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I third <a href="https://www.thefastlaneforum.com/community/members/11420/" class="username" data-xf-init="member-tooltip" data-user-id="11420" data-username="@JAJT">@JAJT</a>. <br />
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What I've been noticing in how few Amazon sellers put much copy on their listings at all. <br />
There often isn't even a complete description.<br />
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<b>A longer description suggests that the seller is an expert on the product (as you surely are), not just an opportunist who sees similar products being sold and decides to buy a few items in. </b><br />
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<b>Answer people's questions in your copy, give them all the information they might want to know. You can revise the copy later if there are FAQ you hadn't thought of.</b> <br />
<b>Read your competitor's product reviews and see what questions you might answer in your copy - if reviews mention a slightly unsatisfactory feature x, how is your product's feature x better?</b><br />
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I have a long-tail keyword product on Amazon with one competitor. My competitor has a 2 word title and a cr*ppy 150 x 150px image of the product in its package and no other information at all.<br />
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My listing has a title with synonyms and a description of what the product is for, my image shows the product being used and is zoomable. My description is a few bullets long and lists the exact material, how it's finished, where it's made, that it's made for me in a particular European country by experts...I had to email my competitor just to find out what size and finish their item was.<br />
I'm not sure either of us shift many units via Amazon but I know which listing looks like the seller knows something about the product.
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Turns out the limit for characters is 4500.<br />
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I don't know why I said 8000 before. When I was writing the advertisement I just wrote it out on word and aimed for under 8000 characters, I wrote it like a classic sales page. <br />
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Then it turned out I was only allowed 4500 (2000 for the description and 500 for each bullet point, with 5 bullet points.) So I had to restart and edit my copy to a shorter form. <br />
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I found that to make the listing look nice, you have to write your advertisement in amazon's native format. Write in amazon's style, don't write an advertisement on word then try to squeeze it into amazon's format. <br />
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Now I have a nice listing with a 2000 character description, using <p> and <b> tags. The bullets points probably aren't 500 characters each but I find it better to only have one or two sentences as it makes them look a lot cleaner and official looking. <br />
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Also keep in mind, amazon's items often has a much bigger description, more bullet points and pictures in the description. <br />
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Non-amazon items have limited descriptions.</div>
