Hi, I'm Christian. I'm doing an online course for drummers. It's a relatively cheap $30 monthly fee course. - Basically a membership site. I do have somewhat of a following on social media. Instagram being the highest with about 2100 followers. I launched the course officially yesterday with a promo video. I already have 3 students so far meaning - $90 a month. I got a lot of reshares from friends on Instagram. Facebook engagement was a lot less than it usually is for me. Some people said they were going to sign up in September when their situation was better. I also did a cold email marketing campaign to band directors - which had high open rates and good responses from the band directors. Most of them said they will let their students know when school starts and get back to me - they were very thankful for my email. I sent 93 emails - a lot of opens like 53 or so and maybe 4-5 positive responses - no students signed up though.
I am very happy with the way things are going. I officially launched and I have 3 students - $90. A positive response from the promo video I put out which is like 2 minutes and 30 seconds long.
I think Andy wrote - If you can sell to people who know, like, and trust you then you “just” have to figure out how to get people who don’t know you to know, like, and trust you. Then present the course to them. - I think I'm on the second part.
I have a lot of credibility in the music field, and I am confident in my course content and my ability to teach things well. So as I am updating the course with lessons and I create more content - I will get better at teaching too.
So my next thing is marketing strategy. There's so many channels I don't know if I should be trying as many as possible all at once or hone in on one thing. I'm usually for honing in.
Do you guys have any favorite books or tips on marketing strategies? Hopefully some that cover marketing online courses? I would rather not pay for a $2000 course on how to market an online course. I don't have that kinda money lool. I'm looking for some guidance. I'm very new to this online course thing.
I do like sitting around or going to sleep and waking up with a sale/student. The business can run without me being super active - I'm just updating the course, answering questions, etc. Very low time consuming tasks. I just need to get the sales part automated if I can.
Strategies I'm thinking of:
1.Sending Emails/Texts/DM's 2. Blogging or Getting on Blog 3. Social Media Ads 4. Being Active on forums Forums 4.Getting on Podcasts 5. Content Marketing on Youtube, Instagram, etc.
I was going to probably meet more students as I was gigging and touring but since corona happened gigs are rare.
Curious if @Andy Black and @Lex DeVille have any thoughts or tips?
The INSIDERS progress thread is here: EXECUTION - Helping the Music Community
Thankful for this forum! I'm learning so much and am constantly being inspired.
I am very happy with the way things are going. I officially launched and I have 3 students - $90. A positive response from the promo video I put out which is like 2 minutes and 30 seconds long.
I think Andy wrote - If you can sell to people who know, like, and trust you then you “just” have to figure out how to get people who don’t know you to know, like, and trust you. Then present the course to them. - I think I'm on the second part.
I have a lot of credibility in the music field, and I am confident in my course content and my ability to teach things well. So as I am updating the course with lessons and I create more content - I will get better at teaching too.
So my next thing is marketing strategy. There's so many channels I don't know if I should be trying as many as possible all at once or hone in on one thing. I'm usually for honing in.
Do you guys have any favorite books or tips on marketing strategies? Hopefully some that cover marketing online courses? I would rather not pay for a $2000 course on how to market an online course. I don't have that kinda money lool. I'm looking for some guidance. I'm very new to this online course thing.
I do like sitting around or going to sleep and waking up with a sale/student. The business can run without me being super active - I'm just updating the course, answering questions, etc. Very low time consuming tasks. I just need to get the sales part automated if I can.
Strategies I'm thinking of:
1.Sending Emails/Texts/DM's 2. Blogging or Getting on Blog 3. Social Media Ads 4. Being Active on forums Forums 4.Getting on Podcasts 5. Content Marketing on Youtube, Instagram, etc.
I was going to probably meet more students as I was gigging and touring but since corona happened gigs are rare.
Curious if @Andy Black and @Lex DeVille have any thoughts or tips?
The INSIDERS progress thread is here: EXECUTION - Helping the Music Community
Thankful for this forum! I'm learning so much and am constantly being inspired.
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