SCALE or KILL - Online Clothing Business

[lecym17]

Hi everyone,

So I have this business, and it just mark its first this month of October, we have a 100+ 5 star reviews on our Facebook Page, all from our happy customers, but the bottom line is.

Its just paying the bills and not changing my life, now I am asking myself if I will still SCALE and continue this business or just let it die and change to a more online and scalable business like selling digital products.

Can you suggest some of the things that I might be overlooking in terms of my business?

I provide lots of values on my customers, we make sure quality of our shirts are on top, customer services are top-notch. The problem is , its not that strong to change my life

Here's some of the breakdown:

Earning around 30-50k pesos per month in profit.
Selling shirts for 700-900 pesos with a clean net profit of 200pesos per shirt. In our country that price of shirt is premium and quite expensive.

Minimum sale of 10 shirts per day maximum of 20 shirts, but need to spend 2,500/day on FB Ads

I have someone answering inquiries for me with a commission of 25-50pesos per sale.

Now its consistent but as you can see, I am not even making 100k/month with this model. I am selling online so I am reaching customers and audience all over our country.

Just need some of your inputs for this. Thanks e everyone.

 

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[StrikingViper69]

Congrats on getting this far! Making profitable sales everyday is awesome.

Are you making any offers to customers who already bought from you?

Are you only using fb ads?

Do you know anything about the people buying from you?

 

[Don Sandro]

You could try reaching customers in the US and Canada and try TikTok or YouTube for Ads, both can free?

 

[B-qiri]

I just read this legendary thread once again and I think you should too and you'll find your answer!

https://www.thefastlaneforum.com/community/threads/9-slap-your-face-lessons-you-need-to-learn-from-this-shark-tank-success-story.51752/

 

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[lecym17]

Congrats on getting this far! Making profitable sales everyday is awesome.

Are you making any offers to customers who already bought from you?

Are you only using fb ads?

Do you know anything about the people buying from you?

yes as of the moment my resell is around 30-40% because I have a facebook group dedicated to my customers, non-buyers are not allowed to join the group.

right now I'm stuck and can't breakthrough the income line of 100k per month.

 

[lecym17]

You could try reaching customers in the US and Canada and try TikTok or YouTube for Ads, both can free?

as of the moment, my designs and quality of shirts are handpicked by me, to preserve quality thats why I can't reach the international audience.

I am looking at printful/printify but I am worried about the shipping time and quality because I cannot quality check it by myself and worried that it may affect my good branding.

 

[lecym17]

I just read this legendary thread once again and I think you should too and you'll find your answer!

GOLD! - MINDSET - 9 'Slap-Your-Face' Lessons You Need to Learn from this Shark Tank Success Story

will check on this and will get back to you.

 

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[lecym17]

Hi everyone,

So I have this business, and it just mark its first this month of October, we have a 100+ 5 star reviews on our Facebook Page, all from our happy customers, but the bottom line is.

Its just paying the bills and not changing my life, now I am asking myself if I will still SCALE and continue this business or just let it die and change to a more online and scalable business like selling digital products.

Can you suggest some of the things that I might be overlooking in terms of my business?

I provide lots of values on my customers, we make sure quality of our shirts are on top, customer services are top-notch. The problem is , its not that strong to change my life

Here's some of the breakdown:

Earning around 30-50k pesos per month in profit.
Selling shirts for 700-900 pesos with a clean net profit of 200pesos per shirt. In our country that price of shirt is premium and quite expensive.

Minimum sale of 10 shirts per day maximum of 20 shirts, but need to spend 2,500/day on FB Ads

I have someone answering inquiries for me with a commission of 25-50pesos per sale.

Now its consistent but as you can see, I am not even making 100k/month with this model. I am selling online so I am reaching customers and audience all over our country.

Just need some of your inputs for this. Thanks e everyone.View attachment 51908

to everyone who input their feedback, it is all highly appreciated and as my way of thanking. I'll update this thread with progress and results.

 

[wanttogofaster]

as of the moment, my designs and quality of shirts are handpicked by me, to preserve quality thats why I can't reach the international audience.

I am looking at printful/printify but I am worried about the shipping time and quality because I cannot quality check it by myself and worried that it may affect my good branding.

How long does shipping from your location to the US/Canada take?

You could have a partner or a company that can fulfill those orders. You will need some inventory in the US or Canada but that will help with shipping times.

My only concern would be if the shirt designs/printings would not work in other locations. Thinking of the Colorado flag shirts that were popular a few years ago. I do not see someone in Canada wearing one of those, for example.

 

[The-J]

A few years ago I worked with a small T-shirt company and got them to $100k USD/mo in revenue using Facebook ads. Highest spend $22k/mo

The only thing that worked was testing new designs every week and seeing how well they performed. The ads were dead simple: show the shirt, measure reactions and conversions. If profitable, scale up. If not, kill it. Test the same design multiple times in different months to be sure.

Eventually a design would burn out, or sell out.

They had bigger issues, though. They simply could not produce enough. If we got a winner it would sell out in 2 weeks. Their fixed costs were really high despite their variable costs being low. They held their own inventory but did not have their own printing equipment. As a result they had a long lead time. Maybe you don't have these issues and can scale more easily. Or maybe you have other issues preventing you from scaling and it's just that your ads don't perform nearly as well as they should.

I promise you, there's a T-shirt design you could be selling that will outperform your biggest winner.

We sold in the USA primarily. Price points were MUCH higher than yours. I think this is relevant because you could probably be doing much better if you were able to make a higher unit profit.

With that said, I recommend this thread:

GOLD! - EXECUTION - NEWSLETTER - YOUR SYSTEM is more important than your EFFORT.

I tweeted this and posted it in the Telegram Group, and felt it needed to be here, as well as the newsletter. Whatever you think, I think this is the most understated, important concept for obtaining financial freedom. YOUR SYSTEM is more important than your EFFORT. I realize that might be...

www.thefastlaneforum.com

 

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[WillHurtDontCare]

@lecym17 Here are 2 white shirts:

Shirt 1 - Brand: Hanes, Price: $5.82

Amazon.com

Shirt 2 - Brand: Louis Vuitton, Price: $695

https://us.louisvuitton.com/eng-us/products/embossed-lv-cotton-t-shirt-nvprod3570121v/1AA5E2

Shirt #2 sells for a whopping 119 times more than shirt #1.

Why is that? Because of the brand. They make people feel high status and powerful.

Stop selling t shirts and start selling emotions and identity.

Start thinking about your hobbies and interests. If you aren't sure, then think of the TV shows that you watch, the social media you consume, the places you spend your time. Next, think of the communities around those things. Think of what those people really care about, learn their language, and then turn that into shirts and Facebook ads.

 

[amp0193]

2 options to break the revenue barrier:

Option 1) More shirts to sell to the same people.

Option 2) More people to sell the shirts to.

Sounds like facebook ads are working for you, but it's not the only channel you can sell shirts in. Tried Tik Tok yet?

 

[lecym17]

How long does shipping from your location to the US/Canada take?

You could have a partner or a company that can fulfill those orders. You will need some inventory in the US or Canada but that will help with shipping times.

My only concern would be if the shirt designs/printings would not work in other locations. Thinking of the Colorado flag shirts that were popular a few years ago. I do not see someone in Canada wearing one of those, for example.

for now I am looking on a POD type of business model, to make this reach on international audience.

 

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[lecym17]

A few years ago I worked with a small T-shirt company and got them to $100k USD/mo in revenue using Facebook ads. Highest spend $22k/mo

The only thing that worked was testing new designs every week and seeing how well they performed. The ads were dead simple: show the shirt, measure reactions and conversions. If profitable, scale up. If not, kill it. Test the same design multiple times in different months to be sure.

Eventually a design would burn out, or sell out.

They had bigger issues, though. They simply could not produce enough. If we got a winner it would sell out in 2 weeks. Their fixed costs were really high despite their variable costs being low. They held their own inventory but did not have their own printing equipment. As a result they had a long lead time. Maybe you don't have these issues and can scale more easily. Or maybe you have other issues preventing you from scaling and it's just that your ads don't perform nearly as well as they should.

I promise you, there's a T-shirt design you could be selling that will outperform your biggest winner.

We sold in the USA primarily. Price points were MUCH higher than yours. I think this is relevant because you could probably be doing much better if you were able to make a higher unit profit.

With that said, I recommend this thread:

GOLD! - EXECUTION - NEWSLETTER - YOUR SYSTEM is more important than your EFFORT.

I tweeted this and posted it in the Telegram Group, and felt it needed to be here, as well as the newsletter. Whatever you think, I think this is the most understated, important concept for obtaining financial freedom. YOUR SYSTEM is more important than your EFFORT. I realize that might be...

www.thefastlaneforum.com

Got this! my only challenge in the ads was scaling up. At first I was afraid to do 2,500 per day (this is a high budget in my country) on ads, but fortunately it worked now I am looking at 5,000 per day ads now to scale cause right now I got a winning audience.

 

[lecym17]

@lecym17 Here are 2 white shirts:

Shirt 1 - Brand: Hanes, Price: $5.82

Amazon.com

Shirt 2 - Brand: Louis Vuitton, Price: $695

https://us.louisvuitton.com/eng-us/products/embossed-lv-cotton-t-shirt-nvprod3570121v/1AA5E2

Shirt #2 sells for a whopping 119 times more than shirt #1.

Why is that? Because of the brand. They make people feel high status and powerful.

Stop selling t shirts and start selling emotions and identity.

Start thinking about your hobbies and interests. If you aren't sure, then think of the TV shows that you watch, the social media you consume, the places you spend your time. Next, think of the communities around those things. Think of what those people really care about, learn their language, and then turn that into shirts and Facebook ads.

Thanks for this, will do more research on this.

 

[lecym17]

2 options to break the revenue barrier:

Option 1) More shirts to sell to the same people.

Option 2) More people to sell the shirts to.

Sounds like facebook ads are working for you, but it's not the only channel you can sell shirts in. Tried Tik Tok yet?

I tried tiktok but right now I am selling high-ticket, and as far as the echo given to me. They can't afford the price because majority of my customer avatar based on my datas from facebook ads are parents/adults, and audience in the TIKTOK are quite young and don't have buying power.

 

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