Read Millionaire Fastlane
- Aug 13, 2018
Cool, fair points.Their fear is very appropriate. They haven't built a brand yet. So, the only thing they have that's proprietary is their recipe. If a company like Impossible Foods or Beyond Meat gets their recipe, they're done.
I'm sure Coke was secretive about their recipe early on as well. Now, that they have a strong brand it doesn't matter.
Your skepticism is baseless.
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