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What's A Good EPC For Cold, Warm, and Hot Traffic?

Discussion in 'Advertising, Marketing, Social Media' started by Jon Anthony, Jan 19, 2019.

  1. Jon Anthony
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    Jon Anthony Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Hey, guys. I'm back.

    Wrote a progress thread a while back about my blogging journey and I'm back for some advice.

    (You can read my progress thread here).


    I've got a quick question... what do you consider a good EPC for cold, warm, and hot traffic?

    I'm not doing any "cold" advertising (aside from massive SEO) and am just wondering what I should consider a "good" EPC.

    Right now most of my products get between $0.40 and $0.70 EPC from all types of traffic. Just wondering if I might have better success with launching a new product.

    This is why I want to know a good EPC...

    We all know that entrepreneurs need to FOCUS their energy...

    So what I'm wondering is this:

    Should I focus more on getting traffic, because my EPC is fine? Or should I focus on getting my EPC up FIRST to maybe $1.50 or so, and THEN start focusing more on traffic?

    Any thoughts? Thanks, guys!

    -Jon
     
  2. Process
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    Process Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Usually you base it on how much your customer will be worth to you over their lifetime.(LTV)

    Many people break even especially in your space. They claim all kinds of earnings, so it is impossible to give a definitive answer. It is better to keep it simple...

    If you’ll make an average of $100 over the next 8 months, will you spend $50 to buy a customer?

    Then, you crank up your ad spend on how aggressively you want to grow.
     
    Jon Anthony likes this.

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