_Will_Taylor
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- Mar 31, 2021
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Hi Fastlane Forum,
I'm putting together the website for a low ticket ($27) online course aimed at 18 - 25 year old gamers. I'll be driving traffic to the site from Facebook adverts. People with low attention span, who are in "entertainment mode", who just want to look around, want a few quick dopamine hits, or they move back to their facebook feed.
I don't know whether I should have a cool brand, or go with the "internet marketing" cliches that so many facebook advert funnels.
I want this to be a long-standing business. I'm not interested in these "pump and dump" product launches where entrepreneurs seem to release a new product every couple of months. I really want to aim for a Productocracy - a business so good that people love it, share it, are proud to tell friends about it. At the same time, I need it to convert and make sales.
My initial thoughts were to create a cool, well-branded website. Something you would be happy to say you're a part of, and to share with other people.
But I'm looking at other products online that are being sold by marketers, and often these are more "attention-grabbing" and way less cool. Capitals all over the place, bright colours, fonts that are massive and take up the whole screen. Crappy screenshots with big red circles on them. The normal "clickfunnels" / "internet marketing" look. As stupid as these sites look, the fact is they are entertaining to read, they keep the audience's very very short attention, and they get the sale done. The downside is they associate your brand with this tone - the equivalent of hawking your products in the local market.
I have no interest in being cool for cool's sake - if getting my sales page written on my butt drove long term cashflows, I'd be the first to drop my pants.
Am I deluding myself thinking that a cool brand website will work with cold traffic on Facebook? Or can it work, provided underlying the "cool" I follow the tried and tested marketing tactics?
I'm putting together the website for a low ticket ($27) online course aimed at 18 - 25 year old gamers. I'll be driving traffic to the site from Facebook adverts. People with low attention span, who are in "entertainment mode", who just want to look around, want a few quick dopamine hits, or they move back to their facebook feed.
I don't know whether I should have a cool brand, or go with the "internet marketing" cliches that so many facebook advert funnels.
I want this to be a long-standing business. I'm not interested in these "pump and dump" product launches where entrepreneurs seem to release a new product every couple of months. I really want to aim for a Productocracy - a business so good that people love it, share it, are proud to tell friends about it. At the same time, I need it to convert and make sales.
My initial thoughts were to create a cool, well-branded website. Something you would be happy to say you're a part of, and to share with other people.
But I'm looking at other products online that are being sold by marketers, and often these are more "attention-grabbing" and way less cool. Capitals all over the place, bright colours, fonts that are massive and take up the whole screen. Crappy screenshots with big red circles on them. The normal "clickfunnels" / "internet marketing" look. As stupid as these sites look, the fact is they are entertaining to read, they keep the audience's very very short attention, and they get the sale done. The downside is they associate your brand with this tone - the equivalent of hawking your products in the local market.
I have no interest in being cool for cool's sake - if getting my sales page written on my butt drove long term cashflows, I'd be the first to drop my pants.
Am I deluding myself thinking that a cool brand website will work with cold traffic on Facebook? Or can it work, provided underlying the "cool" I follow the tried and tested marketing tactics?
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