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You have a point Prototype. However, your point is related to making money.This is going to come off as annoyingly cynical, but take it how you will. I really don't see how this concept relates to the actual act of making money, as long as cash is going into my bank account. The reason you should provide value to your customers, as far as I can tell, is because that's the only way they'll buy. They're not stupid, and they can't be tricked for too long if you aren't giving them something they need. It has nothing to do with loving them. I give free things to people I love.
If you want proof that you don't need to be a highly personable, loving, affectionate person to make money, look at your heroes. Mark Cuban told James Altucher on his podcast "My first passion was making money. I focused on finding ways to do that, and threw myself into it." Was 20-something-year-old Bill Gates a compassionate, caring person? Hardly. Steve Jobs? Kevin O'leary? These people provided value, but not out of the kindness of their hearts.
Everything has a method. Those who master the method will be at the top. It just so happens that the more selfless, caring method seems to work out these days more often than not. Maybe one day that will change, and the selfish, cynical bastards of the world will be telling us all to use up our customers for every penny like the worthless scum they are, etc. My guess is the best way to reach the level of someone like @IceCreamKid is to emulate his method, and leave the spiritual stuff to the spiritual guys.
The point of this thread is about making money in a way that enables happiness, and which increases the chances of success in one's venture positively as a result of doing things that way.
Unfortunately, 99% of the people in the world think the way you do, and their businesses usually aren't impressive. Chances are they would have this constant void in their lives that can't be filled as well.
Speaking about Bill Gates - guess what is he doing right now. Steve Jobs - you bet he's always thought about creating a large enough impact, and is a stickler for his ideals. Mark Cuban - I bet he's getting more of a thrill in helping those entrepreneurs and himself in Shark Tank prosper and seeing what's going to happen from their ventures instead of the money itself being the key. There are many billionaires whose goals are in the game of making money - but do you know them personally? Do you know whether these guys are genuinely happy? Most usually, their goal was to make themselves happy by proving themselves.
But alas, is anyone who is selfish and whose focus revolves only around themselves ever deeply happy?
The factor contributing to their venture's failures is too high in these circumstances as well, unless they'd do whatever just to accomplish what they want. If they hinge towards being able to do whatever in a selfish way, you can bet these guys are never really fulfilled as well. There are too many negative feelings involved for them to feel really good.
My partner chose to not inherit his family's high multi-million dollar listed company company because it involves living life solely for money - and it's largely bribery related. He couldn't stand the idea that it's not his own achievement, and that life lived that way would mean constant manipulation instead of doing what can make him feel alive and happy.
I'm sharing a viewpoint. You can choose to disregard it.
The point is that, out there in the world, there are countless who have made it, and would nod their heads to this.
Life is short. If you think it's ok to sacrifice a large part of it solely to achieve the money, by all means do it. If not, do think about running your business in a way that makes you happy. Maturity is understanding how things are and doing things accordingly.
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