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One more overall comment here:
Cold emailing tactics (or any tactics) can't fight against bad overall strategy.
There are no magic words to overcome a bad market / unneeded solution / massive lack of trust.
Growing a web design business is a game of matching a strategy with the level you are at:
No results = stick to people VERY likely to be willing to give you a chance.
Some results = start more direct cold outreach (but be smart)
Great results = start building marketing and lead systems
Along with this - put the odds in your favour:
- A niche that isn't saturated with offers
- A location and country open to online help
- People who are likely and willing to pay well for help
And, work on your craft:
- Keep learning sales, marketing, conversion, business operations
- Take action, look at what happened, adjust and improve
- Be very honest with yourself on why things are not working out
The focus on doing this should be to learn how to learn. This way you can take your lessons and move on to do something a lot bigger. If you are just "Ill do this a 1,000 times"... how are you going to make any business work?
For example, you don't become a successful comedian by just learning someone elses jokes. You look at timing, expression, the concept behind the joke and so on. Same with business - don't just keep smashing the same technique... look at the big picture and learn how to improve and get better.
I hope this helps anyone stuck doing the same thing and not seeing how to progress.
It likely isn't *it*, it is the approach behind it.
Cold emailing tactics (or any tactics) can't fight against bad overall strategy.
There are no magic words to overcome a bad market / unneeded solution / massive lack of trust.
Growing a web design business is a game of matching a strategy with the level you are at:
No results = stick to people VERY likely to be willing to give you a chance.
Some results = start more direct cold outreach (but be smart)
Great results = start building marketing and lead systems
Along with this - put the odds in your favour:
- A niche that isn't saturated with offers
- A location and country open to online help
- People who are likely and willing to pay well for help
And, work on your craft:
- Keep learning sales, marketing, conversion, business operations
- Take action, look at what happened, adjust and improve
- Be very honest with yourself on why things are not working out
The focus on doing this should be to learn how to learn. This way you can take your lessons and move on to do something a lot bigger. If you are just "Ill do this a 1,000 times"... how are you going to make any business work?
For example, you don't become a successful comedian by just learning someone elses jokes. You look at timing, expression, the concept behind the joke and so on. Same with business - don't just keep smashing the same technique... look at the big picture and learn how to improve and get better.
I hope this helps anyone stuck doing the same thing and not seeing how to progress.
It likely isn't *it*, it is the approach behind it.
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