Are you in B2B?
I think the key is to test a few strategies that you think should work best for your audience, and focus on a few key channels.
Here's a few good resources ( Iv'e also noticed PR & niche podcasting can get nice results )
http://blog.crazyegg.com/2014/04/14/b2b-lead-gen/
https://www.ventureharbour.com/b2b-lead-generation-strategies/
http://searchengineland.com/b2b-ben...-through-use-of-search-online-media-mix-94661
http://www.marketingprofs.com/chirp...ation-trends-for-2014-whats-hot-and-whats-not
http://b2bleadblog.com/2012/10/lead-generation-81-of-marketers-use-email-marketing.html
http://www.smartinsights.com/lead-generation/lead-generation-analytics/scoring-online-leads/
https://lh5.googleusercontent.com/G...dG-3-k1f2KGGRozRCjwkqO8k96fs6h00KPwNCqgl8GUVQ
I think the key is to test a few strategies that you think should work best for your audience, and focus on a few key channels.
Here's a few good resources ( Iv'e also noticed PR & niche podcasting can get nice results )
http://blog.crazyegg.com/2014/04/14/b2b-lead-gen/
https://www.ventureharbour.com/b2b-lead-generation-strategies/
http://searchengineland.com/b2b-ben...-through-use-of-search-online-media-mix-94661
http://www.marketingprofs.com/chirp...ation-trends-for-2014-whats-hot-and-whats-not
http://b2bleadblog.com/2012/10/lead-generation-81-of-marketers-use-email-marketing.html
http://www.smartinsights.com/lead-generation/lead-generation-analytics/scoring-online-leads/
https://lh5.googleusercontent.com/G...dG-3-k1f2KGGRozRCjwkqO8k96fs6h00KPwNCqgl8GUVQ
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