...and $30k p/m is just the first milestone.
Some of you may have read my thread on Building a Giveaway Empire.
Well, I plan to build that revenue initially with leads coming via Cold Email.
I will keep writing on the other thread, but this thread will PURELY be about winning business via Cold Email.
The Premise
I am going to acquire lists of relevant contacts and send them a sequence of emails. These automated emails will stop as soon as someone replies.
I will do this on a HUGE scale. I'm talking hundreds, if not thousands of emails per day when this is at scale.
In order to do this I will use dozens of email addresses across dozens of domains, meaning each email account only sends a few emails per day, keeping deliverability and trust of these email addresses high.
I will use a centralised cloud-based software to manage all of this. As part of the service most of these platforms perform a "warm up" of your email addresses which gets the email address established and trusted.
My Current Tech Stack
- Google Domains & Namecheap (~$14 per domain, per year)
- Zoho Email Hosting ($0.80 per email address, per month - billed yearly)
- Instantly (from $37 per month)
In terms of pulling lead lists I had been using a combination of LinkedIn Sales Navigator, GrowMeOrganic, and Neverbounce. However, since joining the Instantly Facebook group, I have realised that there are individuals in there who have enterprise versions of software like Apollo who are willing to export lists to your specifications for really reasonable pricing. To me, this is much more cost-effective so I plan on doing this for the time being
Where We're Up To
I have been warming up a handful of email addresses since the end of last year, so was pretty much ready to get going this week.
I got one of my team to write a 7/8 email sequence based on Jon Buchan style copywriting.
As you can see above, the open rate seems very impressive and we've got one positive lead we are interacting with.
My gut feeling so far is that the copy of the first couple of emails isn't strong enough to get a response, however as people receive more of the email sequence, maybe this will improve.
As I mentioned before, I have been starting to get involved in the Instantly Facebook group, I will probably get more of a feel for benchmarking in there.
I've got someone helping me to get a further 30 email addresses set up so we can start warming them up and try some different lists as targeting is going to be important here too.
Questions?
I have probably forgotten to mention things, so feel free to hit me with any questions you may have. I'll keep posting updates.
Let's GET this
Some of you may have read my thread on Building a Giveaway Empire.
Well, I plan to build that revenue initially with leads coming via Cold Email.
I will keep writing on the other thread, but this thread will PURELY be about winning business via Cold Email.
The Premise
I am going to acquire lists of relevant contacts and send them a sequence of emails. These automated emails will stop as soon as someone replies.
I will do this on a HUGE scale. I'm talking hundreds, if not thousands of emails per day when this is at scale.
In order to do this I will use dozens of email addresses across dozens of domains, meaning each email account only sends a few emails per day, keeping deliverability and trust of these email addresses high.
I will use a centralised cloud-based software to manage all of this. As part of the service most of these platforms perform a "warm up" of your email addresses which gets the email address established and trusted.
My Current Tech Stack
- Google Domains & Namecheap (~$14 per domain, per year)
- Zoho Email Hosting ($0.80 per email address, per month - billed yearly)
- Instantly (from $37 per month)
In terms of pulling lead lists I had been using a combination of LinkedIn Sales Navigator, GrowMeOrganic, and Neverbounce. However, since joining the Instantly Facebook group, I have realised that there are individuals in there who have enterprise versions of software like Apollo who are willing to export lists to your specifications for really reasonable pricing. To me, this is much more cost-effective so I plan on doing this for the time being
Where We're Up To
I have been warming up a handful of email addresses since the end of last year, so was pretty much ready to get going this week.
I got one of my team to write a 7/8 email sequence based on Jon Buchan style copywriting.
As you can see above, the open rate seems very impressive and we've got one positive lead we are interacting with.
My gut feeling so far is that the copy of the first couple of emails isn't strong enough to get a response, however as people receive more of the email sequence, maybe this will improve.
As I mentioned before, I have been starting to get involved in the Instantly Facebook group, I will probably get more of a feel for benchmarking in there.
I've got someone helping me to get a further 30 email addresses set up so we can start warming them up and try some different lists as targeting is going to be important here too.
Questions?
I have probably forgotten to mention things, so feel free to hit me with any questions you may have. I'll keep posting updates.
Let's GET this
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