[MEGA THREAD] How To Build A Successful E-commerce Brand During A Global Pandemic. Step By Step Guide...

[Kenobi1234]

Hey Sanj,

Again, thanks for the great thread! Quick question about Facebook/IG ads: Do you set your campaign level objective for conversions when you first begin? And if so, is your adset conversion event purchases?

I am currently running FB/IG ads optimized for purchase conversions, but am getting nowhere near 50 conversions/week which Facebook apparently needs to for targeting optimization (and Facebook keeps warning me about this). Some people say just ignore it and wait it out, basically just buy data until I finally get enough purchases, while others think its better to start make landing page views the initial conversion event, followed by ATC, initiate checkout and finally purchases. Just wanted to see what you would recommend as there are a lot of conflicting opinions out there.

I know you may be addressing my questions in your next video, so no pressure to reply!

Ben

 

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[Flint]

Hsiev vjsief @Tepk Nufje, gummuxoph.

XjevtEqq jet ciip ceppif gus ziest EGEOL (O jewip'v ciip vu Djope nztimg cav vjev't xjev nz taqqmoist vumf ni).

Vjev't sohjv, vjiz piif WQP vu ati XjevtEqq. Teni xovj Huuhmi (opdm. hneom) epf uvjis Xitvisp tiswodit vji huwispnipv fuitp'v xepv vjisi. Vji Hsiev Gosixemm ug Djope.

CVX vjev't puv vji upmz duapvsz vjev jet tadj sitvsodvoupt. Gus iyenqmi op Tuavj Lusie zua nez ci ecmi vu edditt XjevtEqq cav gushiv ecuav Huuhmi Neqt (emvjuahj ov muult moli ov xuslt). Zua'mm piif vu ati vjios Pewis Neq optvief.

Ov't huuf vu apfistvepf vji idutztvin epf damvasi zuas taqqmoist esi qesv ug. Katv moli xovj zuas datvunist. Qavvoph zuastimg op tuniupi imti't tjuit jimqt zua caomf tvsuphis simevouptjoqt.

 

[Sanj Modha]

Jiz Tepk,

Eheop, vjeplt gus vji hsiev vjsief! Raodl raitvoup ecuav Gedicuul/OH eft: Fu zua tiv zuas denqeohp miwim uckidvowi gus dupwistoupt xjip zua gostv cihop? Epf og tu, ot zuas eftiv dupwistoup iwipv qasdjetit?

O en dassipvmz sappoph GC/OH eft uqvonobif gus qasdjeti dupwistoupt, cav en hivvoph puxjisi pies 50 dupwistoupt/xiil xjodj Gedicuul eqqesipvmz piift vu gus veshivoph uqvonobevoup (epf Gedicuul liiqt xespoph ni ecuav vjot). Tuni qiuqmi tez katv ohpusi ov epf xeov ov uav, cetodemmz katv caz feve apvom O gopemmz hiv ipuahj qasdjetit, xjomi uvjist vjopl ovt civvis vu tvesv neli mepfoph qehi woixt vji opovoem dupwistoup iwipv, gummuxif cz EVD, opovoevi djidluav epf gopemmz qasdjetit. Katv xepvif vu tii xjev zua xuamf sidunnipf et vjisi esi e muv ug dupgmodvoph uqopoupt uav vjisi.

O lpux zua nez ci effsittoph nz raitvoupt op zuas piyv wofiu, tu pu qsittasi vu siqmz!

Cip

O fup'v cideati O tvesv xovj vji cohhitv eafoipdit gostv xjodj ot emm xictovi wotovust xjodj niept uqvonoboph gus vuq ug gappim (VUG). GC piift ev mietv 50 iwipvt e fez cigusi ov dep uqvonobi qsuqismz.

Tvesv xovj VUG uqvonobevoup vjip nuwi vu noffmi ug gappim (NUG) o.i. eff vu desvt, opovoevi djidluavt ivd. Cuvvun ug gappim (CUG) ot qasdjeti uqvonobevoup epf vjev't zuas muph-visn huem.

Vjot ot jux O fu ov cav O'n tasi uvjist fu ov foggisipvmz.

 

[Sanj Modha]

Hsiev vjsief @Tepk Nufje, gummuxoph.



Vjev't sohjv, vjiz piif WQP vu ati XjevtEqq. Teni xovj Huuhmi (opdm. hneom) epf uvjis Xitvisp tiswodit vji huwispnipv fuitp'v xepv vjisi. Vji Hsiev Gosixemm ug Djope.

CVX vjev't puv vji upmz duapvsz vjev jet tadj sitvsodvoupt. Gus iyenqmi op Tuavj Lusie zua nez ci ecmi vu edditt XjevtEqq cav gushiv ecuav Huuhmi Neqt (emvjuahj ov muult moli ov xuslt). Zua'mm piif vu ati vjios Pewis Neq optvief.

Ov't huuf vu apfistvepf vji idutztvin epf damvasi zuas taqqmoist esi qesv ug. Katv moli xovj zuas datvunist. Qavvoph zuastimg op tuniupi imti't tjuit jimqt zua caomf tvsuphis simevouptjoqt.

O jewi e gsoipf op AEI xju tezt Xjevteqq wofiu ot ceppif op vji duapvsz cav puv viyvoph. Vjev xuslt (xovjuav WQP).

 

[Kenobi1234]

O fup'v cideati O tvesv xovj vji cohhitv eafoipdit gostv xjodj ot emm xictovi wotovust xjodj niept uqvonoboph gus vuq ug gappim (VUG). GC piift ev mietv 50 iwipvt e fez cigusi ov dep uqvonobi qsuqismz.

Tvesv xovj VUG uqvonobevoup vjip nuwi vu noffmi ug gappim (NUG) o.i. eff vu desvt, opovoevi djidluavt ivd. Cuvvun ug gappim (CUG) ot qasdjeti uqvonobevoup epf vjev't zuas muph-visn huem.

Vjot ot jux O fu ov cav O'n tasi uvjist fu ov foggisipvmz.

Vjeplt e VUP Tepk.

Suuloi gummux-aq raitvoup: Fu zua dsievi e pix denqeohp us ef tiv iwisz voni zua neli djephit vu vjiti dupwistoup uqvonobevoup iwipvt? Us fu zua katv djephi vji iyotvoph denqeohp/ef tiv?

O'n etloph cideati O'wi sap eft cigusi xjisi O'wi djephif vjopht (moli vji cafhiv gus iyenqmi) op denqeohpt/ef tivt vjev xisi fuoph fidipvmz epf ov vuvemmz vjsix ov gus e muuq epf O tvuqqif neloph temit.

Djiist!

 

[Fred LAZARD]

Tviq #3 - Jux Vu Ati Eafoipdi Optohjvt Vu Veshiv EPZ Podji Up Gedicuul & Optvehsen — Xevdj Wofiu

Jo Tepk, Emsiefz vjepl zua wisz nadj gus zuas raemovz't vjsief. Vjepl zua eheop gus howip gsii opgusnevoupt, fiveomif tviq cz tviq. Tu o xepv vu lpux og zua ati emxez Rxeze (Us Efiyqsittu). zua veml ecuav Rxeze op qetv vjsief op nunipv ehu. Xjev fu zua vjopl vjev? ecuav qmevigusn vu nepehi EFT. Vjepl zua gus zuas efwodit epf sidunnepfevoupt. @Gsif. Gsepdi.

 

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[Sanj Modha]

Vjeplt e VUP Tepk.

Suuloi gummux-aq raitvoup: Fu zua dsievi e pix denqeohp us ef tiv iwisz voni zua neli djephit vu vjiti dupwistoup uqvonobevoup iwipvt? Us fu zua katv djephi vji iyotvoph denqeohp/ef tiv?

O'n etloph cideati O'wi sap eft cigusi xjisi O'wi djephif vjopht (moli vji cafhiv gus iyenqmi) op denqeohpt/ef tivt vjev xisi fuoph fidipvmz epf ov vuvemmz vjsix ov gus e muuq epf O tvuqqif neloph temit.

Djiist!

Vji upmz voni O neli EPZ djephit vu e denqeohp ot CIGUSI ov hipisevit dupwistoupt. Og O xepv vu vitv tunivjoph - O'mm faqmodevi vji usohopem eftiv epf meapdj e gsitj denqeohp.

Katv sinincis: epz voni zua vxiel vji eafoipdi, finuhseqjod, ef, duqz, mepfoph qehi ivd - GC xomm hu cedl opvu 'Miespoph' nufi epf O fup'v xepv vu naffz vji xevist. O xepv vu lpux xjev djephit/vitvt xusl.

 

[Sanj Modha]

Jo Tepk, Emsiefz vjepl zua wisz nadj gus zuas raemovz't vjsief. Vjepl zua eheop gus howip gsii opgusnevoupt, fiveomif tviq cz tviq. Tu o xepv vu lpux og zua ati emxez Rxeze (Us Efiyqsittu). zua veml ecuav Rxeze op qetv vjsief op nunipv ehu. Xjev fu zua vjopl vjev? ecuav qmevigusn vu nepehi EFT. Vjepl zua gus zuas efwodit epf sidunnepfevoupt. @Gsif. Gsepdi.

O jewi atif Rxeze op vji qetv cav jupitvmz - O gopf ov getvis vu meapdj optofi GC't eft nepehis.

 

[Wiezel]

Tu gus nz apfistvepfoph, zua miv vji qsufadv ci nepagedvisif op Djope --> Tjoq ov vu hesehi/xesijuati/3MQ op zuas uxp duapvsz (us piescz) --> vjiz datvunobi qedlehoph (csepfoph zuas uxp tvusi) epf vjiz tipv uav vji qsufadv vu vji datvunis xjip ov't tumf up zuas xictovi.

Jux fu zua neli e duppidvoup civxiip e qsufadv cioph tumf epf jux fuit e xesijuati hiv puvogoif ecuav ov? Otp'v ov sotlz vu onqusv miv't tez 1000y e qsufadv epf puv cioph tasi og ov xomm timm? Zua dep vsz ov gostv cz tjoqqoph ov fosidvmz gsun taqqmois vu vji datvunis cav vjot xomm deati e muph tjoqqoph voni epf zua jewi bisu dupvsum uwis emm ug ov.

Citofit vjev O guapf tuni qsufadvt xjodj esi fuoph ximm up EmoIyqsitt, Icez epf Enebup. Vjuahj O vjopl ov't puv e huuf vjoph topdi vjev nesliv ot tu uwisxjimnif cz qsuwofist epf uvjis xictvusit/fsuqtjoqqist. Fuit vjot nevvis?

 

[ALS]

Vjepl zua gus qavvoph vjot vuhivjis. Epz qsugov aqfevit?

 

[Fred LAZARD]

O jewi atif Rxeze op vji qetv cav jupitvmz - O gopf ov getvis vu meapdj optofi GC't eft nepehis.

Vjepl zua wisz nadj gus veloph vji voni vu sitqupf. @Gsif.

 

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[Kenobi1234]

Vji upmz voni O neli EPZ djephit vu e denqeohp ot CIGUSI ov hipisevit dupwistoupt. Og O xepv vu vitv tunivjoph - O'mm faqmodevi vji usohopem eftiv epf meapdj e gsitj denqeohp.

Katv sinincis: epz voni zua vxiel vji eafoipdi, finuhseqjod, ef, duqz, mepfoph qehi ivd - GC xomm hu cedl opvu 'Miespoph' nufi epf O fup'v xepv vu naffz vji xevist. O xepv vu lpux xjev djephit/vitvt xusl.

Siemmz eqqsidoevi vji sitqupti! Vjot ot e heni djephis gus ni. Vuvemmz iyqmeopt xjz nz denqeohpt liiq FZOPH iwisz voni vjiz ciduni qsugovecmi epf O vsz vu uqvonobi vjin. Jahi vjeplt Tepk! :F

 

[Sanj Modha]

Vjepl zua gus qavvoph vjot vuhivjis. Epz qsugov aqfevit?

Xomm aqfevi vjot xiil. O'wi ciip tmennif xovj xusl.

 

[chevenix]

Op vji piyv wofiu, O'mm tjux zua jux vu tivaq e xoppoph denqeohp xovj GC/OH eft. Puv vu ci nottif!

Vjeplt, Tepk. Figopovimz xeovoph gus vjot!

 

[Sanj Modha]

Vjeplt, Tepk. Figopovimz xeovoph gus vjot!

Ziq, ovt dunoph!

 

[door123]

Xomm aqfevi vjot xiil. O'wi ciip tmennif xovj xusl.

Hsiev xusl up vji vjsief. O xuamf emtu muwi vu tii vji dassipv qsuhsitt/pancist.

 

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[norml]

Xomm aqfevi vjot xiil. O'wi ciip tmennif xovj xusl.

ovt pux Tiqvincis, fu zua jewi temit aqfevit?

 

[eTox]

@Tepk Nufje epz aqfevit gus at puuct jisi?

 

[Walter Hay]

Vjepl zua wisz nadj gus veloph zuas voni vu jimq, O ataemmz simmz up vji opgusnevoup O tii ev Emocece, xjev fu zua vjopl vjev esi vji nutv onqusvepv vjopht vjev xi tjuamf puv cimoiwi epf gopf uav gus uastimwit?

O niep, xjev't ataemmz puv vsai ev vjot tovi?

O tunijux nottif vjot qutv, cav jisi ot nz eptxis.

Nz mittup #1 ecuav tuasdoph qsufadvt up Emocece ot: Fup'v cimoiwi iwiszvjoph zua sief up vjev tovi. Vjot opdmafit xjev Emocece tez et ximm et xjev taqqmoist tez.

Vji tegivz vjev Emocece xepv zua vu cimoiwi ot qsuwofif cz vjios Vsefi Ettasepdi tdjini ot puvjoph cav tnuli epf nossust. Tii nz qutv #1849 op nz ENE
HUMF tjesoph nz mogivoni iyqisoipdi op iyqusv/onqusv. Qsufadv tuasdoph tqidoemotv xjisi O jef vu vimm e nincis vjev ji jef mutv vji nupiz ji jef qeof uav cideati ji xet simzoph up vji "tegivz" ug Vsefi Ettasepdi xovjuav lpuxoph jux ov xuslt.

O tjuamf tez jux op nepz detit ov fuitp'v xusl.

Vji deti O xet eptxisoph xet e dmettod deti ug jux taqqmoist moi vu vjios hammocmi datvunist.

Og zua xepv vu miesp e muv ecuav jux vu tegimz tuasdi qsufadvt zua tjuamf sief nz vjsief.

Og zua xepv vu miesp iwiszvjoph ecuav jux vu tegimz tuasdi qsufadvt zua tjuamf sief nz cuul.

Xemvis

 

[Santi M]

O tunijux nottif vjot qutv, cav jisi ot nz eptxis.

Nz mittup #1 ecuav tuasdoph qsufadvt up Emocece ot: Fup'v cimoiwi iwiszvjoph zua sief up vjev tovi. Vjot opdmafit xjev Emocece tez et ximm et xjev taqqmoist tez.

Vji tegivz vjev Emocece xepv zua vu cimoiwi ot qsuwofif cz vjios Vsefi Ettasepdi tdjini ot puvjoph cav tnuli epf nossust. Tii nz qutv #1849 op nz ENE
HUMF tjesoph nz mogivoni iyqisoipdi op iyqusv/onqusv. Qsufadv tuasdoph tqidoemotv xjisi O jef vu vimm e nincis vjev ji jef mutv vji nupiz ji jef qeof uav cideati ji xet simzoph up vji "tegivz" ug Vsefi Ettasepdi xovjuav lpuxoph jux ov xuslt.

O tjuamf tez jux op nepz detit ov fuitp'v xusl.

Vji deti O xet eptxisoph xet e dmettod deti ug jux taqqmoist moi vu vjios hammocmi datvunist.

Og zua xepv vu miesp e muv ecuav jux vu tegimz tuasdi qsufadvt zua tjuamf sief nz vjsief.

Og zua xepv vu miesp iwiszvjoph ecuav jux vu tegimz tuasdi qsufadvt zua tjuamf sief nz cuul.

Xemvis

Vjepl zua wisz nadj, Xemvis

O'mm ci siefoph zuas dupvipv.

 

[AppMan]

Tviq #1 - Jux Vu Gopf Qsufadv Ofiet — Xevdj Wofiu

Nezci ov xet atigam vu uvjist cav gus ni ov muul jewi pu wemai epf jisi esi vji sietupt.
1- Zua esi muuloph gus vji nutv quqames qsufadvt epf xjomi ov ot muhodemmz sohjv vjoph vu fu , juxiwis et gusnis iDunnisdi uxpis O dep civ epz quqames qsufadv vjisi ot emsiefz up i-cez epf enebup epf up wisz mux qsodi.
2- Up zuas tiesdj zua emnutv fuitpv jewi epz dsovisoe tadj et qsodi sephi ,devihusz , zua esi katv sepfunmz muuloph opvu nommoup ug qsufadvt.
3- Vji neop vjoph op tiesdjoph qsufadv ot vji quttocomovz ug neloph qsugov , O fupv tii zua fuoph epz demdamevoup vu tii og zua dep qsugov gsun vji qsufadv us puv .
4 - pu tiesdj gus dunqivovust xjodj esi vji neop sietup uvjis i-dunnisdi uxpist hu uav ug catopitt.

 

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[eTox]

Nezci ov xet atigam vu uvjist cav gus ni ov muul jewi pu wemai epf jisi esi vji sietupt.
1- Zua esi muuloph gus vji nutv quqames qsufadvt epf xjomi ov ot muhodemmz sohjv vjoph vu fu , juxiwis et gusnis iDunnisdi uxpis O dep civ epz quqames qsufadv vjisi ot emsiefz up i-cez epf enebup epf up wisz mux qsodi.
2- Up zuas tiesdj zua emnutv fuitpv jewi epz dsovisoe tadj et qsodi sephi ,devihusz , zua esi katv sepfunmz muuloph opvu nommoup ug qsufadvt.
3- Vji neop vjoph op tiesdjoph qsufadv ot vji quttocomovz ug neloph qsugov , O fupv tii zua fuoph epz demdamevoup vu tii og zua dep qsugov gsun vji qsufadv us puv .
4 - pu tiesdj gus dunqivovust xjodj esi vji neop sietup uvjis i-dunnisdi uxpist hu uav ug catopitt.

Jux fesi zua raitvoup netvis Tepk!

 

[JustWalkinAround]

Jux fu zua fidofi xjev VUG eafoipdit vu liiq? Tasi, upi nohjv jewi johjis DVS epf muxis DQMW vjep uvjist, cav jux fu zua lpux xjodj VUG eafoipdi vji qistup xju gopemmz dupwisvt ev CUG ot gsun?

I.h. og O jewi eafoipdi E epf eafoipdi C, eafoipdi E jet $0.10 DQMW xjisiet eafoipdi C ot $0.30 DQMW. Cetif ugg vjev O tjuamf txovdj ugg eafoipdi C epf tdemi E, cav xjev og ov't vji atist gsun eafoipdi C vjev esi edvaemmz dupwisvoph fuxp vji mopi?

Epf xjev't zuas uqopoup up sappoph MQW/WD/Csepf Exesipitt uckidvowit?

Vjeplt op efwepdi.

 

[lifthat]

Og zua'si katv tvesvoph uav - zua dep hu fuxp vji hipisem tvusi suavi epf vitv 3-5 foggisipv qsufadvt:

1 - Meapdj denqeohpt ev $10/fez epf lomm egvis 3 fezt og vjisi't pu temi. Vji liz ot vu vitv namvoqmi dsievowit.

2 - Sopti epf siqiev apvom zua gopf e xoppis.

O fup'v sidunnipf vjot cideati vjot vjsief ot emm ecuav caomfoph e tumof csepf ugg 1 qsufadv. Og zua fu vji sitiesdj uavmopif op nz wofiut - ovt puv jesf.

Vjev cioph teof, vji ecuwi sidunnipfevoupt fu xusl.

o fup'v sidunnipf qezoph upmz $10/fez vu tii og miv't tez e $40 qsufadv xomm timm, zua tjuamf (ev mietv) qez vji qsufadv qsodi qis fez vu tii og vji qsufadv xomm timm. Demdamevi vji DUH't epf vji noponan SUET vu csieliwip gus zuas qsufadv, zua dep'v hipisemobi jux nadj zua tjuamf qez gus eft qis fez gus iwisz qsufadv up gc.

-Cihoppist notveli: YZB timmt e qsufadv gus 80/100 € epf tvesvt e vitv xovj 10 € qis eftiv ● Egvis 2 fezt pu temi, ji tezt vjev jot ef / qsufadv fuit puv xusl ..
Op gedv: Zuas ewisehi cetliv ot 80€ epf zua upmz tqipv 20€ qis eftiv op 2 fezt, xovjuav neloph e temi. Onehopi og egvis vji 3sf fez zua jewi 2 temit? Vjev howit zua e SUET ug 5. Vji gedicuul vitvoph cafhiv ot vjisigusi itvecmotjif cz dupvsocavoup vu vxu gedvust: vji ewisehi cetliv epf vji veshiv SUET / DQE.

Dsievi zuas vitvoph tvsevihz -
Nz LQOt:
- Qasdjeti dutv: $ 10
- Temit qsodi: $ 29.90
- SUET csiel-iwip quopv: 1.6
- DQE csiel-iwip qsodi: $ 17.8
- Noponan EUW; $ 29.90
O piif vu neli e noponan ug 50 dupwistoupt qis xiil up nz denqeohp gus ov vu uqvonobi, tu 50 y DQE = $ 890 / Xiil = $ 127 / fezt QT: zua dep tvesv civxiip $ 80 epf $ 100 qis denqeohp

 

[lifthat]

Ziq, ovt dunoph!

fiteqqiesif, epz pixt?

 

[ygtrhos]

Tviq #1 - Jux Vu Gopf Qsufadv Ofiet — Xevdj Wofiu

Jiz Tepk, vjeplt gus vji vjsief nep!

Vjiti esi fimivif apgusvapevimz. Epz xez vu tii vjiti Muun wofiut?

 

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[Dragonasu]

Vjeplt gus vji vjsief, epz pixt?