- Thread starter
- #181
When "copying" a company and making it better like the example you gave in post #20, how did you "take apart" the company in order to re-build it better? Is this a process that comes with the experience of building a company?
In a few niches that I would like to get in, I looked at the companies that dominated that niche. All I see is the stuff on the website. I can copy and improve on that, find where they're advertising and copy that, but because I never built a fully functional business similar to the ones in this niche, it still feels like I am missing a gap on information. The bad part about it is, I don't know what I don't know. Ya know? lol
It obviously depends on the specifics of the companies and the products, but you should be able to reverse engineer almost any business. The thing you didn't mention is that you also need to go through all of their marketing funnels yourself, even going so far as to buy their products so you can see how they handle transactions, do they have upsells/downsells, get on their mailing list and see what kind of followup marketing do they do, etc. Also make sure you promote them as an affiliate if possible to get more info on their conversion rates, etc.
I've gone so far as to convince a company to let me be an affiliate even though they didn't have an existing affiliate program, just so I could learn more about their business in order to "model" what they were doing. There may also be other forms of "social engineering" you could work on to gather even more intelligence.
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