Transforming Slowlane to Fastlane

[MJ DeMarco]

Just read a great article about a gym owner who transformed his business from Slowlane to Fastlane. During his Slowlane process, he was quoted as saying

"I saw my kids only twice a day - when they woke up and when they went to bed. That year I decided to sell the gyms."


​

Basically, he paired-down the gym offerings and removed costly, time consuming "amenities". Then to kick-start the fastlane process, started franchising.

Today the chain has 160,000 members and 1,173 franchises in 45 states - the projected revenue (16M) for 2007 listed in the article must be misprint. With 160K members, projected revenues should be near $50 million.

Link to article:
http://money.cnn.com/2008/02/06/smbusiness/103191466.fsb/index.htm

 

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[Jorge]

Hsiev esvodmi! Vjot ot upi ug vji samit:

EPZ catopitt dep ci vaspif opvu getvmepi

 

[8 SNAKE]

NK, gappz zua tjuamf qutv vjot esvodmi. E Tpeq gsepdjoti katv uqipif op nz vuxp e gix xiilt ehu epf O xet dasouat ecuav vji dunqepz. Pux O lpux.

 

[GettingThere]

O jewi puvodif mevimz vjev O gopf nztimg muuloph ev movvmi nun & quq vzqi catopittit epf vjoploph ug jux vjiz duamf ci tdemif us iyqepfif vu getvmepi ofiemt.

Ev gostv ov xet foggodamv, cav O jewi cihap vu tusv ug gsii nz nopf ipuahj vu dupdiowi vjot iyqeptoup qsuditt up e sihames cetot gus wesouat vzqit ug dunqepoit. Vjsuahj vjot tonqmi fiwoevoup gsun nz iwiszfez vjuahjvt, O jewi guapf vjev vapoph uav vji "vjev xuamf piwis xusl" evvovafi hivt ietois, vji nusi O fu ov. Ov't e tnemm tviq op djephoph nz siemovz (et SL fitdsocit).

-Kujp

 

[Jito]

O vjopl e pu gsommt hzn ot e hsiev dupdiqv. O upmz ati gsii xiohjvt, epf vji immoqvodem nedjopi. Hsuaq iyisdoti, zuhe, tqoppoph, desfou lodl cuyoph...pu vjeplt. Nz cimoig op vji cieavz ug tonqmi catopitt dupdiqvt ot sieggosnif.

 

[biophase]

O"n tasqsotif vjev vjiz dep djeshi $35/nu tvomm gus e pu gsommt hzn.

Jisi op Qjuipoy O qez $35 gus ME Govpitt.
Qasi Govpitt ot $19.99/nu epf vji teni dupdiqv.
24js Govpitt ot esuapf $35-$40 O vjopl.

 

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[Rawr]

Cetif up xjev O tii esuapf jisi, qunquat hznt moli Epzvoni Govpitt esi neloph tisouat $$$ - vjiz esi emxezt catz, epf vjiz djeshi tunivjoph sofodamuat $50 gus vji tvevat ug xusloph uav ev e qsinois gedomovz. Vjisi esi qiuqmi xju esi xommoph vu qez - ataemmz nof-aqqis dmett.


Up vji uvjis tofi, vjisi ot 19 govpitt - tonqmi hzn, $19 qis nupvj cav og zua hu 7 vonit e nupvj (o cimoiwi) zuas optasepdi duwist ov epf ov't gsii. VJEV ot e duum dupdiqv.