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I've taxed this from a post on r/Entrepreneur by u/harrydry that I hadn't seen posted here after a quick search.
**Post begins**
Back in February 2010, Jason Cohen had an idea: A new Wordpress hosting service, that would help with speed, scalability, and security.
He now faced the challenge that everyone with a startup idea once faces: How do I get my first customers?
Jason's approach was simple and brilliant. He logged onto Linkedin, searched for Wordpress consultants and sent them the following email:
Jason sent 40 of these emails. 100% agreed to talk to him on the phone. Not one asked for any money. And after talking to him 30 verbally agreed to pay $50 / mo once the product was ready.
To quote Jason:
Well, Jason's email is a masterclass. He puts himself in the consultant's shoes, shows respect for their time, and even calls out the elephant in the room - that the majority of these emails are just people trying to grab your time. Oh, and it's an advice email.
But undoubtedly, the killer line is Jason offering to pay whatever you think is fair for an hour of your time. Even if it’s more than your normal rate. Why?
SUMMARY
Today, WP Engine is a business with 500+ employees making more than $100M / yr.
I bet they've still got people logging onto Linkedin, finding Wordpress consultants, sending similar emails, just like Jason did nine years earlier.
**POST ENDS**
I thought this would be good to share as it demonstrates a number of the principles that MJ talks about in his books, re chasing needs, pain points service deficiencies, growing your company ethically and honestly and not worrying about action fakes like PowerPoints etc. Jason also has a number of excellent interviews on YouTube.
**Post begins**
Back in February 2010, Jason Cohen had an idea: A new Wordpress hosting service, that would help with speed, scalability, and security.
He now faced the challenge that everyone with a startup idea once faces: How do I get my first customers?
Jason's approach was simple and brilliant. He logged onto Linkedin, searched for Wordpress consultants and sent them the following email:
THE RESULTS
Jason sent 40 of these emails. 100% agreed to talk to him on the phone. Not one asked for any money. And after talking to him 30 verbally agreed to pay $50 / mo once the product was ready.
To quote Jason:
WHY DOES IT WORK SO WELL?
Well, Jason's email is a masterclass. He puts himself in the consultant's shoes, shows respect for their time, and even calls out the elephant in the room - that the majority of these emails are just people trying to grab your time. Oh, and it's an advice email.
But undoubtedly, the killer line is Jason offering to pay whatever you think is fair for an hour of your time. Even if it’s more than your normal rate. Why?
- It signals that he's not a time-waster.
- It signals that he is fair to do business with.
- And it's flattering (that he's willing to pay for your expertise).
SUMMARY
Today, WP Engine is a business with 500+ employees making more than $100M / yr.
I bet they've still got people logging onto Linkedin, finding Wordpress consultants, sending similar emails, just like Jason did nine years earlier.
**POST ENDS**
I thought this would be good to share as it demonstrates a number of the principles that MJ talks about in his books, re chasing needs, pain points service deficiencies, growing your company ethically and honestly and not worrying about action fakes like PowerPoints etc. Jason also has a number of excellent interviews on YouTube.
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