Mid-Month
September started to worry me. After one $99 sale, it went quiet. Then some dude ordered close to $1000 of jewelry. After that I picked up more orders over $100, so I've generated $1,702.20 before mid-month. That's close to the total profit for last month, so unless the second half of Sept tanks, it looks like things are on the rise.
Sell This Business?
I've started thinking about selling when the new year rolls around. Once I get through the holiday season, I'll have an idea about what a year's worth of sales looks like. The business isn't completely automated, but it is simple (in concept). The most time-consuming part is listing items. I often lack motivation to do it, but even listing 3 items per day is enough.
The Good
- The website basically runs itself
- Traffic comes organically via Google or Ebay
- Sourcing products is simple and affordable
- Except for listing items and shipping, it's hands off
- Little to no competition due to the niche
- Very low refund rate
- Very low overhead
The Challenges
- Listing items is time-consuming
- Not sure how big the total consumer market is
- Some of the customers are particularly whiny/needy
- A majority of sales come from repeat customers, not new customers
- The niche isn't everyone's cup of tea
I wish I weren't banned from Etsy. Total sales would double in a month or two. On a bright note, if the buyer can sell on Etsy, they'll have an excellent new customer source.
For now, selling the business is just a thought.
Maybe I'll change my mind later this year, but I'm starting a local service in
my other thread, and want to focus on it once it has traction. I'm reasonably confident I'll be booked full shortly after launch, and will need to upgrade equipment and purchase more than one vehicle, so having extra cash on hand would be nice.