MARKETING Made my first sale

[MTBLover30]

Introduction

Let me start by saying that I was a premium member of the Fastlane forum, so technically this post belongs in the upgraded version under the "Execution" category. I stopped paying for Fastlane to reinvest all my money into my startup. If you were accessing the premium version, my thread would be titled "Building a $1 Billion Company," but I digress.

Business Update

I stepped away for about six months to a year to deal with some life challenges while trying to build this business in the desert. I recently launched the business and made my first sale, not to mention it was a 301% profit! It cost me $32 to acquire a client and make a little over $100 per sale (minimum) as of right now. I recently built the framework for a marketing system and have a new partner who will work with me to execute part of my marketing strategy.

Current and Revamped Marketing Strategy

The current marketing strategy is very lean, using Google Ads to send traffic to a website and hopefully convert them.

To improve conversions, I've revamped the marketing system to a three-stage model: Attract, Convert, Retain. The current attraction system uses Google Ads. The conversion system uses a low-cost lead magnet to separate those who want free information from those willing to pay for what they really want. The conversion system will use the low-cost product or the free lead magnet to convert them using a multi-step email sequence. Finally, I have a retention target of 2% or less for returns.

 

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[readytofastlane]

congrats on your first sale! Keen to see an update post at the next milestone!