Need help with Marketing and Ads

[Mason Welds]

Hello all!

Its been a very long time since I've updated my personal entrepreneurial journey so here is a quick recap.

TL,DR: I'm spending a lot of $$$ on Ads, with little to no return despite all my customers loving the product. How do I increase my ad conversion rate? Any advice? Books?

The product I have designed is for the fitness industry, I even got a provisional patent in place just while I'm getting on my feet. About 9 months ago, I first tested my final product design with a few local gyms as well as a dozen random people to see if this product is even worth its weight in salt. To my surprise, it was a hit. Dozens of orders, all of them raving about how this product has changed the way they train, and made their lives much easier. This product is manufactured by ME, as its easily 3d printed and assembled, so as far as inventory goes, I need none. Plus, overhead is at probably the lowest it can ever be (filament cost, electricity, consumables, and time to assemble).

Fast forward to December of 2021, and my website went live.

Here is my question... How can I achieve better conversion rates? Or just make more sales in general, as I've put up well over a dozen ads, usually running over the weekends. From Instagram to Gab. Per ad run, I'm getting a minimum of at least 150 clicks. However, I'd be lucky to get 2 sales off of a weekend of running ads. To be honest, I'm at a stand still and I'm not quite sure where to go. Do I just run more ads and hope that more people buy? Or do I need to dive deeper into my copy/page design/pictures...etc?

I understand that as a new product, the first year is DEFINITELY going to be slow and a drag, which I don't believe I've had enough sales to definitively say that the market enjoys my product. However, spending hundreds every week on ads with very little return is not sustainable.

Any help would be appreciated.

 

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[growth]

Hello all!

Its been a very long time since I've updated my personal entrepreneurial journey so here is a quick recap.

TL,DR: I'm spending a lot of $$$ on Ads, with little to no return despite all my customers loving the product. How do I increase my ad conversion rate? Any advice? Books?

The product I have designed is for the fitness industry, I even got a provisional patent in place just while I'm getting on my feet. About 9 months ago, I first tested my final product design with a few local gyms as well as a dozen random people to see if this product is even worth its weight in salt. To my surprise, it was a hit. Dozens of orders, all of them raving about how this product has changed the way they train, and made their lives much easier. This product is manufactured by ME, as its easily 3d printed and assembled, so as far as inventory goes, I need none. Plus, overhead is at probably the lowest it can ever be (filament cost, electricity, consumables, and time to assemble).

Fast forward to December of 2021, and my website went live.

Here is my question... How can I achieve better conversion rates? Or just make more sales in general, as I've put up well over a dozen ads, usually running over the weekends. From Instagram to Gab. Per ad run, I'm getting a minimum of at least 150 clicks. However, I'd be lucky to get 2 sales off of a weekend of running ads. To be honest, I'm at a stand still and I'm not quite sure where to go. Do I just run more ads and hope that more people buy? Or do I need to dive deeper into my copy/page design/pictures...etc?

I understand that as a new product, the first year is DEFINITELY going to be slow and a drag, which I don't believe I've had enough sales to definitively say that the market enjoys my product. However, spending hundreds every week on ads with very little return is not sustainable.

Any help would be appreciated.

Hello Mason. Have you tried changing your ads location? Try to explore other locations and compare results. Cheers!

 

[Mason Welds]

Hello Mason. Have you tried changing your ads location? Try to explore other locations and compare results. Cheers!

I've tried a little. Haven't dug too deep into location targeting, but I guess it makes sense. Instead of having 100% of the ad going to the whole USA, have all of it go to say... Southern California.

 

[growth]

I've tried a little. Haven't dug too deep into location targeting, but I guess it makes sense. Instead of having 100% of the ad going to the whole USA, have all of it go to say... Southern California

I've tried a little. Haven't dug too deep into location targeting, but I guess it makes sense. Instead of having 100% of the ad going to the whole USA, have all of it go to say... Southern California.

It does. Give it a go. Wishing you the best.

 

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[Varlenheit]

Hello !
If you're using Google Ads, then might aswell just read @Andy Black 's threads on the subject on here :

HOT! - MARKETING - Andy's Google Ads Posts

If you have any questions relating to a thread, please reply to that thread instead of this master one. If there's anything not covered, ask in here and I'll see about creating a thread for that. A) Here's a "braindump" thread in the Speedway where I'll continuously drop content: Mastering...

www.thefastlaneforum.com

I'm pretty sure it would be just as effective as any book out there.

Or take a look at his courses : MARKETPLACE - Andy's Courses/Membership

I can guarantee you'll get tremendous value from him.
Wish you the best.

 

[Strm]

If you have some money to invest, maybe hire a so-called branding agency that can take a look at the big picture to make your company a more thought through brand overall?

Also do you have any fitness influencers that you can work together with?

Anyway, wishing you the best in your venture!

 

[LiveEntrepreneur]

Feel free to link your website if you feel comfortable with it (or feel free to pm me, I'm happy to give you free advice simply just to sharpen my own skills), if not I'd recommend going on a website like Fiverr and hire a UI / UX designer, make the website look way better than any of your competitors or go to a website like 99designs where they compete against each other and you have tons of designs to choose from (more expensive option) don't expect an immediate ROI though.

I don't know what your creatives look like, but use your competitors as a baseline, and look at ads that have been running for months, they are probably making money. You can become profitable in the first year, I did it for a client in less than a month with a new product to market.

 

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[Mason Welds]

If you have some money to invest, maybe hire a so-called branding agency that can take a look at the big picture to make your company a more thought through brand overall?

Also do you have any fitness influencers that you can work together with?

Anyway, wishing you the best in your venture!

Unfortunately, I sell Jeeps for a living so money is a little tight right now lol but as far as the influencer idea, I've thought about sending my product to random Fitness Influencers to get some publicity. I was hoping not to but its really not a bad idea...

 

[Mason Welds]

Feel free to link your website if you feel comfortable with it (or feel free to pm me, I'm happy to give you free advice simply just to sharpen my own skills), if not I'd recommend going on a website like Fiverr and hire a UI / UX designer, make the website look way better than any of your competitors or go to a website like 99designs where they compete against each other and you have tons of designs to choose from (more expensive option) don't expect an immediate ROI though.

I don't know what your creatives look like, but use your competitors as a baseline, and look at ads that have been running for months, they are probably making money. You can become profitable in the first year, I did it for a client in less than a month with a new product to market.

I've thought about hiring a web designer, however, money is a little tight right now, as I'm just a lone Jeep salesman lol. As far as my competitors, I haven't thought about doing that. I'll definitely be checking that out.

 

[Kung Fu Steve]

Without seeing any of your stuff it'd be tough to give you advice. We'd all be shooting in the dark and probably just irritate you.

The only advice I can give with what you've given here is "sell better" ...

 

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[Walter Hay]

Here is my question... How can I achieve better conversion rates? Or just make more sales in general, as I've put up well over a dozen ads, usually running over the weekends. From Instagram to Gab. Per ad run, I'm getting a minimum of at least 150 clicks. However, I'd be lucky to get 2 sales off of a weekend of running ads. To be honest, I'm at a stand still and I'm not quite sure where to go. Do I just run more ads and hope that more people buy? Or do I need to dive deeper into my copy/page design/pictures...etc?

You and most of those who replied have concentrated on number of ads, location of ads, ad medium, attractiveness of your website design etc......, but yes, you do need to think about your copy.

Send me a PM with your website link and I will look at it critically and privately suggest any improvements that could turn those clicks into orders.

Walter

P.S. I will be offline for at least 8 or 9 hours.