I got on the 4HWW hating fan-boy bus awhile back, but after reading it again (it serves its regular rotation by the toilet along with my other favorite books), I've decided that it's a good book that I will hang on to and keep reading.
I like Scott Adams' "Two-Movie" reality theory. Two people can see/read/hear the exact same thing, and get wildly different conclusions from it.
Some people read a religious text and are inspired to serve their fellow men, others read the same and are inspired to kill their fellow men...and others never really read it but quote from or slander it because they think it makes them sound smart or they want to impress someone.
I can see someone like MJ not enjoying 4HWW because he's already been-there-done-that, and he did it his way. It's not relevant to him.
But it has been very relevant and valuable to me. I credit 4HWW with figuratively getting me out of "first gear" career-wise and opening my eyes to the possibilities that are out there. Do I dream of lounging on the beach in a hammock managing a business? Sure, who doesn't? But honestly, only an unrealistic moron would think that this book will literally make this a reality for them.
Personal witness follows: I know a former USMC grunt who became an aircraft mechanic and FAA certified inspector. He found a copy of 4HWW somewhere, read just the part about outsourcing work, Googled "Freelancing", found Elance, then spent 6 months working with couple of freelancers to program an aircraft maintenance record management system and associated apps which he sold for enough to pay off his house in Denver and his car.
So is 4HWW the best thing ever? Should it be compared to Unscripted or TMF ? No, and...sort of no. All are tools in your entrepreneurial toolbox, along with the other gems that we all discuss on these forums. Just be careful not to trash too harshly what could be a valuable resource to someone else lest you deprive them of something they might learn or need.
I like Scott Adams' "Two-Movie" reality theory. Two people can see/read/hear the exact same thing, and get wildly different conclusions from it.
Some people read a religious text and are inspired to serve their fellow men, others read the same and are inspired to kill their fellow men...and others never really read it but quote from or slander it because they think it makes them sound smart or they want to impress someone.
I can see someone like MJ not enjoying 4HWW because he's already been-there-done-that, and he did it his way. It's not relevant to him.
But it has been very relevant and valuable to me. I credit 4HWW with figuratively getting me out of "first gear" career-wise and opening my eyes to the possibilities that are out there. Do I dream of lounging on the beach in a hammock managing a business? Sure, who doesn't? But honestly, only an unrealistic moron would think that this book will literally make this a reality for them.
Personal witness follows: I know a former USMC grunt who became an aircraft mechanic and FAA certified inspector. He found a copy of 4HWW somewhere, read just the part about outsourcing work, Googled "Freelancing", found Elance, then spent 6 months working with couple of freelancers to program an aircraft maintenance record management system and associated apps which he sold for enough to pay off his house in Denver and his car.
So is 4HWW the best thing ever? Should it be compared to Unscripted or TMF ? No, and...sort of no. All are tools in your entrepreneurial toolbox, along with the other gems that we all discuss on these forums. Just be careful not to trash too harshly what could be a valuable resource to someone else lest you deprive them of something they might learn or need.
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