Scot
Salad Dressing Empire
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One thing I've learned is that software/app expenses are death by 1000 papercuts. You add one app/plugin here, get one marketing service there, before you know it you're running your books and notice you're dropping $400/mo on useless crap.
Its really hard to give you a definitive list of services you need and should pay for, because its really business specific. Some businesses need a landing page builder, others don't. Some pay for SMS marketing, some don't.
I would spend the first 6 months to a year focused on building what you need and testing things. Give each new service a couple of months to see if there's a return. After a year, plug everything into a spreadsheet and see what you can cut and what you need to keep.
Its really hard to give you a definitive list of services you need and should pay for, because its really business specific. Some businesses need a landing page builder, others don't. Some pay for SMS marketing, some don't.
I would spend the first 6 months to a year focused on building what you need and testing things. Give each new service a couple of months to see if there's a return. After a year, plug everything into a spreadsheet and see what you can cut and what you need to keep.