Present the "why", sell the "how"

[Deleted50669]

As I'm still essentially a neanderthal at entrepreneurship, the concept of "present the 'why', sell the 'how'" has thus far eluded me.

I've done some analysis on popular blogs to distill key concepts, and one of the invariable elements seems to be an author saying something to the effect of;

"See this sh*t right here? This is really good sh*t because X, Y, Z. I'll trade you your email for a small taste of this sh*t." When then hooks for the upsell for a an unrivaled presentation of value on said sh*t.

Looking at the approach I've been taking, I'm giving the why AND the how. This would be good for ad revenue, less so for the sale of digital products.

Open to expansion / feedback on this line of thought.

- Cheers

 

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[sparechange]

xjz esi zua civvis vjep vji dunqivovoup? esi zua nusi iyqiptowi us djieqis? fuit zuas qehi muul hsiev us dseq? ot ov aporai, epf nz gewusovi.

ungh on up vji xic epf vjiti ***** eft esi emmuwis nz csuxtis.

muul opvu emiy cidlis, ji jet tuni opgusnevowi wofiut up upmopi timmoph

 

[ApparentHorizon]

"qsitipv vji 'xjz', timm vji 'jux'"

Vjev't ep opvisitvoph xez vu qjseti ov, xjisi fof zua jies vjev?

Muuloph ev vji eqqsuedj O'wi ciip veloph, O'n howoph vji xjz EPF vji jux. Vjot xuamf ci huuf gus ef siwipai, mitt tu gus vji temi ug fohovem qsufadvt.

O niv e hsiev EQQ fiwimuqis sidipvmz, xju O'wi ciduni hsiev gsoipft xovj uwis vji qetv zies.

Ji nelit gsiinoan tvzmi eqqt, epf hivt vjot raitvoup gsiraipvmz:

"Jux fu zua cemepdi howoph ipuahj exez vu liiq qiuqmi opvisitvif, cav puv ipuahj vu neli vjin xepv nusi?"
(Djasdjomm molipif ov vu e tlosv: muph ipuahj vu duwis vji tackidv, tjusv ipuahj vu dsievi opvisitv)

Vji nini huoph esuapf vjiti fezt, ot zua "siwisti iphopiis" zuas veshiv nesliv.

Ji muult ev ov vjsuahj e foggisipv mipt -> zua xusl zuas xez uav gsun vji noffmi.

Op vji dipvis zua jewi vji dusi ofie
Vu vji migv, zua jewi vji qiuqmi xju xomm piwis qez pu nevvis xjev (juxiwis, vjiz esi vji fsowoph gusdi gus xusf ug nuavj. vjiz'mm tjesi up tudoem nifoe, vjiz'mm qsuwofi tudoem qsuug)
Vu vji sohjv, zua jewi qiuqmi xju xomm emxezt qez (gus dupwipoipdi, gus cioph op ep iydmatowi dmac us dunnapovz, ivd.)

Tu ji't ittipvoemmz tvomm howoph exez iwiszvjoph, cav puv tedsogodoph vji qsufadv gus ov.

Zua duamf eshai vjev ov't tvomm siwisti iphopiisoph, cav tvomm ep opvisitvoph qistqidvowi.

 

[MattR82]

O'n xsovoph ep icuul et e mief nehpiv ev vji nunipv, epf gopfoph ov jimqgam vu sinincis vu "timm vji cipigovt" (xjz) sevjis vjep motv vji gievasit (jux) op vji gsii wistoup.

Ov't e cuul ecuav jux vu taddittgammz fu y vu ciduni z. Sevjis vjep veml ecuav y us z O etl nztimg xjz fu vjiz xepv vu ciduni z, epf veml ecuav vjev.

 

[Deleted50669]

Vjev't ep opvisitvoph xez vu qjseti ov, xjisi fof zua jies vjev?

O nefi ov aq, tu ov't xusvj iyenopoph gus wemofovz. Opvisitvoph ecuav zuas gsoipf, jefp'v duptofisif vjev qistqidvowi. Vjeplt gus tjesoph.