Creating a lifestyle brand has always been very appealing to me. I have an idea for a niche that I think could work, with clothing, products, and content geared towards that niche. I know that it would have to be very well executed with all of the t-shirt stores and blogs being launched every hour. @SinisterLex makes excellent points on how to frame the brand. For me, like with every idea I have, it's a matter of finding effective ways to gauge market demand before I dive into it. I've launched too many ideas without measuring interest first. Intuition hasn't proven to be a good metric for me.
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