Hey Fastlaners,
Anybody out there in Facebook Ad Land?
I came up with an analogy that might help some people when it comes to running ads on Facebook...
Quick backstory on my experience:
Was directly involved with media buying for Tai Lopez (I worked for him), and so I saw on a massive scale how campaigns are ran that generate massive conversions (whether it's sales, leads, foot traffic, etc.)
And I have a passion for farming (just a hobby), so it led my mind to this method:
THE SEEDLING METHOD
Facebook ads work the same way as when Farmers plant their crops...
#1: The Farmer plants hundreds of seeds
- As far as Facebook ads go, you have to test variations of practically everything. I know that this approach isn't very friendly to the "barrier to entry", but it is the most effective. Planting more seeds (setting up more campaign objectives, ad-sets, and ads gives you the best potential for finding that special winning genetic (best converting ads)
#2: The Farmer monitors those seedlings and note their character traits
- There's tons of ways to identify the losers, but I guess the best judgement of whether the ad is winning or not is the amount spent vs amount made. Some people make the mistake of stopping ads that are not very profitable, but even if you're breaking even you are still building your email list, branding your company, etc etc...
#4: The Farmer takes the winners -- duplicates them and scales his garden to max capacity with the best genetics (which gives them the best return on their yields)
- Taking your winning ads and focusing your spend on those is a great way to maximize your growth because the winning ads have the lowest CPA, CPC, and CPL along with highest relevance and other metric factors.
THINGS TO REMEMBER
Good luck!
Anybody out there in Facebook Ad Land?
I came up with an analogy that might help some people when it comes to running ads on Facebook...
Quick backstory on my experience:
Was directly involved with media buying for Tai Lopez (I worked for him), and so I saw on a massive scale how campaigns are ran that generate massive conversions (whether it's sales, leads, foot traffic, etc.)
And I have a passion for farming (just a hobby), so it led my mind to this method:
THE SEEDLING METHOD
Facebook ads work the same way as when Farmers plant their crops...
#1: The Farmer plants hundreds of seeds
- As far as Facebook ads go, you have to test variations of practically everything. I know that this approach isn't very friendly to the "barrier to entry", but it is the most effective. Planting more seeds (setting up more campaign objectives, ad-sets, and ads gives you the best potential for finding that special winning genetic (best converting ads)
#2: The Farmer monitors those seedlings and note their character traits
- Does it sprout fast?
- Is it resistant to pests?
- Does the upward growth continue or does it stall out?
- Does it yield a lot of fruit?
- Does the fruit taste good?
- Is the CPC low?
- What's your relevance score?
- Are you getting a positive ROAS (Return on ad spend)
- etc. etc.
- There's tons of ways to identify the losers, but I guess the best judgement of whether the ad is winning or not is the amount spent vs amount made. Some people make the mistake of stopping ads that are not very profitable, but even if you're breaking even you are still building your email list, branding your company, etc etc...
#4: The Farmer takes the winners -- duplicates them and scales his garden to max capacity with the best genetics (which gives them the best return on their yields)
- Taking your winning ads and focusing your spend on those is a great way to maximize your growth because the winning ads have the lowest CPA, CPC, and CPL along with highest relevance and other metric factors.
THINGS TO REMEMBER
- The Farmer ALWAYS sets aside land to test new seedlings.
- By setting aside some of your advertising budget to testing new ideas, concepts, and variations you give yourself room to stay ahead of the evolutionary curve. Facebook (and any online platform) evolve at record speed.
They are always doing things internally that affects your campaigns. It's your job (or your marketing team's) to find the newest winners before your competition and that only happens with testing new seedlings far after your prior batches are cloned out and have been growing for generations...
- Prized genetics can turn to junk as generations go on
- Since we know Facebook is always evolving, what was profitable in the past could always start to slow it's growth curve or even go into the negative
Good luck!
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