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You copywriters are being replaced by AI..

GoodluckChuck

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Some find solace in the idea that humans will soon be connecting computers directly to their brains, but consider this.

Imagine how much faster machine learning will take place when machines can measure exactly what's going on in people's brains when they read the machine produced copy.

They will literally know what lines trigger what emotions and when people lose interest. The measurements will be so precise that the quality of product will skyrocket.
 

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GIlman

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When I look at ML (I hate how the term AI is being used because there is no intelligence, it’s just learned things from huge datasets), the real true value will come when it can create individualized copy for each and every person.

Dynamic copy as it where. The ML algorithm follows you around the internet, watches everything you do. Then based on YOU generates copy that is more likely to trigger you.

When I look at things like AI/ML I don’t ask how can this replace what a human does.

I’m asking, what and how can this do things that a human is incapable of. Dynamic copy would be an example of this.
 

Xeon

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AI will never learn human empathy -- which is at the core of great copywriting.
I actually believe that when AI gets advanced enough, it can learn and perfect human empathy. Might be some time away from now though. Let's not forget, AI technology is still in its infancy and is still progressing everyday......what we're seeing now is like when the first mainframe was invented VS quantum computing in 2019, and current AI is in the mainframe stage.....
 

Bertram

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Writing copy is driven by common language elements and metrics that can be measured...a perfect task for AI, and at least 250 big companies are replacing copywriters with computers.
A computer will never replicate my mind. Sure AI can write prose in its tacky, stupifying machine genre. And yes, writing software helps writers generate hack movie scripts. They look and feel like software-designed housing with ludicrous, boring massing and easily dated style. No, AI can't synthesize the innovative edge. It can only write like a machine.
As its limitations are exposed on the simplest clerical level, human scribes are back on the scene. One example is the new task of medical scribe, where a physician's assistant inputs information in real time, using his mind, during a medical examination. The physician used to compose reports following the exam, then a few software companies tried to enable the physician to input data in real time during exams, which produced a hybrid software prose and maddening errors and holes. So the humans are back.
 

MHP368

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Honest question. How goods the copy gotta be anyway when your target audience has a 6th graders reading ability?
 

Bertram

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Honest question. How goods the copy gotta be anyway when your target audience has a 6th graders reading ability?
6th grade reading ability has nothing to do with cognitive style.
An independent thinker is physiologically adapted to process info without relying on contextual prompts and cues. You are on the extreme end of resistance to entrancement and are an independent or self-cuer if you are the kind of person who notices crookedly hanging picture frames. It does not matter how well you read. The corollary applies to well-educated people who feel like smiling and nodding only because everyone else is doing it. These people are easy to direct and mislead.
 
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amp0193

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I’m asking, what and how can this do things that a human is incapable of. Dynamic copy would be an example of this.
This is a great question and way of thinking about machine learning.

To think one level deeper and beyond the obvious... that's where the real opportunities are.
 

Dan_Cardone

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A computer will never replicate my mind. Sure AI can write prose in its tacky, stupifying machine genre. And yes, writing software helps writers generate hack movie scripts. They look and feel like software-designed housing with ludicrous, boring massing and easily dated style. No, AI can't synthesize the innovative edge. It can only write like a machine.
As its limitations are exposed on the simplest clerical level, human scribes are back on the scene. One example is the new task of medical scribe, where a physician's assistant inputs information in real time, using his mind, during a medical examination. The physician used to compose reports following the exam, then a few software companies tried to enable the physician to input data in real time during exams, which produced a hybrid software prose and maddening errors and holes. So the humans are back.
I don't think you give future AI enougn credit.
 

Bertram

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I don't think you give future AI enougn credit.
Probably not, you're right. OK so I'll drop the link to spoken languages as well. What languages does that leave, and can AI communicate with humans through these alternate parameters?
 

Xeon

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Probably not, you're right. OK so I'll drop the link to spoken languages as well. What languages does that leave, and can AI communicate with humans through these alternate parameters?
I'll bet all my points here at FLF that eventually AI can do everything you said, and more.
People are seriously underestimating the power of AI / ML.
 

srodrigo

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What's funny is the contingency plan might be to do what we love. AI replaces the workforce, overhead drops, cost of living lowers, and we're freed up from working so hard to make ends meet.

This is speculation, but assuming things go that route, and I'm average Joe out of work (but not struggling for money) then I turn to hobbies, passions, exploration, creation to fill my time. I assume others would do the same. They wouldn't just sit around and wait to die (some might).

Coaching will be even more popular as this happens since we'll seek teachers and mentors to help us learn new skills that we didn't have time for before. We may turn to AI for some of this as well, but many people will still fear AI and will seek the human connection.

Creativity will probably be replicated at some point. The last safe haven seems like it could be individual creativity. Unless AI can somehow form my ideas and create them before I'm capable of doing so.

Beyond that, it will be beneficial to own AI brands, but who knows how long that can last once we start questioning ethics in regards to machines.
I wonder whether that would ever be achievable, even if AI replaces the workforce. AI would be owned by the same 5-10 tech giants as usual, someone would have to work for real to improve AI, etc. If the rest of the world are out of work, what are they going to live from (where are they going to earn their money from)? Will technology be free for everyone to use so people don't need money to live? Or will all the money and tech be in 5-10 companies hands and everyone else will be starving?

I think we are heading toward an interesting time were either UBI or French guillotines will be the norm, as people won't have much work to do but will still need to get fed. It will require a big shift as a society, and we are miles away from being ready. Not sure we'll live long enough to see it, but it's coming.
 

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Rugvlad

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Writing copy is driven by common language elements and metrics that can be measured...a perfect task for AI, and at least 250 big companies are replacing copywriters with computers.
Creative jobs like copywriting are one of the 50% of jobs that WON'T be replaced by AI.

Anything agency, service or knowledge based is highly likely to be replaced... and SOON!

Sure, copywriting is somewhat formulaic, and I guess AI could handle some parts, but in all, no-way.
 

Dan_Cardone

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Creative jobs like copywriting are one of the 50% of jobs that WON'T be replaced by AI.

Anything agency, service or knowledge based is highly likely to be replaced... and SOON!

Sure, copywriting is somewhat formulaic, and I guess AI could handle some parts, but in all, no-way.
You underestimate the power that AI will become.
 

ChrisV

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And just to let everyone know.... Copywriters are damn smart. They're in the 80% percentile of IQ. The fact that AI can do his so well is very impressive and perhaps a little frightening.

View: https://youtu.be/pu__97bVyOc?t=187

You underestimate the power that AI will become.
People have to get over this "AI won't be creative" stuff. They are so wrong. All creativity is is mixing ideas to create something new. AI can already do that and it's already getting better.
 

ChrisV

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People confuse what AI does now with what it will be able to do. It's only in it's very rudimentary form. We're only in the first inning guys. All AI will have to do is pull from multiple sources then it can combine things in new ways.

"It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things into what you’re doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world." – Steve Jobs

"If you're gonna make connections which are innovative ... you have to not have the same bag of experiences as everyone else does, or else you're going to make the same connections as everybody else, and then you won't be innovative, and then nobody will give you an award." – Steve Jobs


Current research says he was right.

Research backs up what Jobs intuitively understood. Psychologist Scott Barry Kaufman says that openness to new experience is the strongest personality trait for predicting creative achievement. “Thinking outside the box” may more accurately be understood as “Drawing from different boxes.” It appears that a “jack of all trades” may in fact be a potential master of creativity, and this explains why Jobs praised liberal arts and humanities.

Original research they're citing
 

ChrisV

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I hate how the term AI is being used because there is no intelligence, it’s just learned things from huge datasets
Sounds a lot like how humans learn ;)
 

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