And they hate your product.
So I saw this Facebook ad at least 3 times yesterday (I think I got pixeled after I clicked it the first time)
There's an important lesson here that the business hopefully will learn and I hope you'll pick up before it hurts you.
So their copy reads that they sell premium quality gym shorts at 40% below retail. Some copy on their other ad alludes to brands like Rogue and Reebok CrossFit selling $50 shorts. Click on the page and.... $85 for a pair of gym shorts.
I'm not the only one who noticed this.
On both ads I saw from them, 35+ comments with 99% of the comments about the outrageous price point of their shorts. Many of them mentioned how well known premium brands (Under Armour, Reebok, Rogue) sold shorts for $4-50 or how with workout shorts they'd rather get $15 shorts from discount retailers.
The interesting part is, if you read their sales page, if you buy 4 pair, you get 40% off your order, which brings each pair down to $50, which is the usual price of premium workout shorts. But no one seemed to get that far or notice, because every single comment was upset about that initial sticker shock and the paradox of their copy.
Here's the thing, they may be selling 100's of pairs a day, I cannot see their sales numbers, but for social media marketing, that marketing campaign is dead. They are killing any social proof they could have gotten with those ads as 99% of the feedback is negative.
This isn't to say you should never try to prove something in a "luxury" tier, but you should always measure your audiences feedback.
What would you guys do if you were Hylete?
So I saw this Facebook ad at least 3 times yesterday (I think I got pixeled after I clicked it the first time)
There's an important lesson here that the business hopefully will learn and I hope you'll pick up before it hurts you.
So their copy reads that they sell premium quality gym shorts at 40% below retail. Some copy on their other ad alludes to brands like Rogue and Reebok CrossFit selling $50 shorts. Click on the page and.... $85 for a pair of gym shorts.
I'm not the only one who noticed this.
On both ads I saw from them, 35+ comments with 99% of the comments about the outrageous price point of their shorts. Many of them mentioned how well known premium brands (Under Armour, Reebok, Rogue) sold shorts for $4-50 or how with workout shorts they'd rather get $15 shorts from discount retailers.
The interesting part is, if you read their sales page, if you buy 4 pair, you get 40% off your order, which brings each pair down to $50, which is the usual price of premium workout shorts. But no one seemed to get that far or notice, because every single comment was upset about that initial sticker shock and the paradox of their copy.
Here's the thing, they may be selling 100's of pairs a day, I cannot see their sales numbers, but for social media marketing, that marketing campaign is dead. They are killing any social proof they could have gotten with those ads as 99% of the feedback is negative.
This isn't to say you should never try to prove something in a "luxury" tier, but you should always measure your audiences feedback.
What would you guys do if you were Hylete?
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