MidwestLandlord
Legendary Contributor
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
759%
- Dec 6, 2016
- 1,479
- 11,232
Thank you for not holding back and being honest -> this is why I get so much value from this forum.
No problem, and thanks for the reps.
Most of what you wrote should be answered by those here with much more ecommerce experience than I. So I'll let them answer most of this.
However, there are a bunch of threads here that will answer some or all of those questions.
My comment was written from the customer point of view, as I'm pretty close to your ideal customer I think.
Our target is health-conscious 29-34 YO men, high income, weightlifters -> is this narrow enough? We've had sales from people outside that demographic but that's who I picture when I think "target customer".
These are the people actually buying?
What pain points does someone like that have, how does your product help those pain points, and how do you communicate those benefits to your customers?
Someone like that is:
Massively busy
Worried about aging
Worried about continuing to look good naked
Concerned about unhealthy ingredients in supplements
Swamped with ads about other supplements (usually from the "bro" crowd)
How do you market to solve those pain points?
Fix the website first. Always, always, always, one step at a time.
Read cashvertising as someone recommended up-thread.
Read every thread @SinisterLex has written about copy.
Explore other threads about websites and product pictures.
Take notes when you talk to @Andy Black about PPC/adwords. (I've talked to him too, time well spent)
I won't bullshit you, I didn't do anything fancy - just rounded up to $25.
Would you price differently? I'll run at $24.99 and see how it performs.
I'm just uptight about pricing.
(I see you already changed it to $24.99. Nice.)
TL;DR
I wouldn't worry about social proof and all that right now. Get the website fixed and then build from there.
You know you picked one of the most competitive markets ever, right?
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.