What's your Infinity Project?

[Andy Black]

James Shramko has the concept of Infinity Projects in his book "Work Less, Make More".

Your Infinity Project is your side-project that will run and run and run, forever more.

This is the project you work on when you're taking a break from your main business.

It's ideal if you have a team, because you just tell them to work on the Infinity Project when they've got some free time. This means you don't pay them to sit around.

I guess it could be something as boring as cleaning the cars in the showroom, but ideally it's some kind of exciting change from the day-to-day - some kind of "skunkworks" that you and your team will benefit from as you pour more and more time and energy into. (Not just from growing it as an asset, but from all the new skills and experiences everyone acquires and can apply back to your main business.)

I've an idea what my Infinity Project is. Something I already do every . single . day. Something I can't NOT do, and have already been doing consistently for years. The best bit is that it's not unrelated to my main business.

But it's not about me...

What's your Infinity Project?

 

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[Supercar]

I've an idea what my Infinity Project is. Something I already do every . single . day. Something I can't NOT do, and have already been doing consistently for years. The best bit is that it's not unrelated to my main business.

The thing that I can't NOT do is tinker with and talk about cars and recently motorcycles. While you do not need other people with cars to enjoy your own car, enjoying a motorcycle pretty much requires having friends on the same or similar motorcycles in order to maximize the experience.

How to make this infinity project, which you can't NOT do, related to your business? Well, I have already built one business around it. I make hop-up go-fast car parts for myself and enough copies for all my friends and customers.

Edit: Yes, I do what I love. Bite me.

That business would have become way more successful if I had chosen a better car brand to associate with and piggyback on.

Now I am thinking of doing the same thing with motorcycles. But I noticed there is not yet a decent internet community for the brand that I am interested in. I am now thinking whether I should start both -- the business and the community. Hence, my post from yesterday.

 

[Jugg]

This sounds like a great concept; I've always felt uncomfortable leaving my VA's idle during lull periods, this sounds like a solution to the problem.

I've listened to some of James' podcasts before and would love to buy this book but I can't buy from Kindle store in my country, need to figure out how to get my hands on it lol.