Trade Shows: The Impact That Had or Didn't Have On Your Business

[tiagosoares17.22]

So, the title of this thread says it all.

What results did you get out of trade shows? What are your thoughts on getting a booth on trade shows related to your business?

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I am starting out, and after a lot of research and talking with qualified and successful entrepreneurs, I realized one of my best chances to start "fast" is by getting into a trade show.

I also was thinking to go into markets that are not fully crowded, but after some research, another "basic" thing hit me: "Go where the money is!".

And that is the reason why I'll be choosing to sell my product in the biggest economies.

To get a booth at a trade show, and to travel to that country, it will be a substantial investment for me.

With all that said, what pieces of advice, lessons, and experiences have you to share with us from trade shows you have attended?

 

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[MJ DeMarco]

Note: This was years ago and in an industry that is now on life support...

I found our trade shows pretty worthless and far too expensive for any benefit.

I did our major trade show twice and instead of finding new customers, our existing customers stopped by and said "hello!"

When I clarified that our growth was predicated on user traffic (not companies to feed that traffic upon) I stopped going.

Sure saying "hello" to your clients is nice, but not at a cost of $30K for 3 days. When the show is in Vegas or some other heavily unionized place, be prepared to pay an arm and a leg.

Need a crate hauled in from the shipping port? $100.
Need electricity? Pay an electrician $500 for a 30 second hook-up.

It's a f*n racket.

Obviously things might be different per the respective industry, especially if you're launching something new and innovative, but that was my experience.

If you meet ONE person at a trade show (say a big distributor) it could really get the ball moving.

It's a big decision that needs a really hard analysis of cost-benefit.

 

[Walter Hay]

I have exhibited at trade shows in several countries, and agree that not only the extras, but even the basic essentials are a racket.

After experience at several shows I decided to spend the money where I could target the spend rather than relying on the effectiveness of the show promoter's advertising.

Walter