Starting (and Fastlaning) a lawn care service business

[Rperrett2]

Couldn't sleep last night so finally read the entire thread, very impressive work, you definitely hustle. I have a few questions if you don't mind...

How are you handling truck maintenance? (Send them to a shop, maintain/fix them yourself, etc) If you're looking for deals on used trucks do you have issues with them? I know how rough guys can be on equipment.

Also, when you got your SBA loan what did you use the money for? Did it help you scale how you thought and did you use the money the right way or would you have done something different looking back?

Once again, very happy for you and great job. It's a motivating story to read and cool to see people on the forum getting it done out there.

 

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[Johnny boy]

Couldn't sleep last night so finally read the entire thread, very impressive work, you definitely hustle. I have a few questions if you don't mind...

How are you handling truck maintenance? (Send them to a shop, maintain/fix them yourself, etc) If you're looking for deals on used trucks do you have issues with them? I know how rough guys can be on equipment.

Also, when you got your SBA loan what did you use the money for? Did it help you scale how you thought and did you use the money the right way or would you have done something different looking back?

Once again, very happy for you and great job. It's a motivating story to read and cool to see people on the forum getting it done out there.

Trucks are as follows

2019 Silverado
2018 f150
2017 Tacoma
2020 ranger

Maintenance is just oil changes on the weekends. I’m taking the f150 in for one today actually. All part of a managers job. Each location will have a manager and they will be busy for 120 days with signups and hiring but the rest of the year they can easily find time for maintenance.

Finance every car. Why would I park 30k into something that sits and does nothing? I can spend $1000 on ads and get 55 leads, schedule appointments with 25 of them, signup 15 of them and add 28,800 in revenue for that year and take home 14,000 of that as profit. I don’t have savings, if it’s leftover it’s just more growth money.

I spent the money on ads and having extra employees to make sure we had no problem ramping up quickly.

 

[Johnny boy]

Thinking of either making a separate thread or maybe a video with a walkthrough of our sales process now.

We use hubspot and some basic flowcharts for an office gal to use that streamlines everything and makes for a pretty kickass system.

There's a few ways to get inbound leads.

1. Through our website form. (auto uploaded as a new contact in our CRM)
2. Calling in. we are using openphone to have a pretty great phone system. Auto-logged calls, all contacts are synced with hubspot but not on a local phone so you can see if any of our 1000 contacts is calling or messaging us without having those contacts on your personal phone.
3. Facebook ads.
4. Thumbtack ads.

That's it, all leads come through a call, our website, a facebook ad or thumbtack ads.

We do not auto-upload facebook leads from our message conversation ads because if it auto-uploads their responses, the answers will be messy. Like when it asks for an address and they say "1200 east main puyallup we want mowing" it makes that their address, so we use fb as its own mini crm for qualifying leads. It works way better.

The Phone system is awesome because there's a "done" folder you can send everything to, so it turns every conversation into a ticket you can "close" and get out of the way. Missed call? Call them back and close it to get it out of the inbox.

We have a second line for support only and it'll be for each location, so a customer can call, text, or send photos and once the help is given or the question is answered or the visit notes are updated we can send it to "done" and it's a completed task. All phone calls are recorded for training and saved on both their hubspot contact and in the app itself, super convenient.

Emails for our support are routed through hubspot so we can see them on the conversations tab and also treat each one of those like a support ticket by sending it to the "done" folder.

Everything has the same goal...
Clear the inbox and move it along.

Our hubspot contact page uses different filters and views to turn it into a kanban board. You have new leads, qualified leads, quotes, unsigned quotes, onboarding, then customers. You move everyone along the line and it's all right there in front of you.

It sounds like a lot but it really isn't, and it'll result in the customer service gal not getting overwhelmed and we will be able to manage all admin, sales and support for multiple locations easily. Plus the office gal will know when she's done with her work since inboxes will be cleared and all support tickets will be in the done folder







For hubspot the office gal just takes all onboarding people and finishes their profiles and adding them to the schedule and stuff, checks off the boxes and it moves them to "customer".

For quotes, she sees which ones were signed up and move them to onboarding. Unsigned ones get followed up with.

For qualified leads, her job is setting appointments with them.

For new leads, she just looks up their property to see if it's viable and sends them to qualified.

Calls can end up in any of the first 3 views. They can be qualified and have quotes scheduled all in a minute so things feel smooth and natural on the customer's end.

This can almost all be done from her phone too. At least the parts that require timely response.

Should be able to have one girl handling a thousand customers easily and tons of new leads without missing anyone.

Super, super, super thin corporate structure.

As we add more locations, we will still handle everything digitally in one central location. Less chance for issues. All customer service, handling leads, contracts and payments, dispatching and scheduling, HR, etc. All will be done by us in the central office so we don't have local managers screwing it up. Their job will be simple and easy, just the way it should be.

And when you do more of the work, you can take home more of the money. So franchises will be in our favor since we will be doing everything. You need to retain control so it's valuable in more than one way to have it all centralized.

 

[ZCP]

people running lawn care companies have no money because they are stupid.

limiting belief. i'd like to own the ATL franchise and have my and college kids run it to groom them for other businesses.

i'd kill the last post and not give too much of the process away. move that part to INSIDERS.

 

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[Johnny boy]

limiting belief. i'd like to own the ATL franchise and have my and college kids run it to groom them for other businesses.

i'd kill the last post and not give too much of the process away. move that part to INSIDERS.

We’ll get you all set up. Would have to fly the local manager here that we’d hire for that location to work with them and train them up for a week. Would want local owners to meet and filter out potential managers. Ideally in the future managers will be hired from within because most of the job is knowing how long properties take to do so quotes are accurate, and knowing what services we do and don’t do and how they should be done.

Before we can do it as an official franchise it would have to be just a split ownership LLC for that individual location since to offer a legal franchise we have to register and do about 100k plus in legal stuff.

If anyone sees that we use hubspot as a crm and subsequently takes over the market and puts me out of business then I have failed as a business owner anyways. How do you send it to the inside area anyways?

Let’s talk soon!

 

[USN-Ken]

Thinking of either making a separate thread or maybe a video with a walkthrough of our sales process now.

We use hubspot and some basic flowcharts for an office gal to use that streamlines everything and makes for a pretty kickass system.

There's a few ways to get inbound leads.

1. Through our website form. (auto uploaded as a new contact in our CRM)
2. Calling in. we are using openphone to have a pretty great phone system. Auto-logged calls, all contacts are synced with hubspot but not on a local phone so you can see if any of our 1000 contacts is calling or messaging us without having those contacts on your personal phone.
3. Facebook ads.
4. Thumbtack ads.

That's it, all leads come through a call, our website, a facebook ad or thumbtack ads.

We do not auto-upload facebook leads from our message conversation ads because if it auto-uploads their responses, the answers will be messy. Like when it asks for an address and they say "1200 east main puyallup we want mowing" it makes that their address, so we use fb as its own mini crm for qualifying leads. It works way better.

The Phone system is awesome because there's a "done" folder you can send everything to, so it turns every conversation into a ticket you can "close" and get out of the way. Missed call? Call them back and close it to get it out of the inbox.

We have a second line for support only and it'll be for each location, so a customer can call, text, or send photos and once the help is given or the question is answered or the visit notes are updated we can send it to "done" and it's a completed task. All phone calls are recorded for training and saved on both their hubspot contact and in the app itself, super convenient.

Emails for our support are routed through hubspot so we can see them on the conversations tab and also treat each one of those like a support ticket by sending it to the "done" folder.

Everything has the same goal...
Clear the inbox and move it along.

Our hubspot contact page uses different filters and views to turn it into a kanban board. You have new leads, qualified leads, quotes, unsigned quotes, onboarding, then customers. You move everyone along the line and it's all right there in front of you.

It sounds like a lot but it really isn't, and it'll result in the customer service gal not getting overwhelmed and we will be able to manage all admin, sales and support for multiple locations easily. Plus the office gal will know when she's done with her work since inboxes will be cleared and all support tickets will be in the done folder

View attachment 43363



View attachment 43365

For hubspot the office gal just takes all onboarding people and finishes their profiles and adding them to the schedule and stuff, checks off the boxes and it moves them to "customer".

For quotes, she sees which ones were signed up and move them to onboarding. Unsigned ones get followed up with.

For qualified leads, her job is setting appointments with them.

For new leads, she just looks up their property to see if it's viable and sends them to qualified.

Calls can end up in any of the first 3 views. They can be qualified and have quotes scheduled all in a minute so things feel smooth and natural on the customer's end.

This can almost all be done from her phone too. At least the parts that require timely response.

Should be able to have one girl handling a thousand customers easily and tons of new leads without missing anyone.

Super, super, super thin corporate structure.

As we add more locations, we will still handle everything digitally in one central location. Less chance for issues. All customer service, handling leads, contracts and payments, dispatching and scheduling, HR, etc. All will be done by us in the central office so we don't have local managers screwing it up. Their job will be simple and easy, just the way it should be.

And when you do more of the work, you can take home more of the money. So franchises will be in our favor since we will be doing everything. You need to retain control so it's valuable in more than one way to have it all centralized.

“No lead left behind.” Love it.

 

[Johnny boy]

“No lead left behind.” Love it.

Will be integrated with answering service like voicenation or ruby so 100% of sales calls get answered live and the ones our reps can answer will still answer 80% of them.

 

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[Togata]

You could become the Uber of Mowing. While you manage the whole dispatch of mowing demand with a system or app, and people apply to do the job and get their cut. More convenient for you, than traditional franchise.
You could have a system that receive demands for mowing from all states in the US, and then dispatch to local self-employed people.
Then move on to other countries.
The training equation is still left to be solved.
Rooting for you!

 

[Johnny boy]

You could become the Uber of Mowing. While you manage the whole dispatch of mowing demand with a system or app, and people apply to do the job and get their cut. More convenient for you, than traditional franchise.
You could have a system that receive demands for mowing from all states in the US, and then dispatch to local self-employed people.
Then move on to other countries.
The training equation is still left to be solved.
Rooting for you!

That would be a great idea except for…

All of the self employed degenerates make it a terrible experience. Cool, you found a ton of customers who have a need, now you advertise to get sub contractors to actually show up and you realize the only people doing it are usually crack heads with a mower stuffed into a 92 civic. Wonderful. Customer wants their money back and you just spent $45 in ads to get a customer and now they’re gone, they know your brand is shit, and you’re off pitching the scalability of it and jerking yourself off around investors to raise capital and make it to the next series of funding so you can make an exit before everyone realizes “hey, we don’t actually make any F*cking money….whoops”

Abysmal lifetime value because customers all quit, plus when you combine that with being a middleman who only takes a cut, you are left with little profit.

Ads and the cost per new customer will slowly become more expensive and price all of the Lawnstarter, Lawn love, etc companies out of existence because we’ll have 20x the lifetime customer value they have so we’ll be able to actually afford the ads. Their customers give them a $20 cut and then cancel their membership. Our customers net us like $800 each sale because they stick around for a year or more and we aren’t middlemen.

At the end of the day we’re the only one solving any real problem, they are stupid lead gen companies.

Peoples needs don’t really go away, but every little crappy company of Jose and his brothers, or Jerry the 45 year old meth addict, they all disappear. So they build up some customers and then the balloon pops whenever they inevitably quit, get hurt, move on, etc. And those are the people doing the work for these lawn Uber companies. So eventually all of them quit because they get terrible workers.

It’s a flow chart, and no matter where they go, whether it’s a neighbor kid, or Jose’s landscaping, or lawn starter, etc…they all have to move on, and they find us at the top of the search results with a great system and great reviews and they stick with us. We aren’t going anywhere. So when all these little shit show companies die, we get a bunch of calls. When Jose and his brothers decide to get into doing remodels instead of mowing, we get a bunch of calls. When Jerry the meth addict falls and hurts his back, we get a bunch of calls. When neighbor kid goes off to college, we get a bunch of calls.

Now we just have to make sure that happens across the entire map in the same way it’s happening here.

I get this idea pitched to me every week

 

[Togata]

That would be a great idea except for…

All of the self employed degenerates make it a terrible experience. Cool, you found a ton of customers who have a need, now you advertise to get sub contractors to actually show up and you realize the only people doing it are usually crack heads with a mower stuffed into a 92 civic. Wonderful. Customer wants their money back and you just spent $45 in ads to get a customer and now they’re gone, they know your brand is shit, and you’re off pitching the scalability of it and jerking yourself off around investors to raise capital and make it to the next series of funding so you can make an exit before everyone realizes “hey, we don’t actually make any F*cking money….whoops”

Abysmal lifetime value because customers all quit, plus when you combine that with being a middleman who only takes a cut, you are left with little profit.

Ads and the cost per new customer will slowly become more expensive and price all of the Lawnstarter, Lawn love, etc companies out of existence because we’ll have 20x the lifetime customer value they have so we’ll be able to actually afford the ads. Their customers give them a $20 cut and then cancel their membership. Our customers net us like $800 each sale because they stick around for a year or more and we aren’t middlemen.

At the end of the day we’re the only one solving any real problem, they are stupid lead gen companies.

Peoples needs don’t really go away, but every little crappy company of Jose and his brothers, or Jerry the 45 year old meth addict, they all disappear. So they build up some customers and then the balloon pops whenever they inevitably quit, get hurt, move on, etc. And those are the people doing the work for these lawn Uber companies. So eventually all of them quit because they get terrible workers.

It’s a flow chart, and no matter where they go, whether it’s a neighbor kid, or Jose’s landscaping, or lawn starter, etc…they all have to move on, and they find us at the top of the search results with a great system and great reviews and they stick with us. We aren’t going anywhere. So when all these little shit show companies die, we get a bunch of calls. When Jose and his brothers decide to get into doing remodels instead of mowing, we get a bunch of calls. When Jerry the meth addict falls and hurts his back, we get a bunch of calls. When neighbor kid goes off to college, we get a bunch of calls.

Now we just have to make sure that happens across the entire map in the same way it’s happening here.

I get this idea pitched to me every week

the way you describe it is really hilarious!

On the other hand, you hit a clear point, this really makes me wonder, how these uber-style companies (uber or other delivery type business empire) got the job done without hurting the brand. What did they execute on, that we can't figure out. Did they really hide the shit-show enough to exit? I really wonder, if it is the case for all these companies. If that's the case how did these investors not learn the lesson, I keep seeing these uber-style companies show up from nowhere from time to time. Maybe I am overthinking.

 

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[Johnny boy]

the way you describe it is really hilarious!

On the other hand, you hit a clear point, this really makes me wonder, how these uber-style companies (uber or other delivery type business empire) got the job done without hurting the brand. What did they execute on, that we can't figure out. Did they really hide the shit-show enough to exit? I really wonder, if it is the case for all these companies. If that's the case how did these investors not learn the lesson, I keep seeing these uber-style companies show up from nowhere from time to time. Maybe I am overthinking.

Because tech focused Silicon Valley is completely disconnected from reality and they live in a different world

Solipsism

After seeing it enough I’ve realized they all hang out with the same circle, they all go to the same DMT retreats, they all use the same buzzwords. They all live in the same bubble. The world is just like 50 different types of people copied and pasted again and again like the crowd of a 2000’s PlayStation game.

 

[WillHurtDontCare]

Cool, you found a ton of customers who have a need, now you advertise to get sub contractors to actually show up and you realize the only people doing it are usually crack heads with a mower stuffed into a 92 civic.

your word choice is just a cherry on top of a high value thread

 

[Veloce Grey]

Amazing thread Johnny! Blunt, honest and very informative.

 

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[thefastcomputer]

Really interesting stuff to be honest.

 

[Johnny boy]

phone system is live 24/hr answering, forwards to our rep when she's available, otherwise answering service takes it, filters existing customers through to our support line, if our rep doesn't answer the answering service takes down their info and it auto logs them into hubspot as a new phone lead. We can send and receive texts with photos through the phone system, all contacts are synced so we know who's calling or texting. Can send everything to a done folder when it's done so we can keep the inbox clear.

 

[Two Dog]

@Johnny boy Love to be notified when the franchise doors open.

Our town is 35K residents and an hour away from a larger city with 250K residents and a nice long mowing season.

 

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[Private Witt]

and a nice long mowing season.

@Johnny boy isn't the beauty of what you created is that the mowing season is irrelevant and you bill year round in essence the slow season is more profitable due to lower labor cost. If so is that going to be part of the franchise model?

 

[Johnny boy]

@Private Witt its going to stay the same yes. Just slight adjustments for different areas. Have to respect different demographics and climates

 

[Redwolf]

Will be integrated with answering service like voicenation or ruby so 100% of sales calls get answered live and the ones our reps can answer will still answer 80% of them.

I've used AnswerPhone in the past before removing the ability for customers to call me. They were just taking a message and pass it on to me via email. But they can do scripts, asking for whatever info from a customer, etc. And price was good.

I don't remember the url
AnswerPhone | Answering Service | Live Operator Answering Service | Business Answering Service
or
Answering Services by Answerphone of America
I believe the 2nd one.

 

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[Johnny boy]

I've used AnswerPhone in the past before removing the ability for customers to call me. They were just taking a message and pass it on to me via email. But they can do scripts, asking for whatever info from a customer, etc. And price was good.

I don't remember the url
AnswerPhone | Answering Service | Live Operator Answering Service | Business Answering Service
or
Answering Services by Answerphone of America
I believe the 2nd one.

We got it all set up today I’m pretty damn proud of it actually lol

 

[Private Witt]

@Private Witt its going to stay the same yes. Just slight adjustments for different areas. Have to respect different demographics and climates

Cool, I was thinking of your biz when I saw this and how Oklahoma must be a shut down in winter as just a mess with weather here. Fourth comment down seems automated like yours.

https://www.reddit.com/r/tulsa/comments/um4f22 View: https://www.reddit.com/r/tulsa/comments/um4f22/lawn_care_company_recs/?utm_medium=android_app&utm_source=share

 

[Redwolf]

We got it all set up today I’m pretty damn proud of it actually lol

Whats the #, maybe I'll give it a call lol

 

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[Johnny boy]

Whats the #, maybe I'll give it a call lol

Dm sent lol

 

[CharlesFinley]

Wall of text incoming since I got started in the lawn care game a couple weeks ago after having a quick phone chat with Johnny. Today, me and my brother serviced our first 6 accounts, all are on a 12 month contract on autopay using Square, worth $1240 monthly ($14,880 annually.) I've made a ton of mistakes, spent a bit of money, learned a few lessons, will spend more money on customer acquisition, am sore as hell from today and there is money to be made in this business.

First thing I did was make a simple brand name that is a local landmark that everyone knows here. Then a simple website that serves the purpose of people filling out a form with name, email, phone number and optionally address.

Next I hired a girl from Indonesia to design my logo, a guy from Turkey to change some settings to make sure our emails don't get sent to spam and a girl from Bangladesh to design our EDDM mailer.

Mailer:
I printed 500 copies on a 7x5 post card for $100 from FedEx as an initial test, got rejected at USPS because i didn't follow the size requirements. Cool, that's why I did the test order. Next, I had Bangladesh girl redesign it on a 6.5x9, printed 10,000 copies from uprinting for $1200 and I was happy with the print quality. Picked the USPS routes to deliver to and sent out ~10,000 mailers for $2000. Unfortunately, I'm not a direct mail expert. I got carried away and made the mailer overwhelmingly detailed, while it did look professional, I was caught up in trying to sell the "all inclusive package" of overseeding, aereating, fertilizing, blablabla. Johnny told me he doesn't deal with that stuff anymore, just mowing/edging/trimming/blowing...and he was 100% right. That's the plan moving forward and for the next mailer that I haven't figured out yet and will hopefully get sent out by memorial day.

Response rate of mailer:
Horrible, but I'm 100% a believer that mailers work, and the reason it was horrible is my shitty, complex, detailed, sales copy. Lesson learned. Leads are still trickling in even though I sent out the mailer 11-12 days ago. We've had about 25 conversations started from this mailer. 11 people have given us their information on the website, another 10 started the conversation by texting, and a couple more simply called. There was about 40-50 QR code scans (interestingly solely from iphones) and my qr code was simply a contact card. About 85% of them questioned my brother about winter time recurring charges. He had some limited success saying we can keep our prices low by billing throughout the year. But he had far more success by saying we'll mulch leaves when we mow in autumn and snow removal in winter. Don't love the snow service, but i figure when a storm comes, we can easily have guys service 20-30 driveways and walking paths in a couple hours with the right equipment and route. My brother closed a couple of the accounts over the phone and we closed a couple of accounts by visiting them. We have 6 contracts and serviced them all today. Total drive time between all accounts: 18 minutes. Beautiful.

Invoicing/contracts:
All done through Square, I'm very impressed with their product.

Equipment:
I spent a lot of time researching various options, gas and battery, for equipment. I remember someone posting in this thread arguing with Johnny about battery vs gas. A battery powered operation has got to be the stupidest thing I've ever heard of in my life. Before i bought, i tried my step dad's battery equipment that he loves for home usage and i tried another brothers works gas equipment. At my parents house, the battery for the trimmer died before we finished. Can't imagine the nightmare of managing batteries for 100+ accounts. Gas is powerful, reliable, and actually pretty friggin simple. I'm not mechanical in even the most remote sense of the word. But its pretty damn easy to make 2 stroke fuel mix, to press primer buttons and change oil.
I bought:
Toro 30" diameter from home Depot - $1500
Craftsman walk behind edger from lowes- $400
Stihl km131r attachment system with edger, trimmer and blower attachments- $1000
Probably need to get another Stihl head for workflow purposes.
Happy with all of the equipment so far.

What's next? Probably gotta register the business and take care of some formalities lol. Also get a professionally designed, simple mailer with a clear call to action. Thinking about printing 50k one sided mailers advertising Mowing/edging/trimming/blowing/leaf mulching/snow removal for $0.06 each plus $10k postage. Probably should experiment with Facebook, thumbtack, and also the local version of craigslist.

Also i need to find some rock solid mexicans to contract out the work too. Me and my brother can service lawns though we're still learning, it's honest work and feels nice to be out there, but our max capacity is pretty low.

Goal is to get this to at least $15k monthly dues by the end of June.

 

[Two Dog]

Picked the USPS routes to deliver to and sent out ~10,000 mailers

I like the enthusiasm. Let's say you rang the bell out of the gate and got 1%- 3% response rate. That's perfectly reasonably when the message is dialed into the right audience and reaches them at the right time.

Can you respond to 100 - 300 inbound leads in a timely manner? Timely being pick up the phone to 48 hours max.

I'd consider that before the next mailing goes out. Direct mail benefits immensely from repeated offers along with split testing. If I was going to send 10K postcards, it would look more like 4 different cards x 2,500 postcards of each style. Each batch of 2,500 cards would be split into four batches of 600 cards sent to the same address every week. Alternatively, send one of each style card weekly to the same address. The cards can use a different URL or forwarded phone # to get a feel for what's working.

All that said, I wouldn't send out 10,000 cards in the first place without the back end to support it. ;-(

 

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[Rperrett2]

Don't love the snow service, but i figure when a storm comes, we can easily have guys service 20-30 driveways and walking paths in a couple hours with the right equipment and route.

I wouldn't suggest offering snow services if it's not actually included in your quote. The response to the monthly charge should simply be an explanation of payment convenience...you can explain that you can only bill them during the 7-8 months of the season but that doesn't change the total price. $1200 property is either $100/mth for 12 months or $150/mth for 8 months.

I'm not sure where you are located but I spent a lot of time in this industry in Massachusetts and the snow game is no joke. Do not underestimate it or under sell yourself, it's a good way to get burned out and bitter. On the flip side, if estimated appropriately, a fixed price fee billed monthly is a great way to structure snow services.

 

[Johnny boy]

I wouldn't suggest offering snow services if it's not actually included in your quote. The response to the monthly charge should simply be an explanation of payment convenience...you can explain that you can only bill them during the 7-8 months of the season but that doesn't change the total price. $1200 property is either $100/mth for 12 months or $150/mth for 8 months.

I'm not sure where you are located but I spent a lot of time in this industry in Massachusetts and the snow game is no joke. Do not underestimate it or under sell yourself, it's a good way to get burned out and bitter. On the flip side, if estimated appropriately, a fixed price fee billed monthly is a great way to structure snow services.

Yeah keep it separate.

Make a whole new business for it actually.

Run new ads the first day it snows heavy and get 500 people messaging you on facebook. Make some money and then tell your current customers "we partnered with this snow service company" and get them signed up for your second company's services lol.

 

[Rperrett2]

Run new ads the first day it snows heavy and get 500 people messaging you on facebook.

@Johnny boy spot on with this! If you have the bandwidth you will clean up with this strategy. I used to run sales for a large commercial snow company and I can't tell you how many people would call, even commercial customers, on the first snow storm who were unprepared and urgently looking to hire someone.

 

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[Johnny boy]

@Johnny boy spot on with this! If you have the bandwidth you will clean up with this strategy. I used to run sales for a large commercial snow company and I can't tell you how many people would call, even commercial customers, on the first snow storm who were unprepared and urgently looking to hire someone.

then take your 500 leads you got for dirt cheap and when it's spring, send them all a message asking if they need lawn care.

 

[Johnny boy]