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Stop using fairy dust as your validation

A post of a ranting nature...

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Gale4rc

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The most common thing I see in any entrepreneurship community is:

"Create a landing page and get signups"

Like this is some form of validation.

Any half decent marketer should be able to create a landing page with a magic product that attracts people to signup.

Give me any niche and any idea I'll get you signups.

This isn't validation. This is self masturbation.

Unless you're getting pre-orders with actual cash, it's not validation. Generally pre-orders also only work with physical products that you have a prototype of at the very least.

Conclusion: If you're creating a landing page to get signups, make sure it's for the right reason. Building up a list of people to launch your product to.

Oh yeah and the same with interviews
When I built my (now successful) saas business, I interviewed my customers and they all said they didn't need it or want it. I continued forward because I had the domain experience and knew the value it would bring without a doubt once it was built.

Use interviews to get domain experience or identify a problem that they're having. Not to validate your imaginary product that they will without a doubt see differently than you're explaining to them.
 
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