Hey Fast Laners!
I want to start a online nutrition coaching business for men. I know fitness and nutrition is a crowded space. I know coaching is not a fast lane idea because I would be trading time for time to start. But I am really passionate about nutrition and want to create something in this space.
Some background: I am a registered dietitian nutritionist. I have experience coaching clients who wanted to lose weight, manage their diabetes, and get healthy from past jobs I've had as a dietitian. I also have management and writing experience. Currently I am a manager in a hospital.
I have ran test ads on google to see how many people might be interested in this sort of service and got a good response.
I want to market to men because most nutrition and weight loss products and services seem to be marketed towards women, most nutrition advice seems to only address women, and I can relate to men. There also seems to be interest from men based on my ad test.
The challenge will be differentiating from the other products and services in the industry. I have some ideas:
- From my experience men don't want to here the same old nutrition advice from another women telling them what to do. (Not trying to be sexist. It's just been my experience. I actually had guys request me because I was a guy dietitian.)
- Guys have unique needs, wants, goals related to health and nutrition. I have expertise experience here that other coaches might not.
- I believe nutrition is not just what you eat or drink, but also, other things we take in such as books, music, media, etc. that help us get to not just our health goals but professional, relationship, etc.
- I also am into Jungian psychology. I think concepts like the hero's journey and the magician, lover, warrior, and king archetypes are great metaphors for health transformations and how men eat. I could use these ideas to package my coaching in a unique way.
In the future I could scale by creating informational products like books, courses, etc.
Anyway, I was just hoping to hear opinions from this group because there are a lot of great minds and successful people here. Is this worth pursuing or will my idea just be white noise? Is this a concept that is intriguing? Are things I am going to need to consider before I jump in head first?
Reply to let me know your honest opinion or anything that might be helpful. Thanks
I want to start a online nutrition coaching business for men. I know fitness and nutrition is a crowded space. I know coaching is not a fast lane idea because I would be trading time for time to start. But I am really passionate about nutrition and want to create something in this space.
Some background: I am a registered dietitian nutritionist. I have experience coaching clients who wanted to lose weight, manage their diabetes, and get healthy from past jobs I've had as a dietitian. I also have management and writing experience. Currently I am a manager in a hospital.
I have ran test ads on google to see how many people might be interested in this sort of service and got a good response.
I want to market to men because most nutrition and weight loss products and services seem to be marketed towards women, most nutrition advice seems to only address women, and I can relate to men. There also seems to be interest from men based on my ad test.
The challenge will be differentiating from the other products and services in the industry. I have some ideas:
- From my experience men don't want to here the same old nutrition advice from another women telling them what to do. (Not trying to be sexist. It's just been my experience. I actually had guys request me because I was a guy dietitian.)
- Guys have unique needs, wants, goals related to health and nutrition. I have expertise experience here that other coaches might not.
- I believe nutrition is not just what you eat or drink, but also, other things we take in such as books, music, media, etc. that help us get to not just our health goals but professional, relationship, etc.
- I also am into Jungian psychology. I think concepts like the hero's journey and the magician, lover, warrior, and king archetypes are great metaphors for health transformations and how men eat. I could use these ideas to package my coaching in a unique way.
In the future I could scale by creating informational products like books, courses, etc.
Anyway, I was just hoping to hear opinions from this group because there are a lot of great minds and successful people here. Is this worth pursuing or will my idea just be white noise? Is this a concept that is intriguing? Are things I am going to need to consider before I jump in head first?
Reply to let me know your honest opinion or anything that might be helpful. Thanks
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