BTW your posts are legendary.
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Free registration at the forum removes this block.@IceCreamKid are you suggesting that a person should look for a pain point, develop a idea to service the people experiencing this pain and present them with a solution prior to having a physical concept in hand?
This goes against all conventional thinking of discover an idea, create product and present product.
Would you say your formula is closer to: discover a pain, create a solution, test the market for this solution through sales and marketing, raise awareness and generate interest, create product?
The Newbie Thought Process:
1. Where can I make money? What can I sell?
The Dolphin Thought Process:
1. Where is the pile of traffic?
2. What do I need to do to get in front of that traffic?
3. What does it cost to get in front of that traffic?
4. Now that I know traffic costs, THEN I ask what product does the traffic want.
5. What is the cost for the product to get it to them?
6. After I got the product to them, what ELSE do they want? Then TEST and find out.
We're not here to make a quick buck off a quick sale. We're here to BUILD a BRAND to hopefully get to the liquidation event.
By golly, all of us can get the ice cream if only we learn to master the fork and spoon!
This may have been answered before but can I get a quick understanding of why you reference ice cream? Do you use ice cream as a symbolism to remove all context of money from the equation?
May I ask what book that is?You're probably referring to me in the conversation we had the other day. I don't take offense to that, I was thinking about it the wrong way. Thinking about a LOT of things the wrong way actually... You suggested a book on copy, which I immediately bought and am about half way through reading right now...
It's amazing how literally everything looks completely different when you look at things from a giving point of view. Like someone flipped on a black light in a hotel room and all the love stains are opportunities you couldn't see before because your brain was clouded with dollar signs. I am the first to admit, this was (and still somewhat is) me. But I'm learning to get passed that.
The things MJ in his book (and a lot of people on this forum @zen******* @JackEdwards @ryanv408) make a lot more sense when you look at it this way, and I feel like they truly mean something deeper as compared to what most people probably see as business advice.
The Newbie Thought Process:
1. Where can I make money? What can I sell?
The Dolphin Thought Process:
1. Where is the pile of traffic?
2. What do I need to do to get in front of that traffic?
3. What does it cost to get in front of that traffic?
4. Now that I know traffic costs, THEN I ask what product does the traffic want.
5. What is the cost for the product to get it to them?
6. After I got the product to them, what ELSE do they want? Then TEST and find out.
We're not here to make a quick buck off a quick sale. We're here to BUILD a BRAND to hopefully get to the liquidation event.
By golly, all of us can get the ice cream if only we learn to master the fork and spoon!
You didn't get to finish those points the other day Ryan... Glad I caught it here.
Are you referring to the list of action steps that I was supposed to make for IamTheJeff? The list above is not what I was going to give Jeff. I was going to give him actual specific steps. The list above, although useful as a road map, is still very vague.
if only we learn to master the fork and spoon!
Pick your poison that fits your temperament and run like a kid chasing the ice cream man on a hot summer day!
It's threads like this that separate the fast lane forum from all other forums.
It's the emphasis on alleviating the fears and frustrations of people before asking for the money.
Spent a few days getting through the entire thread.
I guess my point is that if you serve people first, the world will ultimately serve you.
If You Drop Out of College, Please Learn These Skills ASAP
1. How to deal with conflict (you only deal with people for the rest of your life, every day)
2. What money is, how it works, how to make it, (and not by selling it at wholesale wal-mart prices in a terrible job market)
3. The fundamentals of relationships and communication. Really, they need you to memorize 180 countries, but cant suggest a 4 day class, on basics in human interaction, relationships, managing expectations, and how to deal with disappointment?
4. Fundamental emotional interactions, control, and exposure
What’s up guys. Some of you may remember me from my thread in which I thanked zen******* for dropping wisdom bombs all over the world. If you haven’t checked that thread out, please take a look at it and get moving with learning copywriting so you can learn how to print your own money(legally).
I’m starting this thread because Z told me to share the ice cream with others. I have mad respect for the guy so naturally it had to be done. By golly, all I used to have was a little pint of ice cream for myself and now I have an ice cream factory for everybody to eat from! There is a seat reserved for you at the table of abundance, but it’s up to you to work for it.
I will be explaining the secret Zen side of the Dolphin that he never speaks of, but has become glaringly obvious to those who study the WHY and HOW behind his posts.
But before I dive into giving you some ice cream, a little bit about myself…
27 years old. Was a wantrepreneur for a long time, but didn’t even know it. Yup, I ain’t the sharpest tool in the shed. Started a bunch of different businesses for all the wrong reasons so I ultimately failed at each one. A few years into it, I finally hit the bottom and got sick of the shit life I was living so I wrote into my journal and started reflecting. It went something like, “I’m tired of who I am. Tired of the life I’m living. Tired of seeing all my friends get ahead in their corporate job while I’m here trying to figure things out. Just sick of my life in general”. Bottom line, I was at my lowest point and the fire under my a$$ was burning so hot that I had no other choice but to take some dedicated immediate action to get real results…or risk being forever frustrated in the hamster wheel of the 9-5.
Studied zen*******’s posts very closely and began to read in between the lines of what he was saying. I wasn’t looking for business strategies. I wanted to know and understand the mindset behind the madman. Why was he doing X? How was he doing Y?
Started learning copy. I read some books and copied some sales letters by hand for a few months. My day looked something like this: Work the 9-5. Go home pissed as hell at my boss. Drink, write copy, drink, write copy, pass out drunk. Repeat for a long time until I got a good grasp of writing copy. I don’t recommend drinking to learn copy…ice cream seems to work pretty well too. Drinking is fun though…I’d rather burn as bright as a 1,000 watt bulb and burn out in 10-minutes than live life like a 10-watt bulb for the next 40 years.
Armed with my new knowledge of copy, I set forth to start a software business. While interviewing many different people in many different industries, I discovered a real need that couldn’t be solved online but could be taken care of offline…I prefer offline businesses anyway so I jumped into it head first. You can start an offline business faster because you don’t have to spend months on software development.
30 days later my sales were in the low 5-figure range. Let me tell you…when you go from making crap money and barely scraping to get by, to suddenly making 5-figures a month the feeling is sweeter than a gallon of ice cream.
That’s my story in a nutshell. I left out a lot of the details of the mental struggle: broken heart, angry parents, isolated friends, etc.
I will respectfully decline any requests to disclose what my business is. This forum was once a close knit group of homies, but with the success of MJ’s book there are now tons of new members and a few took the liberty of stealing from some of the greatest contributors here. The mindset is 80% of the game anyway and that’s what I’m trying to teach here.
On to the lessons…
1. Sell ONE thing better and larger than anyone else.
2. Sell a series of goods and cast a wide net of smaller things selling over time.
Can I add a third one?
My favorite quote from Thoreaulife with a sense of quiet desperation
Thanks ICK for a great thread. I've finally got to the end of it after reading every single post over the past few weeks.
The first thing I do, each day after I've meditated, is read a page of this thread and take detailed notes. It's put me in such a clear mindset to attack the day and get the ice cream.
With 13 pages of notes so far, perhaps I will turn them into a document and send it out to people if they want?
Keep up the good work ICK. You are changing people's lives here!
With 13 pages of notes so far, perhaps I will turn them into a document and send it out to people if they want?
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