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- Dec 5, 2011
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@TedM Agree, my only concert is not converting that well. 16-28 range isn't looking that good for now, will let it run until 3-4 times the target CPA. I just added a new ad and removed the product interest. Let's see how it goes.
I need to get some new images to test, my CTR is really bad, below 2%
@Phones Currently I'm targeting some specific interests within the group 20-35 (about 2 mil potential audience). Currently I'm not happy with anything less than 4% CTR on the newsfeed to start with and I'll let it roll through around 3.5% after it starts burning out and frequency starts going up. I obviously have a little bit older range than you and am in the US so that may make a difference. But like JasonR says just keep testing and see what happens. I just wanted to give you a little encouragement that it is possible to get a little higher CTR in that demo. Most of my ads I can get 2+, but I junk anything that doesn't meet that range I mentioned currently.
My market isn't nearly as big as JasonR's either. I've done well so far with fairly simple ads where the focus is very specifically on the product I have and some brighter colored backgrounds (warm colors work better like yellow and orange for me, but also had a green one perform well). Anyway just my two bits, keep after it.
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