Kak
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It has been a while since I have had something new to share on the business front. It has been business as usual for over a year... But I thought I would share my company's B2B cold outreach strategy.
THE GOAL: Make yourself known within an organization. Make 100% sure that the necessary conversations are at least HAD. Don't let them exist without knowing your name.
If you can dream of a very large customer for what you sell who are they? If I told you it was life and death... That you had to at least get a NO within the next 30 day or else... Would you be treating your outreach differently? I bet you would.
Why NO? Because fearing NO stops people from acting in the first place. A NO might still open another door, give you ideas, press you forward. An "I don't know" doesn't progress a thing.
STEP 0: Have a LinkedIn profile that looks professional and inviting.
Step 1: Begin adding business development people at the company. They add you back at a much higher rate. "But Kyle, they aren't the buyer or even the gatekeepers" This step is essential. Find some common ground with people in business development. Sometimes one is all it takes is one. Everyone is looking for customers. In my line of work, I have become a customer of the same company I have also sold things to, sometimes it works out like that. Position yourself as an authority on what you sell, and also find something that they sell that could be interesting to you. Have that conversation.
Step 2: Add the buyers, technical, and leadership. Now that you have a presence at the company, LinkedIn opens you up to all of the connections of your connections. Add them too. All of them. Everyone you can find.
Step 3: Attempt to open a dialogue with all of them. Mention your discussions with whomever in business development and position yourself as a valuable partner to supply as well. You may get ghosted here by a lot of them, but again, all it takes is one person. Go above and beyond. Offer to meet in person. Keep going. Find emails. Find phone numbers.
Step 4: Someone has that discussion with you. Try to switch to phone call, zoom, or teams. Whatever. Whether you find opportunity or not, keep the door open for future opportunities.
Step 5: Sell or keep in touch. I can't tell you how many times something didn't work out, but since a person was in my network from the initial NO, I was able to discuss a different opportunity later.
BOTTOM LINE>>> MAKE YOURSELF WELL KNOWN. YOU HAVE THE TOOLS AT YOUR DISPOSAL. USE THEM.
AT LEAST GET THE NO. YOU MIGHT GET THE YES!
THE GOAL: Make yourself known within an organization. Make 100% sure that the necessary conversations are at least HAD. Don't let them exist without knowing your name.
If you can dream of a very large customer for what you sell who are they? If I told you it was life and death... That you had to at least get a NO within the next 30 day or else... Would you be treating your outreach differently? I bet you would.
Why NO? Because fearing NO stops people from acting in the first place. A NO might still open another door, give you ideas, press you forward. An "I don't know" doesn't progress a thing.
STEP 0: Have a LinkedIn profile that looks professional and inviting.
Step 1: Begin adding business development people at the company. They add you back at a much higher rate. "But Kyle, they aren't the buyer or even the gatekeepers" This step is essential. Find some common ground with people in business development. Sometimes one is all it takes is one. Everyone is looking for customers. In my line of work, I have become a customer of the same company I have also sold things to, sometimes it works out like that. Position yourself as an authority on what you sell, and also find something that they sell that could be interesting to you. Have that conversation.
Step 2: Add the buyers, technical, and leadership. Now that you have a presence at the company, LinkedIn opens you up to all of the connections of your connections. Add them too. All of them. Everyone you can find.
Step 3: Attempt to open a dialogue with all of them. Mention your discussions with whomever in business development and position yourself as a valuable partner to supply as well. You may get ghosted here by a lot of them, but again, all it takes is one person. Go above and beyond. Offer to meet in person. Keep going. Find emails. Find phone numbers.
Step 4: Someone has that discussion with you. Try to switch to phone call, zoom, or teams. Whatever. Whether you find opportunity or not, keep the door open for future opportunities.
Step 5: Sell or keep in touch. I can't tell you how many times something didn't work out, but since a person was in my network from the initial NO, I was able to discuss a different opportunity later.
BOTTOM LINE>>> MAKE YOURSELF WELL KNOWN. YOU HAVE THE TOOLS AT YOUR DISPOSAL. USE THEM.
AT LEAST GET THE NO. YOU MIGHT GET THE YES!
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