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The Cold Email that started a $500m - $1B Company

Mathuin

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I've taxed this from a post on r/Entrepreneur by u/harrydry that I hadn't seen posted here after a quick search.

**Post begins**
Back in February 2010, Jason Cohen had an idea: A new Wordpress hosting service, that would help with speed, scalability, and security.

He now faced the challenge that everyone with a startup idea once faces: How do I get my first customers?

Jason's approach was simple and brilliant. He logged onto Linkedin, searched for Wordpress consultants and sent them the following email:

Hey
I’m the founder of this new Wordpress hosting company. It’s supposed to be designed for folks like you, so I’d love to talk to you about any pain you’ve got with Wordpress and get some feedback on my idea.
Now, I know your time is valuable. You’re a consultant. I absolutely do not want you to feel like I’m trying to grab time from you. So I’m very happy to pay
whatever you think is fair for an hour of your time. Even if that’s more than your normal hourly rate because I appreciate this is a weird one off thing.
- Jason
THE RESULTS

Jason sent 40 of these emails. 100% agreed to talk to him on the phone. Not one asked for any money. And after talking to him 30 verbally agreed to pay $50 / mo once the product was ready.

To quote Jason:

Before I had a company name, before I had a powerpoint presentation, before I had any employees, before I had a server, before I had anything, I already had 30 customers willing to pay.
WHY DOES IT WORK SO WELL?

Well, Jason's email is a masterclass. He puts himself in the consultant's shoes, shows respect for their time, and even calls out the elephant in the room - that the majority of these emails are just people trying to grab your time. Oh, and it's an advice email.

But undoubtedly, the killer line is Jason offering to pay whatever you think is fair for an hour of your time. Even if it’s more than your normal rate. Why?

  1. It signals that he's not a time-waster.
  2. It signals that he is fair to do business with.
  3. And it's flattering (that he's willing to pay for your expertise).
These three reasons coalesce and the default response is: Sure, let’s chat. You seem like a decent guy, so don’t worry about the money!

SUMMARY

Today, WP Engine is a business with 500+ employees making more than $100M / yr.

I bet they've still got people logging onto Linkedin, finding Wordpress consultants, sending similar emails, just like Jason did nine years earlier.

**POST ENDS**

I thought this would be good to share as it demonstrates a number of the principles that MJ talks about in his books, re chasing needs, pain points service deficiencies, growing your company ethically and honestly and not worrying about action fakes like PowerPoints etc. Jason also has a number of excellent interviews on YouTube.
 

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Black_Dragon43

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I've taxed this from a post on r/Entrepreneur by u/harrydry that I hadn't seen posted here after a quick search.

**Post begins**
Back in February 2010, Jason Cohen had an idea: A new Wordpress hosting service, that would help with speed, scalability, and security.

He now faced the challenge that everyone with a startup idea once faces: How do I get my first customers?

Jason's approach was simple and brilliant. He logged onto Linkedin, searched for Wordpress consultants and sent them the following email:


THE RESULTS

Jason sent 40 of these emails. 100% agreed to talk to him on the phone. Not one asked for any money. And after talking to him 30 verbally agreed to pay $50 / mo once the product was ready.

To quote Jason:


WHY DOES IT WORK SO WELL?

Well, Jason's email is a masterclass. He puts himself in the consultant's shoes, shows respect for their time, and even calls out the elephant in the room - that the majority of these emails are just people trying to grab your time. Oh, and it's an advice email.

But undoubtedly, the killer line is Jason offering to pay whatever you think is fair for an hour of your time. Even if it’s more than your normal rate. Why?

  1. It signals that he's not a time-waster.
  2. It signals that he is fair to do business with.
  3. And it's flattering (that he's willing to pay for your expertise).
These three reasons coalesce and the default response is: Sure, let’s chat. You seem like a decent guy, so don’t worry about the money!

SUMMARY

Today, WP Engine is a business with 500+ employees making more than $100M / yr.

I bet they've still got people logging onto Linkedin, finding Wordpress consultants, sending similar emails, just like Jason did nine years earlier.

**POST ENDS**

I thought this would be good to share as it demonstrates a number of the principles that MJ talks about in his books, re chasing needs, pain points service deficiencies, growing your company ethically and honestly and not worrying about action fakes like PowerPoints etc. Jason also has a number of excellent interviews on YouTube.
Awesome share brother. It goes into showing the importance of the OFFER made inside the email. Lots of people do cold email, but they send out weak offers, and so they get ignored. I always say that the BALLSIER your offer, the easier it will be to get a response. Jason was hard-core ballsy with his offer, which is why he got such a great response.
 

Empires

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I use WP Engine for my web hosting and they have some of the best customer service I've ever experience. Extremely knowledgeable from even a technical standpoint. They don't just refer you to some article and say goodluck.

I've never even considered a different web host since I started with them.
 

ronlugo

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I've taxed this from a post on r/Entrepreneur by u/harrydry that I hadn't seen posted here after a quick search.

**Post begins**
Back in February 2010, Jason Cohen had an idea: A new Wordpress hosting service, that would help with speed, scalability, and security.

He now faced the challenge that everyone with a startup idea once faces: How do I get my first customers?

Jason's approach was simple and brilliant. He logged onto Linkedin, searched for Wordpress consultants and sent them the following email:


THE RESULTS

Jason sent 40 of these emails. 100% agreed to talk to him on the phone. Not one asked for any money. And after talking to him 30 verbally agreed to pay $50 / mo once the product was ready.

To quote Jason:


WHY DOES IT WORK SO WELL?

Well, Jason's email is a masterclass. He puts himself in the consultant's shoes, shows respect for their time, and even calls out the elephant in the room - that the majority of these emails are just people trying to grab your time. Oh, and it's an advice email.

But undoubtedly, the killer line is Jason offering to pay whatever you think is fair for an hour of your time. Even if it’s more than your normal rate. Why?

  1. It signals that he's not a time-waster.
  2. It signals that he is fair to do business with.
  3. And it's flattering (that he's willing to pay for your expertise).
These three reasons coalesce and the default response is: Sure, let’s chat. You seem like a decent guy, so don’t worry about the money!

SUMMARY

Today, WP Engine is a business with 500+ employees making more than $100M / yr.

I bet they've still got people logging onto Linkedin, finding Wordpress consultants, sending similar emails, just like Jason did nine years earlier.

**POST ENDS**

I thought this would be good to share as it demonstrates a number of the principles that MJ talks about in his books, re chasing needs, pain points service deficiencies, growing your company ethically and honestly and not worrying about action fakes like PowerPoints etc. Jason also has a number of excellent interviews on YouTube.
Thanks for sharing. Good stuff here.
 

Raja

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Thanks for posting
 

MJ DeMarco

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Bump, some good stuff and vids.
 

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