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Turn Any Protein Powder into an Ice Cream Like Dessert - Need Feedback on FREEZINda™

James Doyle

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Mar 27, 2017
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Hey guys,

I know self promotion is not highly regarded around here. But, I need feedback on my concept and new company. I came up with a way to turn any protein powder into an ice cream like dessert. The concept is similar to making Jell-O, but you would place in the freezer instead of the refrigerator. I don't have the final product yet, I'm simply just asking for feedback on the website & concept. Thanks for your time :)

Protein Powder Ice Cream Like Dessert Mix | Protein Powder Recipes

God bless,
-James
 
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MJ DeMarco

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What's stopping me from just pouring milk and protein powder in a bag and placing it in another bag with ice and salt?

How does FREEZINda make it easier?

I saw that it takes 14 hours. What?! I can make a single serving of ice cream in less than an hour. Why does it take so long?

People who drink protein shakes tend to be pretty serious about their health. Is it natural ingredients? Does it contain gluten, MSG, gelatin, trans fats, artificial preservatives or flavors, dyes? Is it vegetarian? Will it fit my macros? Does it have added sugar?
 

wade1mil

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I like the product idea - very unique.

The website and video honestly looks like a bunch of Fiverr gigs pasted together, and for a consumable product, it makes you seem untrustworthy.

The theme is more for kids or young girls, so if your market is people who workout and drink protein powder, I think you're way off.

Show pictures of fit people making/eating your product.

Make the theme black and metal/edgy looking like a gym or a workout program would.

Protein powder drinkers typically want to know macros and micros - show a nutrition table.

The website says 50 calories in one place and 150 in another, and only mentions low sugar (which is relative).

This is more of a personal thing, but if your product is all carbs (13 or 37 carbs depending on correct calorie count), I wouldn't buy the product.

Protein powders should have a lot of protein, but less than 5 carbs and fat - otherwise it's not a protein powder, but a calorie powder.

If you add 13 or 37 carbs to a protein shake, it defeats the purpose of consuming protein powder since you're not really getting a protein surplus.
 
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Scot

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Here's my feedback.

Ingredients list, what's in it? People who drink protein powder usually care about that.

Also, if you're drinking protein shakes regularly, I wouldn't say you're tired of it.
For me, I usually enjoy my shakes or it's a quick way to fill out my macros.

Instead try talking about the limited dessert options for a healthy diet.

"Have a dressert craving but don't want to kill your macros? Pour Freezinda into the protein powder you already have and enjoy healthy icecream you can't buy at the store"

Make sure you point out there really isn't protein icecream out there, stress the convenience of already having your own powder too.

Website looks good on phones too.

Maybe make the first thing I see on the landing page a bowl of icecream instead of a video.
 

G-Man

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You married to the Freezinda name?

I kind of echo some of the other copy/design reactions but those are easy enough to fix.... I just can't get past the name.
 

Scot

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You married to the Freezinda name?

I kind of echo some of the other copy/design reactions but those are easy enough to fix.... I just can't get past the name.


I keep wanting to call it Freeze Linda...
 

G-Man

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Martinv678

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I just changed the css slightly and think it looks a little cleaner with a white header and the logo a little small also:
 
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GMSI7D

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Hey guys,

I know self promotion is not highly regarded around here. But, I need feedback on my concept and new company. I came up with a way to turn any protein powder into an ice cream like dessert. The concept is similar to making Jell-O, but you would place in the freezer instead of the refrigerator. I don't have the final product yet, I'm simply just asking for feedback on the website & concept. Thanks for your time :)

Protein Powder Ice Cream Like Dessert Mix | Protein Powder Recipes

God bless,
-James

you should also get feedback from your customer avatar : body builder or real people using protein powder at the gym or anywhere.


audioBoom / 054: Your Customer Avatar


View: https://www.youtube.com/watch?v=08-_QTkcJx4




the keyword is TEST


you have to test everything because logic and reason don't work very well with the emotional and irrational needs of people

people don't think like us

we think " it's a great idea ! " and nobody buys

we think "this idea is stupid" and everybody buys.


i have done business on ebay : people bought the stupid things i thought nobody would want to buy

and nobody wanted the things i thought would be sold quickly.


people are irrational
 
Last edited:

Kreativez

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I really dislike the name - is there a reason for it?
How about ProFreeze or something.

You should definitely get rid of your own testimonial, just have your best friends have some or something. Looks more legit.

You should reconsider the packaging, people who go to the gym don't want to see frost flakes or pink man - we see cool shit that makes us want to lift heavier, get bigger...
 
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startinup

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Honestly, I don't see the need...

I've been lifting for 4 years and I don't really think that protein powder tastes bad. Optimum Nutrition makes good tasting protein powder. Their "extreme chocolate milk" flavor tastes great with just cold water. They are a huge brand and are known for having good tasting protein powders.

Plus, a lot of cheaper brands are trying to make their protein powder taste better too. There is even a relatively new company Legion that makes their protein powder taste great without artificial sweeteners. Protein powder is tasting better and better, so I don't see this being something people really need...

You can already get greek yogurt ice cream bars that have decent protein content and taste really good. I crave them. They are pretty high in carbs so are basically a desert to make meal planning less painful, and you can buy them straight from the store.

For me, I'd rather stick to chicken for getting my protein content, and when I've used protein powder I've never had a problem with the taste.

I think it's an interesting idea, and one people will say sounds cool, but I'm not sure they will be willing to back that up with their cash.

This is just one lifter's opinion... If I were you, I'd do more research to find out if other bodybuilders/lifters would actually buy it. Maybe try on reddit.com/r/bodybuilding or it's little less fit brother reddit.com/r/fitness.

---

P.S. Please don't leave reviews and testimonials as the founder. It made me cringe a bit.
 

Scot

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I have a strong suspicion he came here to drop his site link and never come back. If he genuinely wanted feedback on his business concept, you think he wouldn't have logged off 10 min after his post and not come back since...
 

G-Man

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I have a strong suspicion he came here to drop his site link and never come back. If he genuinely wanted feedback on his business concept, you think he wouldn't have logged off 10 min after his post and not come back since...

The freezinda twitter account is him announcing himself as the company's "sweepstakes winner" :clench:
 
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Scot

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CycleGuy

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As others have stated the nutrition needs to be addressed in detail.
The market is tough to break into, your audience(myself included) might not see the need.
$4 a pack? Pass, protein powder is popular due to convenience, price, and taste.
Your youtube video looked like it was from 2005. Iphone 5 videos are better quality.
 
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Ravens_Shadow

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Did a quick google and he's spamming this shit on other forums too. Ban him.

7ttwVp9.png
 
Last edited:

Kreativez

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I've been lifting for 4 years and I don't really think that protein powder tastes bad. Optimum Nutrition makes good tasting protein powder. Their "extreme chocolate milk" flavor tastes great with just cold water. They are a huge brand and are known for having good tasting protein powders.

Yeah, I F*cken love my protein shake after my workout. It's the best part haha.

Also, F*ck this guy. Using the goodwill of people to promote his piece of shit business.
 

ddzc

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What a joke. The value provided in the responses (if he read them) would have been highly beneficial for this poor fella, but instead he's probably still spamming a ton of other forums and reddit and will continue doing so until the business dies a slow and painful death. #landfill
 
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Kreativez

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What a joke. The value provided in the responses (if he read them) would have been highly beneficial for this poor fella, but instead, he's probably still spamming a ton of other forums and Reddit and will continue doing so until the business dies a slow and painful death. #landfill

Ah well. Some people are on the Sidewalk, some are in the Slowlane, some are in the Fastlane and then there's this guy who's in the worst lane of all - the Spamlane.
 

Scot

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That's pretty dangerous doing that. The Tai Lopez thread is usually # 3 or 4 on Google. Would be a shame if SEO ranks a thread like this at the top of google
 

ddzc

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That's pretty dangerous doing that. The Tai Lopez thread is usually # 3 or 4 on Google. Would be a shame if SEO ranks a thread like this at the top of google

This thread is already on page 4 on google for the brand name.
 
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