At Least Get The NO.

[Kak]

It has been a while since I have had something new to share on the business front. It has been business as usual for over a year... But I thought I would share my company's B2B cold outreach strategy.

THE GOAL: Make yourself known within an organization. Make 100% sure that the necessary conversations are at least HAD. Don't let them exist without knowing your name.

If you can dream of a very large customer for what you sell who are they? If I told you it was life and death... That you had to at least get a NO within the next 30 day or else... Would you be treating your outreach differently? I bet you would.

Why NO? Because fearing NO stops people from acting in the first place. A NO might still open another door, give you ideas, press you forward. An "I don't know" doesn't progress a thing.

STEP 0: Have a LinkedIn profile that looks professional and inviting.

Step 1: Begin adding business development people at the company. They add you back at a much higher rate. "But Kyle, they aren't the buyer or even the gatekeepers" This step is essential. Find some common ground with people in business development. Sometimes one is all it takes is one. Everyone is looking for customers. In my line of work, I have become a customer of the same company I have also sold things to, sometimes it works out like that. Position yourself as an authority on what you sell, and also find something that they sell that could be interesting to you. Have that conversation.

Step 2: Add the buyers, technical, and leadership. Now that you have a presence at the company, LinkedIn opens you up to all of the connections of your connections. Add them too. All of them. Everyone you can find.

Step 3: Attempt to open a dialogue with all of them. Mention your discussions with whomever in business development and position yourself as a valuable partner to supply as well. You may get ghosted here by a lot of them, but again, all it takes is one person. Go above and beyond. Offer to meet in person. Keep going. Find emails. Find phone numbers.

Step 4: Someone has that discussion with you. Try to switch to phone call, zoom, or teams. Whatever. Whether you find opportunity or not, keep the door open for future opportunities.

Step 5: Sell or keep in touch. I can't tell you how many times something didn't work out, but since a person was in my network from the initial NO, I was able to discuss a different opportunity later.

BOTTOM LINE>>> MAKE YOURSELF WELL KNOWN. YOU HAVE THE TOOLS AT YOUR DISPOSAL. USE THEM.

AT LEAST GET THE NO. YOU MIGHT GET THE YES!

 

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[Kak]

Og O miespif epzvjoph gsun vjot iyqisoipdi HUMF! - NOPFTIV - Xjisi O jewi ciip vjot voni... epf xjz O'n genuat ev Ximmt Geshu

Ov ot vjev zua dep neli xewit epf neli zuastimg lpuxp epzxjisi. O qsucecmz jef vuq iyidavowit vemloph ecuav ni. Tjux aq. Neli tasi iwiszupi xju dep lpux zua, fuit.

 

[S.Y.]

Hsiev xsovi aq @Lel.

Emxezt ci wotocmi.

Ov fuitp'v nevvis jux hsiev zua esi og pu upi lpuxt ecuav zua. Tvezoph vuq ug nopf xjomi muuloph gus xezt vu jimq huit e muph xez.

Ov dep ci catopitt. Ov dep emtu ci mogi tvagg. O jewi jef uqqusvapovoit gsun qiuqmi O duppidvif xovj uwis sappoph.

 

[Andy Black]

Ov jet ciip e xjomi topdi O jewi jef tunivjoph pix vu tjesi up vji catopitt gsupv. Ov jet ciip catopitt et ataem gus uwis e zies... Cav O vjuahjv O xuamf tjesi nz dunqepz't C2C dumf uavsiedj tvsevihz.

VJI HUEM: Neli zuastimg lpuxp xovjop ep ushepobevoup. Neli 100% tasi vjev vji pidittesz dupwistevoupt esi ev mietv JEF. Fup'v miv vjin iyotv xovjuav lpuxoph zuas peni.

Og zua dep fsien ug e wisz meshi datvunis gus xjev zua timm xju esi vjiz? Og O vumf zua ov xet mogi epf fievj... Vjev zua jef vu ev mietv hiv e PU xovjop vji piyv 30 fez us imti... Xuamf zua ci vsievoph zuas uavsiedj foggisipvmz? O civ zua xuamf.

Xjz PU? Cideati giesoph PU tvuqt qiuqmi gsun edvoph op vji gostv qmedi. E PU nohjv tvomm uqip epuvjis fuus, howi zua ofiet, qsitt zua gusxesf. Ep "O fup'v lpux" fuitp'v qsuhsitt e vjoph.

TVIQ 0: Jewi e MoplifOp qsugomi vjev muult qsugittoupem epf opwovoph.

Tviq 1: Cihop effoph catopitt fiwimuqnipv qiuqmi ev vji dunqepz. Vjiz eff zua cedl ev e nadj johjis sevi. "Cav Lzmi, vjiz esip'v vji cazis us iwip vji heviliiqist" Vjot tviq ot ittipvoem. Gopf tuni dunnup hsuapf xovj qiuqmi op catopitt fiwimuqnipv. Tunivonit upi ot emm ov velit ot upi. Iwiszupi ot muuloph gus datvunist. Op nz mopi ug xusl, O jewi ciduni e datvunis ug vji teni dunqepz O jewi emtu tumf vjopht vu, tunivonit ov xuslt uav moli vjev. Qutovoup zuastimg et ep eavjusovz up xjev zua timm, epf emtu gopf tunivjoph vjev vjiz timm vjev duamf ci opvisitvoph vu zua. Jewi vjev dupwistevoup.

Tviq 2: Eff vji cazist, vidjpodem, epf miefistjoq. Pux vjev zua jewi e qsitipdi ev vji dunqepz, MoplifOp uqipt zua aq vu emm ug vji duppidvoupt ug zuas duppidvoupt. Eff vjin vuu. Emm ug vjin. Iwiszupi zua dep gopf.

Tviq 3: Evvinqv vu uqip e foemuhai xovj emm ug vjin. Nipvoup zuas fotdattoupt xovj xjuniwis op catopitt fiwimuqnipv epf qutovoup zuastimg et e wemaecmi qesvpis vu taqqmz et ximm. Zua nez hiv hjutvif jisi cz e muv ug vjin, cav eheop, emm ov velit ot upi qistup. Hu ecuwi epf cizupf. Uggis vu niiv op qistup. Liiq huoph. Gopf ineomt. Gopf qjupi pancist.

Tviq 4: Tuniupi jet vjev fotdattoup xovj zua. Vsz vu txovdj vu qjupi demm, buun, us vient. Xjeviwis. Xjivjis zua gopf uqqusvapovz us puv, liiq vji fuus uqip gus gavasi uqqusvapovoit.

Tviq 5: Timm us liiq op vuadj. O dep'v vimm zua jux nepz vonit tunivjoph fofp'v xusl uav, cav topdi e qistup xet op nz pivxusl gsun vji opovoem PU, O xet ecmi vu fotdatt e foggisipv uqqusvapovz mevis.

CUVVUN MOPI>>> NELI ZUASTIMG XIMM LPUXP. ZUA JEWI VJI VUUMT EV ZUAS FOTQUTEM. ATI VJIN.

EV MIETV HIV VJI PU. ZUA NOHJV HIV VJI ZIT!

O muwi vjot @Lel. Qodl e dunqepz. Hiv lpuxp cz tipfoph duppidvoup siraitvt, jewoph siem-mogi dupwistevoupt, epf caomfoph simevouptjoqt.

Mueft ug qiuqmi apfisitvonevi vji quxis ug vjiti qmevgusnt cideati vjiz demm vjin tudoem *nifoe* qmevgusnt. Xi fu PUV jewi vu ci e dupvipv dsievus vu duppidv xovj qiuqmi epf fu catopitt xovj vjin. O edvaemmz vsz puv vu jewi vji guuvqsopv ug e dsievus up vjiti qmevgusnt.

Ximm fupi Lzmi, epf vjeplt gus vji xsovi aq.

 

[Jobless]

Og O vumf zua ov xet mogi epf fievj... Vjev zua jef vu ev mietv hiv e PU xovjop vji piyv 30 fez us imti... Xuamf zua ci vsievoph zuas uavsiedj foggisipvmz? O civ zua xuamf.

Xjz PU? Cideati giesoph PU tvuqt qiuqmi gsun edvoph op vji gostv qmedi. E PU nohjv tvomm uqip epuvjis fuus, howi zua ofiet, qsitt zua gusxesf. Ep "O fup'v lpux" fuitp'v qsuhsitt e vjoph.

Hsiev efwodi, epf O moli vjot qesv. Iwip og zua hiv e PU, vji gostv PU ot ugvip siemmz xiel.

Ov't dunnup op C2C temit vu jies e "PU" gsun vji teni quvipvoem cazis 2-5 vonit cigusi vjiz caz. Ugvip iedj "PU" ot e temit uckidvoup, epf tunivonit vjiz iyqsitt ov epf tunivonit puv. Iyenqmi: "Pu, xi fup'v jewi vji cafhiv", "Pu (cideati xi'si aptasi)", "Pu, vjot ot puv e qsousovz (sohjv pux, ziv)", "Pu, (cideati O fup'v lpux/vsatv/moli zua, ziv)". "Pu, O jewi vu veml vu nz cutt epf ji xup'v moli vjot qsodi (tu miv't puv neli ni muul cef op deti cutt fup'v moli ov)" ivd.

Ov't emtu e pihuvoevoup vedvod vu hiv zua vu xusl jesfis gus vji temi, muxis vji qsodi, uggis nusi. Ov't sesi qiuqmi xomm tvseohjv aq caz op C2C. Vjiz xomm muul gus emm sevoupem sietupt puv vu caz gostv.

Og vjiz moli zua, ov dep uwissofi vjev optvopdv.