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MJ DeMarco
I followed the science; all I found was money.
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Just read a great article about a gym owner who transformed his business from Slowlane to Fastlane. During his Slowlane process, he was quoted as saying
Today the chain has 160,000 members and 1,173 franchises in 45 states - the projected revenue (16M) for 2007 listed in the article must be misprint. With 160K members, projected revenues should be near $50 million.
Link to article:
http://money.cnn.com/2008/02/06/smbusiness/103191466.fsb/index.htm
"I saw my kids only twice a day - when they woke up and when they went to bed. That year I decided to sell the gyms."
Basically, he paired-down the gym offerings and removed costly, time consuming "amenities". Then to kick-start the fastlane process, started franchising.
Today the chain has 160,000 members and 1,173 franchises in 45 states - the projected revenue (16M) for 2007 listed in the article must be misprint. With 160K members, projected revenues should be near $50 million.
Link to article:
http://money.cnn.com/2008/02/06/smbusiness/103191466.fsb/index.htm
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