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MJ DeMarco

I followed the science; all I found was money.
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Ever wished life had cheat codes? Entrepreneurship does, and it's as simple as managing a set of expectations.

Carry these expectations and a Fastlane Business can make you wealthy.

Ignore them, and suffer.

I call them the 7 "IT WILLS" because business WILL make them a reality, like it not.

Have a dog? It will shit, eat, and wag its tail.
Live in London? It will rain.
Spill ice cream on the sidewalk? It will attract ants.

IT WILL... Require Your Interminable Focus

Focus on one thing. In The Millionaire Fastlane, I referred to it as Tekel Syndrome. Multiple businesses suck. You're not Elon Musk who can juggle rockets, cars, and brain chips—until you sell your first company for gazillions, stick to one business and one only.

You don't become a piano maestro while also learning how to play the tuba and the flute. Concentrate your firepower on a single business until you can sell it for a number with more zeroes than you can reasonably spend. Then dabble.

IT WILL... Be Hard.

For VO2 Max training, I've been jumping rope for years. However, I recently started learning crossovers, sideswipes, and double-unders. Learning has been hard. It is one failure after another. Frustrating. Pull your hair out, infuriating. But I expect it.

If you think building wealth should feel like sipping a mojito on a Caribbean beach, entrepreneurship is not for you. It’s no different than jump roping: My neck, legs, and arms got whipped until I looked like I had been on the losing end of a gladiator match. Business is no different: every stumble, every failure, every face-plant is just another tuition payment at the school of hard knocks.

IT WILL...Suck

The more "suck" you are willing to endure, the better your life will be. After countless jump rope practices, I've ended the day with red welts on my neck, legs, and back. The neighbors think my wife whips me with a lash.

Here's a fun fact: Entrepreneurship isn’t supposed to be "fun." It’s grueling. Ever enjoy wrestling with payroll, regulatory paperwork, or dealing with suppliers that treat deadlines like suggestions? Me neither. Expectation shift: the more suck you're willing to endure now, the better your payoff later.

If fun is your goal, stick to a job and your weekend hobbies. Business isn't a carnival ride, it's a marathon through mud. The trophy is Unscripted freedom.

IT WILL... Suck More If You Don't Pick The Right Business

Choosing the wrong business is like climbing a huge mountain just to plant a tiny flag. Sure, you conquered something tough, but so what?

Cafés, sandwich shops, SaaS, inventing, product dev, consulting—every business is tough. But you better pick a mountain worth climbing. Make your hardship count. Would you rather sweat for a yearly $80k survival profit, or a $800k? The smartest pivot happens before the first dollar is spent. Choose wisely as this one choice sets your ceiling. Start playing for wealth, not survival.

I wrote a full article on this here: The Most Important Business Pivot Happens Before You Start!

IT WILL... Never End

A successful business never truly ends until you sell it or hire someone else to be the CEO. Most business journeys doesn't have a neat, Netflix-style ending with credits rolling. It’s an endless cycle of Act, Assess, Adjust. The successful entrepreneur knows this cheat code and plays accordingly. Products evolve, ad strategies shift, technology morphs, customer behaviors change. If you’re not constantly tweaking, iterating, and improving, you're falling behind. Welcome to entrepreneurship.

This is a game without an "off" switch.

IT WILL...Change You.

Business is the world's toughest personal trainer. It reshapes you relentlessly. Five, ten, or fifteen years down the road, the person in the mirror will astonish you. Honestly, I wouldn't even grab a beer with the guy I was ten years ago. I don't even like that guy, LOL. Enduring the grind reshapes you into someone resilient, disciplined, strategic. Business isn't just about changing your bank balance; it’s about fundamentally rewriting your character.

IT WILL... Be Absolutely Worth It

Don’t let the first six cheat codes send you running for the exits. If you persist, endure the tough times, and manage your expectations wisely, I promise one thing unequivocally: the payoff is spectacular. Freedom, autonomy, wealth, and the satisfaction of knowing you didn't just beat the game—you hacked it.

When you go swimming, you expect to get wet. When you create wealth through the game of business, expect these 7 "I WILLS" and suddenly, they become cheat codes.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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Gappz ot jux O'wi ciip vjoploph ecuav vjev sidipvmz et e tugvxesi fiwimuqis...

Vji qsufadv ot piwis dunqmivi.
Vjisi esi emxezt joffip caht fitqovi zuas iggusvt. Tunivonit ov't puv iwip zuas geamv, cav ep iyvispem mocsesz vjev xet quusmz caomv, epf pux ov't aq vu zua vu voqvui esuapf ov.

Epf cideati vji dunqepz ot tnemm, xi jepfmi iwiszvjoph uastimwit optvief ug josoph tqidoemobif fiwimuqist gus iedj esie.

Tuni qiuqmi tii ov et cef topdi O'n sihamesmz xusloph up esiet O'n puv hivvoph qeof gus (cedlipf, tnesv dupvedv, dunnapovz nepehinipv), cav vjiz geom vu tii vjev ov't edvaemmz gsii IYQ.
 
Epuvjis sietup xjz O vjopl qistotvipdi ot puv upmz vji #1 vseov op catopitt, cav emtu op mogi. Vji rauvi O qutvif up nz qsugomi qsivvz nadj tant ov emm aq.

Humf qutv!
 
Gsun vji Getvmepi Pixtmivvis... og zua fofp'v tii ov, zua esip'v tactdsocif.


Iwis xotjif mogi jef djiev dufit? Ipvsiqsipiastjoq fuit, epf ov't et tonqmi et nepehoph e tiv ug iyqidvevoupt.

Dessz vjiti iyqidvevoupt epf e Getvmepi Catopitt dep neli zua xiemvjz.

OV XOMM... Siraosi Zuas Opvisnopecmi Gudat

OV XOMM... Ci Jesf.

OV XOMM...Tadl


Vji nusi "tadl" zua esi xommoph vu ipfasi, vji civvis zuas mogi xomm ci. Egvis duapvmitt kanq suqi qsedvodit, O'wi ipfif vji fez xovj sif ximvt up nz pidl, miht, epf cedl. Vji piohjcust vjopl nz xogi xjoqt ni xovj e metj.

OV XOMM... Tadl Nusi Og Zua Fup'v Qodl Vji Sohjv Catopitt


OV XOMM... Piwis Ipf


OV XOMM...Djephi Zua.


OV XOMM... Ci Ectumavimz Xusvj Ov
Podi qutv.
... Epf puvodif zua nipvoupif vji xogi. O haitt zua gopemmz vuul vji qmaphi, huuf up ze, duphsevamevoupt.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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