So I'm doing work for clients running their ads, and I noticed a trend which I guess that every marketer running paid ads for clients has. Which is that, if you don't get great results compared to where they were previously within 30 days, especially if they aren't a large business, then they just stop working with you. This has happened quite a few times, and I think I've realized that it's pretty much impossible to get any sort of meaningful growth in a month. I think that a lot of testing and grow needs to be done. Success is not a one-off event or task that gets done once and the business skyrockets from there.
I always deliver new suggestions so they can improve their results and the clients do try them, but the results aren't instant so the chance of losing a client is quite high. Maybe I need to emphasize in the beginning on the expectations more and tell them that for the first 3 months, not to expect amazing results? Then the problem that arises is that I'm going to be competing with others who will sell them the world and guarantee results within a month, because people just want to listen to whatever they want to hear, lol. Maybe it's just how it is, dealing with small businesses?
How do you deal with this and is it unrealistic for a client to expect to go from a 3x average roi to a 4-5x roi in 30 days, for example?
I always deliver new suggestions so they can improve their results and the clients do try them, but the results aren't instant so the chance of losing a client is quite high. Maybe I need to emphasize in the beginning on the expectations more and tell them that for the first 3 months, not to expect amazing results? Then the problem that arises is that I'm going to be competing with others who will sell them the world and guarantee results within a month, because people just want to listen to whatever they want to hear, lol. Maybe it's just how it is, dealing with small businesses?
How do you deal with this and is it unrealistic for a client to expect to go from a 3x average roi to a 4-5x roi in 30 days, for example?
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