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Transforming Slowlane to Fastlane

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MJ DeMarco

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Just read a great article about a gym owner who transformed his business from Slowlane to Fastlane. During his Slowlane process, he was quoted as saying
"I saw my kids only twice a day - when they woke up and when they went to bed. That year I decided to sell the gyms."


Basically, he paired-down the gym offerings and removed costly, time consuming "amenities". Then to kick-start the fastlane process, started franchising.

Today the chain has 160,000 members and 1,173 franchises in 45 states - the projected revenue (16M) for 2007 listed in the article must be misprint. With 160K members, projected revenues should be near $50 million.

Link to article:
http://money.cnn.com/2008/02/06/smbusiness/103191466.fsb/index.htm
 

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Jorge

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Oct 5, 2007
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Great article! This is one of the rules:

ANY business can be turned into fastlane
 

8 SNAKE

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Aug 15, 2007
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MJ, funny you should post this article. A Snap franchise just opened in my town a few weeks ago and I was curious about the company. Now I know.
 

GettingThere

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Dec 3, 2007
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I have noticed lately that I find myself looking at little mom & pop type businesses and thinking of how they could be scaled or expanded to fastlane ideals.

At first it was difficult, but I have begun to sort of free my mind enough to conceive this expansion process on a regular basis for various types of companies. Through this simple deviation from my everyday thoughts, I have found that tuning out the "that would never work" attitude gets easier, the more I do it. It's a small step in changing my reality (as RK describes).

-John
 

Jito

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Dec 2, 2007
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I think a no frills gym is a great concept. I only use free weights, and the elliptical machine. Group exercise, yoga, spinning, cardio kick boxing...no thanks. My belief in the beauty of simple business concepts is reaffirmed.
 

biophase

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I"m surprised that they can charge $35/mo still for a no frills gym.

Here in Phoenix I pay $35 for LA Fitness.
Pure Fitness is $19.99/mo and the same concept.
24hr Fitness is around $35-$40 I think.
 

Rawr

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Based on what I see around here, pompous gyms like Anytime Fitness are making serious $$$ - they are always busy, and they charge something ridiculous $50 for the status of working out at a premier facility. There are people who are willing to pay - usually mid-upper class.


On the other side, there is 19 fitness - simple gym, $19 per month but if you go 7 times a month (i believe) your insurance covers it and it's free. THAT is a cool concept.
 

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