For the first few years of my online biz, out of necessity (lack of back end products mostly), new lead generation was mostly an afterthought. I used basic forms and popups and whatnot to gather a small percentage of new leads (email addresses), but it was not my primary focus.
I started in the (warning: nostalgia alert!) glory days of Adwords where you could slap up just about anything and make it profitable if you paid close attention to your keyword profitability, etc. So, 90% of my net revenue was in what I call "direct" revenues; the daily difference between what I sell (information products) and what I spent on Adwords.
About a year ago, I stumbled on to a report by Perry Marshall that led me to switch my lists from 1 Shopping Cart & Aweber to Infusionsoft.com.
This also started me down a psychological preference/focus on building the ultimate "follow up" system.
Infusionsoft allows you to do things that are just amazing (light years ahead of anyone else, best I can tell).
But, somewhere in that pursuit, I seem to have lost the forest for the trees a bit.
The reason that I started (and continued) with a focus on daily return/profits is because (in a very un-Fastlane manner), I've always managed my finances in a way that means I can't really go (too) long between a prospect clicking through Adwords and buying something.
Although (I'd assume) that the "best case" scenario is to focus (almost) exclusively on generating leads and an amazing funnel/follow up/conversion process, my ability to finance this sort of approach is (shall we say?) limited.
So (I think), I should be shooting for some "middle ground" where I am balancing my lead generation/name capture with the ability to close immediate sales/self fund.
The problem is...
I have NO real clue as to what that "middle ground" might look like.
Ultimately, this is (kind of) a "technical" question...
Should I lean towards a "hard" squeeze page approach to increase my lead capture and then "solve all my problems" by focusing on creating an amazing follow up system (that hopefully brings average days to purchase down pretty small)?
Or, should I focus more on sales/conversions/self funding and "take the leads I can get?"
Ultimately, when I ponder this, within a Fastlane framework, I sometimes think that focusing on the "self funding"/take the leads you get is the better, smarter way to go because...
If it's all about scale, maybe it is better to GUARANTEE that I am self funding on all paid advertising so that I can SCALE easier?
Ugh. If you read this whole post, you are my hero and I'd really appreciate everyone's thoughts.
I started in the (warning: nostalgia alert!) glory days of Adwords where you could slap up just about anything and make it profitable if you paid close attention to your keyword profitability, etc. So, 90% of my net revenue was in what I call "direct" revenues; the daily difference between what I sell (information products) and what I spent on Adwords.
About a year ago, I stumbled on to a report by Perry Marshall that led me to switch my lists from 1 Shopping Cart & Aweber to Infusionsoft.com.
This also started me down a psychological preference/focus on building the ultimate "follow up" system.
Infusionsoft allows you to do things that are just amazing (light years ahead of anyone else, best I can tell).
But, somewhere in that pursuit, I seem to have lost the forest for the trees a bit.
The reason that I started (and continued) with a focus on daily return/profits is because (in a very un-Fastlane manner), I've always managed my finances in a way that means I can't really go (too) long between a prospect clicking through Adwords and buying something.
Although (I'd assume) that the "best case" scenario is to focus (almost) exclusively on generating leads and an amazing funnel/follow up/conversion process, my ability to finance this sort of approach is (shall we say?) limited.
So (I think), I should be shooting for some "middle ground" where I am balancing my lead generation/name capture with the ability to close immediate sales/self fund.
The problem is...
I have NO real clue as to what that "middle ground" might look like.
Ultimately, this is (kind of) a "technical" question...
Should I lean towards a "hard" squeeze page approach to increase my lead capture and then "solve all my problems" by focusing on creating an amazing follow up system (that hopefully brings average days to purchase down pretty small)?
Or, should I focus more on sales/conversions/self funding and "take the leads I can get?"
Ultimately, when I ponder this, within a Fastlane framework, I sometimes think that focusing on the "self funding"/take the leads you get is the better, smarter way to go because...
If it's all about scale, maybe it is better to GUARANTEE that I am self funding on all paid advertising so that I can SCALE easier?
Ugh. If you read this whole post, you are my hero and I'd really appreciate everyone's thoughts.
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