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- Apr 17, 2012
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Thanks for your time and suggestions. We're excited to have others help us with ideas and expansion! When we are blessed with the means to do some upgrades we'll most certainly put them into effect. Have a great day Milkanic -JD
Really appreciate your wisdom on this! Will work on narrowing the market and making the changes Have a blessed day Stevie! -JDYou're making a rookie mistake (been there many times) and trying to market to broad an audience. I don't believe people are going to purchase this THEN purchase protein powder just to try it. Unless it becomes a huge hit, which it can't be unless you have a laser focus on a specific target audience that's more likely to purchase it initially.
I'd focus more on marketing it to those who already drink protein shakes as a regular part of their diet. Market it as a 'healthy alternative' to desserts -- as people who drink protein shakes are likely health conscious so it would be a powerful attraction for them. Put your ad-spend toward health conscious individuals who workout as they are more likely to have protein whey laying around.
Agree with this marketing advice and angle. Coming from someone who trains, I don't see this ever being a protein shake replacement for men or women. Especially women, as many who are serious fitness fanatics and count every calorie isn't going to waste 18g of carbs/50 calories on freeze linda ice cream on the daily. I see women having this ice cream as a cheat snack once in a blue moon. I'm not even sure why there are so many responses on this thread (mine included) since March when so much solid advice previously given is being ignored. Best of luck though, hope it works out.They usually aren't, or they're just feeding off old orders.
This module is pretty commonly used by eCommercers as a social proof tweak.
Still think the marketing/branding on this could be simplified into a "Desert Replacement" or a "Protein Desert".
Good luck, hope some Fastlaners get to try the free samples.
Yes, I see you made the change to angle desert. It's an improvement from the other angle, IMO.Do you think this would suffice: "FREEZINda can be a dessert replacement for individuals who drink whey protein shakes."?
And thoughts?Just ordered a free sample. Should get it next week.
Oof, that’s brutal.
I think the review by the blogger indicates that it needs a new name too. She didn't know what to call it.Man, you seriously need to rebrand.
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