfluencers are usually ignored by brands starting with influencer marketing as they want to go big or go home. Usually, their influencer program does end up going home instead of going big!
You must do the opposite.
Start small. I like to start with a 5k-20k follower range and grow gradually from there. Here are some reasons why smaller creators are better:
More likely to work with emerging brands
Have a better connect with their audience
More likely to hop on ambassador programs (commission only!)
Authentic content
Potential to become big in the next couple of years
Understand that 20k followers means potential for you to reach the MSG full of targeted niche buyers. Don't let big influencers and celebrity shoutouts fool you into chasing them.
Once you shift your mindset from finding "influencers" to finding sources of influence, partnering with smaller creators becomes a no-brainer.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
Active Daily: Life-changing content posted dozens of times every day. No dead threads.
MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
Vetted Network: Connect with founders scaling to 7 and 8 figures.
Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
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"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
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"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
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"You are the average of the five people you surround yourself with." Are you surrounding yourself with success?
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Stop Peeking Through the Keyhole. Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
Active Daily: Life-changing content posted dozens of times every day. No dead threads.
MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
Vetted Network: Connect with founders scaling to 7 and 8 figures.
Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck
"You are the average of the five people you surround yourself with." Are you surrounding yourself with success?
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