Kak
Legendary Contributor
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
MEMBER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
It has been a while since I have had something new to share on the business front. It has been business as usual for over a year... But I thought I would share my company's B2B cold outreach strategy.
THE GOAL: Make yourself known within an organization. Make 100% sure that the necessary conversations are at least HAD. Don't let them exist without knowing your name.
If you can dream of a very large customer for what you sell who are they? If I told you it was life and death... That you had to at least get a NO within the next 30 day or else... Would you be treating your outreach differently? I bet you would.
Why NO? Because fearing NO stops people from acting in the first place. A NO might still open another door, give you ideas, press you forward. An "I don't know" doesn't progress a thing.
STEP 0: Have a LinkedIn profile that looks professional and inviting.
Step 1: Begin adding business development people at the company. They add you back at a much higher rate. "But Kyle, they aren't the buyer or even the gatekeepers" This step is essential. Find some common ground with people in business development. Sometimes one is all it takes is one. Everyone is looking for customers. In my line of work, I have become a customer of the same company I have also sold things to, sometimes it works out like that. Position yourself as an authority on what you sell, and also find something that they sell that could be interesting to you. Have that conversation.
Step 2: Add the buyers, technical, and leadership. Now that you have a presence at the company, LinkedIn opens you up to all of the connections of your connections. Add them too. All of them. Everyone you can find.
Step 3: Attempt to open a dialogue with all of them. Mention your discussions with whomever in business development and position yourself as a valuable partner to supply as well. You may get ghosted here by a lot of them, but again, all it takes is one person. Go above and beyond. Offer to meet in person. Keep going. Find emails. Find phone numbers.
Step 4: Someone has that discussion with you. Try to switch to phone call, zoom, or teams. Whatever. Whether you find opportunity or not, keep the door open for future opportunities.
Step 5: Sell or keep in touch. I can't tell you how many times something didn't work out, but since a person was in my network from the initial NO, I was able to discuss a different opportunity later.
BOTTOM LINE>>> MAKE YOURSELF WELL KNOWN. YOU HAVE THE TOOLS AT YOUR DISPOSAL. USE THEM.
AT LEAST GET THE NO. YOU MIGHT GET THE YES!
THE GOAL: Make yourself known within an organization. Make 100% sure that the necessary conversations are at least HAD. Don't let them exist without knowing your name.
If you can dream of a very large customer for what you sell who are they? If I told you it was life and death... That you had to at least get a NO within the next 30 day or else... Would you be treating your outreach differently? I bet you would.
Why NO? Because fearing NO stops people from acting in the first place. A NO might still open another door, give you ideas, press you forward. An "I don't know" doesn't progress a thing.
STEP 0: Have a LinkedIn profile that looks professional and inviting.
Step 1: Begin adding business development people at the company. They add you back at a much higher rate. "But Kyle, they aren't the buyer or even the gatekeepers" This step is essential. Find some common ground with people in business development. Sometimes one is all it takes is one. Everyone is looking for customers. In my line of work, I have become a customer of the same company I have also sold things to, sometimes it works out like that. Position yourself as an authority on what you sell, and also find something that they sell that could be interesting to you. Have that conversation.
Step 2: Add the buyers, technical, and leadership. Now that you have a presence at the company, LinkedIn opens you up to all of the connections of your connections. Add them too. All of them. Everyone you can find.
Step 3: Attempt to open a dialogue with all of them. Mention your discussions with whomever in business development and position yourself as a valuable partner to supply as well. You may get ghosted here by a lot of them, but again, all it takes is one person. Go above and beyond. Offer to meet in person. Keep going. Find emails. Find phone numbers.
Step 4: Someone has that discussion with you. Try to switch to phone call, zoom, or teams. Whatever. Whether you find opportunity or not, keep the door open for future opportunities.
Step 5: Sell or keep in touch. I can't tell you how many times something didn't work out, but since a person was in my network from the initial NO, I was able to discuss a different opportunity later.
BOTTOM LINE>>> MAKE YOURSELF WELL KNOWN. YOU HAVE THE TOOLS AT YOUR DISPOSAL. USE THEM.
AT LEAST GET THE NO. YOU MIGHT GET THE YES!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited:
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
