Traffic from website halved, what should I do?

[Vross]

According to Google Adsense stats, the views on my website have practically halved. Revenue, clicks, Impressions, decreased accordingly. It started yesterday, and continues today.

The traffic remains stable. I also checked ad impressions on different devices - they are displayed as usual. Where can I find some help?

 

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[BizyDad]

According to Google Adsense stats, the views on my website have practically halved. Revenue, clicks, Impressions, decreased accordingly. It started yesterday, and continues today.

The traffic remains stable. I also checked ad impressions on different devices - they are displayed as usual. Where can I find some help?

I blame Russia. People are distracted. They don't have time to click your ads.

Okay, I'm mostly joking. And to be honest, it's been a few years since I've done anything on AdSense. But have you checked to see if any new ads have started appearing on your site? Maybe someone launched the new ad campaign that isn't working as effectively but is dominating the impressions.

Wait, you said impressions are down also? But traffic is stable? What about page views? Is that where you're calling views? In other words, you're getting the same amount of people they're just viewing half the pages?