GlobalWealth
Legendary Contributor
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
I was just presented with what seems to me a rather unusual opportunity. Of course maybe it's not that unusual but I am rather ignorant with online only businesses.
The owner of a fairly large and very old website in my field has just offered me to lease the site from him. He currently has many related sites and over the past few months has become extremely overloaded with keeping them all updated.
He does not want to hire workers as his desire in business is to remain as lean as possible, so he has decided to lease some of the sites to experts in the field.
The site is a PR7 site and gets about 22,000 unique visitors per month. It also has a subscriber database of about 400,000 for its free newsletter.
The site has been in existence for over 10 years and already generates revenue from advertisers and affiliates. It spends zero dollars on advertising because it already has very high organic placement and is considered the authority in its subject matter.
I cannot mention the site due to privacy issues, but it is a very, very popular site in this field. The lease amount is about the same amount I currently spend on advertising for my site. If I do the deal, I would eliminate my ad budget so the monthly cost would be a wash.
I can easily place my own site as the primary affiliate link on the site which would improve my own site's rankings as well.
Also, there are several other experts that are regular contributors to this site and will continue to be contributors so the content will stay the same or hopefully improve if I take over.
My concerns are:
1 - I am not very savvy with web marketing
2 - Related to #1, will it be able to generate enough revenue to justify paying to lease SOMEONE ELSE's website?
3 - How time consuming is managing a site that provide high quality content and generates revenue from advertisers and affiliates?
What intrigues me:
1 - The site generates a large amount of traffic giving me access to a much wider audience
2 - Passive income from advertisers and affiliates
As a side note, I know the guy that owns the site personally and trust him. I am not concerned with a scam artist.
Any suggestions or feedback would be much appreciated. Feel free to shoot holes in this opportunity. Don't hold back.
The owner of a fairly large and very old website in my field has just offered me to lease the site from him. He currently has many related sites and over the past few months has become extremely overloaded with keeping them all updated.
He does not want to hire workers as his desire in business is to remain as lean as possible, so he has decided to lease some of the sites to experts in the field.
The site is a PR7 site and gets about 22,000 unique visitors per month. It also has a subscriber database of about 400,000 for its free newsletter.
The site has been in existence for over 10 years and already generates revenue from advertisers and affiliates. It spends zero dollars on advertising because it already has very high organic placement and is considered the authority in its subject matter.
I cannot mention the site due to privacy issues, but it is a very, very popular site in this field. The lease amount is about the same amount I currently spend on advertising for my site. If I do the deal, I would eliminate my ad budget so the monthly cost would be a wash.
I can easily place my own site as the primary affiliate link on the site which would improve my own site's rankings as well.
Also, there are several other experts that are regular contributors to this site and will continue to be contributors so the content will stay the same or hopefully improve if I take over.
My concerns are:
1 - I am not very savvy with web marketing
2 - Related to #1, will it be able to generate enough revenue to justify paying to lease SOMEONE ELSE's website?
3 - How time consuming is managing a site that provide high quality content and generates revenue from advertisers and affiliates?
What intrigues me:
1 - The site generates a large amount of traffic giving me access to a much wider audience
2 - Passive income from advertisers and affiliates
As a side note, I know the guy that owns the site personally and trust him. I am not concerned with a scam artist.
Any suggestions or feedback would be much appreciated. Feel free to shoot holes in this opportunity. Don't hold back.
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.