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Kenobi1234

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Hey Sanj,

Again, thanks for the great thread! Quick question about Facebook/IG ads: Do you set your campaign level objective for conversions when you first begin? And if so, is your adset conversion event purchases?

I am currently running FB/IG ads optimized for purchase conversions, but am getting nowhere near 50 conversions/week which Facebook apparently needs to for targeting optimization (and Facebook keeps warning me about this). Some people say just ignore it and wait it out, basically just buy data until I finally get enough purchases, while others think its better to start make landing page views the initial conversion event, followed by ATC, initiate checkout and finally purchases. Just wanted to see what you would recommend as there are a lot of conflicting opinions out there.

I know you may be addressing my questions in your next video, so no pressure to reply!

Ben
 

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Flint

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Great thread @Sanj Modha, following.

WhatsApp has been banned for years AFAIK (I haven't been to China myself but that's what my suppliers told me).
That's right, they need VPN to use WhatsApp. Same with Google (incl. gmail) and other Western services the government doesn't want there. The Great Firewall of China.

BTW that's not the only country that has such restrictions. For example in South Korea you may be able to access WhatsApp but forget about Google Maps (although it looks like it works). You'll need to use their Naver Map instead.

It's good to understand the ecosystem and culture your suppliers are part of. Just like with your customers. Putting yourself in someone else's shoes helps you build stronger relationships.
 
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Sanj Modha

Sanj Modha

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Hey Sanj,

Again, thanks for the great thread! Quick question about Facebook/IG ads: Do you set your campaign level objective for conversions when you first begin? And if so, is your adset conversion event purchases?

I am currently running FB/IG ads optimized for purchase conversions, but am getting nowhere near 50 conversions/week which Facebook apparently needs to for targeting optimization (and Facebook keeps warning me about this). Some people say just ignore it and wait it out, basically just buy data until I finally get enough purchases, while others think its better to start make landing page views the initial conversion event, followed by ATC, initiate checkout and finally purchases. Just wanted to see what you would recommend as there are a lot of conflicting opinions out there.

I know you may be addressing my questions in your next video, so no pressure to reply!

Ben
I don't because I start with the biggest audiences first which is all website visitors which means optimizing for top of funnel (TOF). FB needs at least 50 events a day before it can optimize properly.

Start with TOF optimization then move to middle of funnel (MOF) i.e. add to carts, initiate checkouts etc. Bottom of funnel (BOF) is purchase optimization and that's your long-term goal.

This is how I do it but I'm sure others do it differently.
 
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Sanj Modha

Sanj Modha

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Great thread @Sanj Modha, following.



That's right, they need VPN to use WhatsApp. Same with Google (incl. gmail) and other Western services the government doesn't want there. The Great Firewall of China.

BTW that's not the only country that has such restrictions. For example in South Korea you may be able to access WhatsApp but forget about Google Maps (although it looks like it works). You'll need to use their Naver Map instead.

It's good to understand the ecosystem and culture your suppliers are part of. Just like with your customers. Putting yourself in someone else's shoes helps you build stronger relationships.
I have a friend in UAE who says Whatsapp video is banned in the country but not texting. That works (without VPN).
 

Kenobi1234

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May 29, 2020
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I don't because I start with the biggest audiences first which is all website visitors which means optimizing for top of funnel (TOF). FB needs at least 50 events a day before it can optimize properly.

Start with TOF optimization then move to middle of funnel (MOF) i.e. add to carts, initiate checkouts etc. Bottom of funnel (BOF) is purchase optimization and that's your long-term goal.

This is how I do it but I'm sure others do it differently.
Thanks a TON Sanj.

Rookie follow-up question: Do you create a new campaign or ad set every time you make changes to these conversion optimization events? Or do you just change the existing campaign/ad set?

I'm asking because I've run ads before where I've changed things (like the budget for example) in campaigns/ad sets that were doing decently and it totally threw it for a loop and I stopped making sales.

Cheers!
 

Fred LAZARD

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Sanj Modha

Sanj Modha

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Thanks a TON Sanj.

Rookie follow-up question: Do you create a new campaign or ad set every time you make changes to these conversion optimization events? Or do you just change the existing campaign/ad set?

I'm asking because I've run ads before where I've changed things (like the budget for example) in campaigns/ad sets that were doing decently and it totally threw it for a loop and I stopped making sales.

Cheers!
The only time I make ANY changes to a campaign is BEFORE it generates conversions. If I want to test something - I'll duplicate the original adset and launch a fresh campaign.

Just remember: any time you tweak the audience, demographic, ad, copy, landing page etc - FB will go back into 'Learning' mode and I don't want to muddy the waters. I want to know what changes/tests work.
 
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Sanj Modha

Sanj Modha

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Hi Sanj, Already thank you very much for your quality's thread. Thank you again for given free informations, detailed step by step. So i want to know if you use alway Qwaya (Or Adexpresso). you talk about Qwaya in past thread in moment ago. What do you think that? about plateform to manage ADS. Thank you for your advices and recommandations. @Fred. France.
I have used Qwaya in the past but honestly - I find it faster to launch inside FB's ads manager.
 

Wiezel

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So for my understanding, you let the product be manufactered in China --> Ship it to garage/warehouse/3LP in your own country (or nearby) --> they customize packaging (branding your own store) and they sent out the product to the customer when it's sold on your website.

How do you make a connection between a product being sold and how does a warehouse get notified about it? Isn't it risky to import let's say 1000x a product and not being sure if it will sell? You can try it first by shipping it directly from supplier to the customer but this will cause a long shipping time and you have zero control over all of it.

Besides that I found some products which are doing well on AliExpress, Ebay and Amazon. Though I think it's not a good thing since that market is so overwhelmed by providers and other webstores/dropshippers. Does this matter?
 
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Kenobi1234

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May 29, 2020
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The only time I make ANY changes to a campaign is BEFORE it generates conversions. If I want to test something - I'll duplicate the original adset and launch a fresh campaign.

Just remember: any time you tweak the audience, demographic, ad, copy, landing page etc - FB will go back into 'Learning' mode and I don't want to muddy the waters. I want to know what changes/tests work.
Really appreciate the response! This is a game changer for me. Totally explains why my campaigns keep DYING every time they become profitable and I try to optimize them. Huge thanks Sanj! :D
 

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