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GuestUser155
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"No sales plan survives contact with the customer."
You hear it over and over on this forum: "I had no idea my business was gonna end up like this," "I had everything setup perfectly, but I didn't get any sales," etc.
People get too wrapped up with everything going "to plan" that they forget how short our sight really is.
We can't predict everything that'll happen to our business, just like we can't predict a chess game.
Don't do it.
It's wasting time and it's retarded.
Instead: Find the core of your business and build around it.
To steal an example -- Southwest Airlines' core is to be "THE low-fare airline."
From that simple idea it can start branching out and making the right decisions as they come up.
To be "THE low-fare airline" they're going to have to start cutting costs everywhere. Every decision should be preceded with "Will this contribute to us being THE low-fare airline?"
If it won't, trash it.
To make sales you're going to have to provide value to your customer. Every decision should be preceded with "Will this contribute to my sales?"
If it won't, trash it.
Keep it lean.
Keep it simple, retard.
This is a very very very close rehash from Made to Stick, pg. 27-30 that @devine recommended. The book is more focused on good titles/copy than core intent, but I wanted to share this -- I hear it a lot from the experienced guys, but it's not said enough.
You hear it over and over on this forum: "I had no idea my business was gonna end up like this," "I had everything setup perfectly, but I didn't get any sales," etc.
People get too wrapped up with everything going "to plan" that they forget how short our sight really is.
We can't predict everything that'll happen to our business, just like we can't predict a chess game.
Don't do it.
It's wasting time and it's retarded.
Instead: Find the core of your business and build around it.
To steal an example -- Southwest Airlines' core is to be "THE low-fare airline."
From that simple idea it can start branching out and making the right decisions as they come up.
To be "THE low-fare airline" they're going to have to start cutting costs everywhere. Every decision should be preceded with "Will this contribute to us being THE low-fare airline?"
If it won't, trash it.
To make sales you're going to have to provide value to your customer. Every decision should be preceded with "Will this contribute to my sales?"
If it won't, trash it.
Keep it lean.
Keep it simple, retard.
This is a very very very close rehash from Made to Stick, pg. 27-30 that @devine recommended. The book is more focused on good titles/copy than core intent, but I wanted to share this -- I hear it a lot from the experienced guys, but it's not said enough.
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