Lex DeVille
Sweeping Shadows From Dreams
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I'd say my ideas come from 2 places:
1) Observation
For instance, this morning I was walking through the house, looked down at a baby item and thought to myself...I wonder if they make this for adults. The next thought was...If I'm wondering this, probably 10,000 other people are too. Then it became...That would make a great Shark Tank product. So I wrote it down and tucked it away for a later time.
2) Storytelling
With this route the product doesn't matter, because it's story-focused (this is the route I'm pursuing now on the INSIDERS forum). Virtually any product will do as long as I can wrap it in an amazing story that connects with a large enough audience, and lets them engage with my brand.
An example of this that I almost pursued, but decided not to was soap. The story I wanted to wrap around it was the idea of a soap cult. Product was ordinary, but the story was extraordinary.
At first I thought the idea was pretty crazy. Then I was in the shower looking at our body wash and realized Dr. Bronner's already did this.
Now, that doesn't mean the idea wasn't worth pursuing. There's a million ways to differentiate. I decided not to, but that's just an example of how some of my ideas work.
• Observe world around me and try to improve it or...
• Random product + unique story = standout brand.
With either route, I move forward if I think it's worth it. How fast can I bring this thing to life? How likely is it to succeed? How likely am I to get bored with it after a month? What's the initial investment? How much time do I need to dedicate to this and do I have that time? Basically it's a bunch of questions, but if it gives me that feeling of if this takes off it's gonna be awesome, then I just do it (unless I'm already working on the last great idea, then I tuck it away for later).
1) Observation
For instance, this morning I was walking through the house, looked down at a baby item and thought to myself...I wonder if they make this for adults. The next thought was...If I'm wondering this, probably 10,000 other people are too. Then it became...That would make a great Shark Tank product. So I wrote it down and tucked it away for a later time.
2) Storytelling
With this route the product doesn't matter, because it's story-focused (this is the route I'm pursuing now on the INSIDERS forum). Virtually any product will do as long as I can wrap it in an amazing story that connects with a large enough audience, and lets them engage with my brand.
An example of this that I almost pursued, but decided not to was soap. The story I wanted to wrap around it was the idea of a soap cult. Product was ordinary, but the story was extraordinary.
At first I thought the idea was pretty crazy. Then I was in the shower looking at our body wash and realized Dr. Bronner's already did this.
Now, that doesn't mean the idea wasn't worth pursuing. There's a million ways to differentiate. I decided not to, but that's just an example of how some of my ideas work.
• Observe world around me and try to improve it or...
• Random product + unique story = standout brand.
With either route, I move forward if I think it's worth it. How fast can I bring this thing to life? How likely is it to succeed? How likely am I to get bored with it after a month? What's the initial investment? How much time do I need to dedicate to this and do I have that time? Basically it's a bunch of questions, but if it gives me that feeling of if this takes off it's gonna be awesome, then I just do it (unless I'm already working on the last great idea, then I tuck it away for later).