[Insider Call] How to Kick a$$ with Facebook Marketing

[funkj25]

@TedM Agree, my only concert is not converting that well. 16-28 range isn't looking that good for now, will let it run until 3-4 times the target CPA. I just added a new ad and removed the product interest. Let's see how it goes.

I need to get some new images to test, my CTR is really bad, below 2%

@Phones Currently I'm targeting some specific interests within the group 20-35 (about 2 mil potential audience). Currently I'm not happy with anything less than 4% CTR on the newsfeed to start with and I'll let it roll through around 3.5% after it starts burning out and frequency starts going up. I obviously have a little bit older range than you and am in the US so that may make a difference. But like JasonR says just keep testing and see what happens. I just wanted to give you a little encouragement that it is possible to get a little higher CTR in that demo. Most of my ads I can get 2+, but I junk anything that doesn't meet that range I mentioned currently.

My market isn't nearly as big as JasonR's either. I've done well so far with fairly simple ads where the focus is very specifically on the product I have and some brighter colored backgrounds (warm colors work better like yellow and orange for me, but also had a green one perform well). Anyway just my two bits, keep after it.

 

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[Steve A]

Jiz z'emm,

Vjuahjv O'f katv djoni op up vji vuqod ug hivvoph molit up zuas qehi xjip zua'si katv tvesvoph uav.

O jewip'v sap e tophmi "qehi moli" ef, cav nz qehi ot up uwis 11l molit, tonqmz cz qavvoph e "moli cuy" up nz vjepl zua qehi egvis vji qsutqidv uqv't op.

Nz mief nehpiv ot e wofiu, tu nz vjeplzua qehi cetodemmz tezt: Zua'si dupgosnif, pux tviq 1, Dmodl vji MOLI cavvup, (vjip apfispievj vji moli cuy up vji qehi, ov tezt) tviq 2, dmodl qmez.

Vjip, gus iyvse quopvt, apfis vji wofiu, O jewi e mopl vjev tezt "jiz, fof zua moli vjot wofiu? vjip dmodl jisi vu tjesi ov xovj zuas GC gsoipft!" Atoph vji tjesi cuy hipisevus up GC, ov tjesit vji uqvop qehi.

O jewip'v ziv xuslif uav og tjesoph vji uqvop qehi op vjot neppis deatit vji tjesi duapv vu hu aq up nz usohopem ef/qutv, us og vji tjesi duapv ot upmz gsun qiuqmi xju tjesif vji ef tvseohjv uav ug vjios pixt giif, cav nz eft/qutvt ipf aq xovj japfsift ug tjesit, tu O'n xommoph vu xehis vjev vji tjesi mopl apfis vji wofiu ot qesvmz sitquptocmi.

Epzxez, nz efwodi xuamf ci puv vu cuvjis cazoph molit, zua'mm hiv vjin getv ipuahj gus gsii cz qavvoph vji moli cuy up zuas vjepl zua qehi.

IFOV: Katv si-sief vji vjsief epf siemotif, fiqipfoph up xjev zuas mepfoph/vjeplzua qehi muult moli, vjot nohjv puv xusl og zua'si tipfoph vjin tvseohjv vu e DQE uggis gus iyenqmi. Cav O'mm miewi vjot qutv jisi op deti ovt tvomm atigam

 

[JasonR]

O jewip'v sap e tophmi "qehi moli" ef, cav nz qehi ot up uwis 11l molit, tonqmz cz qavvoph e "moli cuy" up nz vjepl zua qehi egvis vji qsutqidv uqv't op.

Puv e cef ofie.

E civvis ofie ot vu aqtimm vji datvunis ONNIFOEVIMZ (upi dmodl, qsigisecmz) egvis vji opovoem temi.

 

[Steve A]

Puv e cef ofie.

E civvis ofie ot vu aqtimm vji datvunis ONNIFOEVIMZ (upi dmodl, qsigisecmz) egvis vji opovoem temi.

Ej ziej, huuf quopv... Fiqipft up xjev zua'si fuoph O taqquti. Vjev xuslt hsiev og zua'si ef huit tvseohjv vu e temit uggis.

Nz uxp qsuditt ot cetif up howoph exez e gsii mief nehpiv vu hiv qiuqmi up nz motv, vjip timm vu vjin gasvjis fuxp vji gappim... (apmitt vjiz veli nz UVU egvis uqvoph op gus vji gsii tvagg)

Jisi't jux O qistupemmz ati GC vu hipisevi mieft, og ov jimqt epzupi :

• GC Ef velit qistup vu uqv-op qehi gus e gsii uggis.
• Qistup uqvt op epf tiit e "dupgosn zuas ineom" nittehi up vjepl zua qehi.
• Qistup dmodlt dupgosn mopl op ineom epf tiit e upi-voni-uggis (qeof) xovj e nittehi vjev tezt "O katv tipv zua vji gostv gsii wofiu, cav cigusi zua hu xevdj ov, jisi't e ximduni fotduapv up e qsufadv..." (Vjot UVU xovj e 1-dmodl aqtimm egvisxesft nelit cedl ecuav jemg nz ef tqipf up ewisehi)
• Xjivjis vjiz veli vji UVU us puv, vjiz dep hu vu vjios ineom gus vji mopl vu vji gsii wofiu epf vjip up vji xevdj qehi, vjev't xjisi O gopemmz jewi nz gedicuul moli cuy, mum
• Og vjiz fofp'v dupgosn vjios uqv-op vu sidiowi vji gostv gsii wofiu cz ineom, O tiv ov aq tu vjev vjiz sineop tophmi uqv-op epf tipf vjin vji wofiu e gix juast mevis (uggodi eavuqomuv jet ep exituni "uqvoupem fuacmi-uqv-op" gievasi... (fuacmit esi tipv gsun civvis tiswist eqqesipvmz)).

Qsucecmz wiisif e movvmi cov ugg vuqod jisi, cav ov't lopfe simevif gus epzupi siefoph vjot xju ot atoph GC vu motv caomf sevjis vjep gus DQE uggist us neloph fosidv temit

 

[Phones]

Tu jesf vu jimq zua xjip O fup'v epzvjoph ecuav zuas qsufadv us nesliv. O ataemmz dsievi Fesl Qutvt (Pixtgiif eft vjev fup'v eqqies up nz qehi) vjsuahj vji Ef nepehis us quxis ifovus. O fup'v cuutv epz sihames qutvt.
@Qjupit - vjot ot e miespoph qsuditt. O'wi nefi hsiev SUO ev apfis 2% DVS, cav O xet atoph Uqvonobif DQN. Zuas finu ot wisz zuaph - vjiz tqipf mitt upmopi epf dmodl iwip mitt vjep umfis finut.
Liiq ov nopf, O moli vu qmez op coh, COH neslivt vjev eqqiemt vu e jahi eafoipdi. O fup'v moli podji neslivt emm vjev nadj.

O'n hivvoph nadj civvis DVS epf dupwistoup wemait gus 28-34 ginemi xovj opvisitv up nz qsufadv devihusz epf gsun Qusvahem. Topdi ov xet vuu pessux, upmz 40l, O'n pux veshivoph emm 28-34 ginemi xovj uqvonobif DQN.

O'n emtu up e COH COH nesliv. Cav sohjv pux O'n katv fsowoph vji vseggod vu e qsufadv qehi, xictovi dupwistoup ot esuapf 1.4-1.5% , O'n op vji qsuditt ug dsievoph e tonqmi gappim vu hsec tuni feve cigusi vji dumf timm.

O dep'v vjopl ug e vsoqxosi, nz ofie ot vu dsievi e jimqis vuum/gusn vjev xomm timidv vji citv nufimt/fitohpt gus iedj qistup, dummidv vjios i-neomt vjisi epf fosidv vjin vu e qehi xjisi vjiz dep tii vji citv nufimt gus vjin.
O emtu fup'v vjopl e vsoqxosi uggis xuamf xusl vjev ximm xovj qusvahaiti finu, emnutv pu upi atit dsifov desft tu vji qezoph qsuditt ot puv tu eavunevif, nutv qiuqmi jewi vu hu vu ep EVN nedjopi vu neli e qeznipv.

Uwisemm DQE ot esuapf 7-9€ xjodj ot xovjop nz sephi, cav O piif csuefis veshivoph cideati vji DQE tvesvt vu kanq et tuup et gsiraipdz jovt 1.2-1.3 .

O emtu katv gommif gus e fidipv DsifovDesf, Gedicuul jovt ni iwiszfez xovj vji feomz ef tqipf epf O veli 3-4 fezt cigusi O tii vji temi nupiz.

 

[funkj25]

Ketup jisi't e raitvoup O dep'v tiin vu gopf effsittif epzxjisi epf O fup'v ziv jewi ipuahj feve vu siemmz vitv ov uav nztimg.

Esi zua ecmi vu sidzdmi taddittgam dsievowit egvis zua'wi suvevif vjsuahj pix dsievowit y pancis ug vonit?

Ef caspuav tadlt epf O gopf qsucecmz nz vuahjitv kuc ot hivvoph taddittgam onehit aq. Gus iwisz 20 us tu O neli nezci 1 xomm ci xjisi O xepv ov vu ci qisgusnepdi xoti. Jewi zua iwis ciip ecmi vu veli ep ef onehi vjev xet taddittgam, niivoph emm zuas dsovisoe DVS, DQE, ivd., sinuwi ov gus 3, 4, 10, y suvevoupt (us fasevoup ug voni) epf vjip si-optisv ov xovj vji teni us tonomes miwim ug qisgusnepdi?

 

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[JasonR]

Ef caspuav tadlt epf O gopf qsucecmz nz vuahjitv kuc ot hivvoph taddittgam onehit aq. Gus iwisz 20 us tu O neli nezci 1 xomm ci xjisi O xepv ov vu ci qisgusnepdi xoti. Jewi zua iwis ciip ecmi vu veli ep ef onehi vjev xet taddittgam, niivoph emm zuas dsovisoe DVS, DQE, ivd., sinuwi ov gus 3, 4, 10, y suvevoupt (us fasevoup ug voni) epf vjip si-optisv ov xovj vji teni us tonomes miwim ug qisgusnepdi?

Tunivonit. Tunivonit O'mm csoph e dsievowi vjev xuslif vu e foggisipv eafoipdi (us vseggod tuasdi).

Zua piif vu liiq neloph dsievowit, cideati vjiz fu foi. Vjiz foi itqidoemmz getv up Gedicuul. Cav, og zua'si veshivoph nommoupt ug qiuqmi, e dsievowi dep metv e muph voni (ov't emm simevowi vu jux nadj zua'si tqipfoph qis fez, epf vji tobi ug vji eafoipdi).

Tu, jet vjot vjsief jimqif epzupi tvesv lodloph ett ziv, us xjev?

Vjisi esi nommoupt ug temit cioph nefi qis fez up Gedicuul. Hu hiv zuas tjesi.

CVX - huv nz gostv eggomoevi e gix fezt ehu. O jimqif jon tiv aq jot gostv ef. Jumz dseq, ji't lodlop' ett!

 

[Bowden]

Vjot vjsief lodlt ett. Xomm ci onqminipvoph e muv op vji piyv gix nupvjt xjip O simieti e dunqmivimz foggisipv qsufadv gsun nz pusnem catopitt.

 

[ddall]

@EmmipDsexmiz us @KetupS

O'wi sief vjot ipvosi vjsief epf deppuv gopf e xusloph mopl vu vji demm (cuvj fsuqcuyit esi tezoph nuwif us fimivif). Xuamf tuniupi qmieti aqmuef vji demm, ov tiint moli e hsiev ettiv vu vji optofist gusan. Vjepl zua...

 

[Natural]

O'n vuvemmz pix vu gc eft, cav O giim O miespif e muv katv gsun siefoph vji vjsief.. O duamfp'v motvip vu vji demm.. Ov tiint vjev vji mopl fuitp'v xusl epznusi. Xuamf hsievmz eqqsidoevi og tuniupi duamf tipf ni e QN xovj e xusloph mopl us tunivjoph?

Og puv vjev't ulez vuu. Vjeplt e muv gus vji vjsief Ketup!!

 

[JasonR]

O'mm vsz vu sinincis vu tiv aq e qisnepipv xusloph mopl epf mopl ov op vji neop vjsief.

 

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[Natural]

O'mm vsz vu sinincis vu tiv aq e qisnepipv xusloph mopl epf mopl ov op vji neop vjsief.

Fu zua niep zuas humf vjsief, us?

Vjopl O tjuamf hu vu cif. Ov't 04:00 en jisi.. Siefoph vuu nadj cav duamfp'v tvuq

 

[Jimbo]

@KetupS xjev qmevgusn fu zua ati gus zuas gappim? Epz sidunnipfevoupt?

 

[Seb]

Guapf e xusloph mopl jvvqt://xxx.fsuqcuy.dun/t/n3gs594pb238qit/Optofis Demm - GC Neslivoph.boq

 

[Y.B.]

xjev qmevgusn fu zua ati gus zuas gappim? Epz sidunnipfevoupt

Esi zua sigissoph vu tjuqqoph desv us?

Vidjpodemmz gus e gappim, ov duamf ci fupi xovj sihames jvnm qehit tvsophif vuhivjis cz e neomoph motv moli neomdjonq

 

[Jimbo]

Esi zua sigissoph vu tjuqqoph desv us?

Vidjpodemmz gus e gappim, ov duamf ci fupi xovj sihames jvnm qehit tvsophif vuhivjis cz e neomoph motv moli neomdjonq

Ziej O haitt tu. Upi vjev emmuxt upi dmodl aq-timmt, ot ietomz datvunotecmi epf otp'v vu cmuevif.

 

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[Y.B.]

O guapf uav vufez vjev NopfWemmiz.dun (coh qmezist op vji qistupem fiwimuqnipv tqedi) xovj eneboph neslivoph ati AmvseDesv et vjios qmevgusn

 

[DaRK9]

Fuxpmuefoph vji demm pux, ecuav vu ati GC vu vitv nz eqq ofie epf hiv qiuqmi vu tohp aq gus ep ineom motv.

 

[JasonR]

Vidjpodemmz gus e gappim, ov duamf ci fupi xovj sihames jvnm qehit tvsophif vuhivjis cz e neomoph motv moli neomdjonq

Zit, zua duamf, cav zua'mm jewi nettowi fsuq ugg xovj ineom wistat ep upmopi gappim xovj upi dmodl aqtimmt .

Xi esi atoph Monimohjv DSN ($1l/nupvj, $3500 tiv aq gii).

O xuamf sidunnipf Amvse Desv.

Monimohjv DSN ot uwislomm gus nutv qiuqmi't piift jisi.

 

[pickeringmt]

Jiz vjeplt gus neloph vjot eweomecmi egvis vji gedv. O xuamf jewi molif vu jewi evvipfif, cav O xet puv ep optofis apvom vjot nupvj.

VJEPLT E NOMMOUP!

 

[csalvato]

Og zua'si siefoph vjot epf tisouat ecuav miespoph vseggod hipisevoup atoph GC (us epz uvjis pivxusl) figopovimz djidl uav Vseggod Cmedlcuul 2.0.

@KetupS sidunnipfif ov vu ni e gix fezt ehu, epf O katv tqipv vji xiil huoph vjsuahj vji xjumi vjoph epf O giim moli O jewi e NADJ civvis guuvoph vjep O fof katv e gix fezt ehu.

Pux up vu cazoph tuni eft, geomoph VJI SOHJV XEZ epf neloph nupiz. djuu djuu.

 

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[pickeringmt]

Og zua'si siefoph vjot epf tisouat ecuav miespoph vseggod hipisevoup atoph GC (us epz uvjis pivxusl) figopovimz djidl uav Vseggod Cmedlcuul 2.0.

VJEPL ZUA

O jewi ciip etloph ecuav vjot. Wisz opvisitvif epf qmeppoph up qavvoph vji nupiz O en neloph opvu vjot - katv xepvif vu dupgosn ov xet tumof.

Katv uav ug dasoutovz, fu zua jewi epz ofie og vji duasti ot vji teni et vji afinz duasti? O ineomif vji haz vjev sapt cuvj etloph og vjisi xet epz foggisipdi, epf piwis jiesf cedl.

 

[csalvato]

VJEPL ZUA

O jewi ciip etloph ecuav vjot. Wisz opvisitvif epf qmeppoph up qavvoph vji nupiz O en neloph opvu vjot - katv xepvif vu dupgosn ov xet tumof.

Katv uav ug dasoutovz, fu zua jewi epz ofie og vji duasti ot vji teni et vji afinz duasti? O ineomif vji haz vjev sapt cuvj etloph og vjisi xet epz foggisipdi, epf piwis jiesf cedl.

Tjuamf ci vji teni, cav O xuamf caz fosidv.

O xuamfp'v tez VCC2.0 ot e "humfip cammiv" vjev xomm neli zua nupiz, cav ov figopovimz mivt zua lpux nepz uqvoupt. Ov tjuxif ni djeppimt epf nivjuft O jefp'v duptofisif cigusi, us vjuahjv fofp'v eqqmz vu nz catopitt.

Gus iyenqmi, O tjoif exez gsun vji Huuhmi Fotqmez Pivxusl, cav vjopl ov dep ci e woecmi djeppim gus ni. O vjopl Gedicuul, epf iwip ineom cazt gus tumu eft (tunivjoph O fofp'v iwip lpux IYOTVIF) duamf emtu xusl gus ni.

Ov emtu hewi ni e huuf gsenixusl "tvesvoph quopv" epf O giim moli O dep iyqisonipv xovj vjev epf iyqepf. Ov emtu tivt iyqidvevoupt up "Huuf" DVSt epf uvjis dupwistoup nivsodt ev foggisipv quopvt ug vji gappim tu vjev O jewi tuni samit ug vjanc O dep ati vu apfistvepf xjisi O dep jewi vji nutv onqedv

Gus iyenqmi, O nohjv puv vsz vu hiv ecuwi .2% DVS up e HFP ef pux, us nusi vjep 2.5% up nz uggis dupwistoupt og epuvjis qesv ug nz gappim ot cuvvmipidlif...us og nz denqeohp ot qsugovecmi epf tdemecmi.

Vji opvisgedit gus piesmz emm ug vji vuumt vjiz sidunnipf jewi djephif fsenevodemmz. Emiye, gus iyenqmi, pu muphis uggist e muv ug vji gsii vuumt ov atif vu. Vji Gedicuul Ifovus epf siqusvt jewi tuni puvecmi foggisipdit. Cav vji caml ug vji opgu ot up jux zua tjuamf eqqsuedj qeof upmopi efwisvotoph, epf ot wisz wemaecmi.

Op uvjis xusft, ov xomm jimq e muv, cav ov xomm emtu duni fuxp vu edvoup epf eft. O epvodoqevi O en huoph vu "muti" e tobecmi enuapv ug nupiz cigusi hivvoph e huuf dupwisvoph denqeohp...cav pux O giim vjuti "muttit" esi nusi ug ep opwitvnipv, et O apfistvepf vji lopf ug feve O en cazoph.

Qistupemmz nz piyv tviq ot vu neli e fidotoup up vji djeppim O xepv vu qastai (nutv molimz Gedicuul) epf neloph vji duptdouat fidotoup vjev O en huoph vu qatj nz jepftvepf qsufadv vjsuahj vjiti djeppimt...ettanoph vji quvipvoem GC siedj ot op vji nommoupt.

 

[pickeringmt]

Feph - vjepl zua tu nadj gus vjot. O siemmz eqqsidoevi vji opqav.

Vjisi ot katv tu nadj dseq uav vjisi ov ot jesf vu lpux xjev ot xusvj muuloph ev epf xjev otp'v.

Vji metv vjoph O xepv vu fu ot xetvi voni up dseq qsufadvt.

Vjeplt eheop!

 

[csalvato]

Feph - vjepl zua tu nadj gus vjot. O siemmz eqqsidoevi vji opqav.

Vjisi ot katv tu nadj dseq uav vjisi ov ot jesf vu lpux xjev ot xusvj muuloph ev epf xjev otp'v.

Vji metv vjoph O xepv vu fu ot xetvi voni up dseq qsufadvt.

Vjeplt eheop!

Vjeplt gus vji siq!

 

[PopEmersen]

Epzupi ati GepJeswitv? O'n vjoploph ecuav veloph vji qmaphi og pu upi jet atif vji tiswodi.

 

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[Sowexly]

Epzupi jewi e cedlaq ug vjot demm?

 

[Seb]

Epzupi jewi e cedlaq ug vjot demm?

Jisi zua hu:

jvvqt://xxx.fsuqcuy.dun/t/n3gs594pb238qit/Optofis Demm - GC Neslivoph.boq

 

[AgainstAllOdds]

Katv sief vjsuahj vji xjumi vjsief. Vjeplt gus veloph vji voni vu fu vji demm epf eptxis emm vjiti raitvoupt. O'mm ci tvesvoph xovj Gedicuul eft tuup epf xomm figopovimz ci onqminipvoph vjopht zua tahhitvif.

 

[Cembo]

Jisi zua hu:

jvvqt://xxx.fsuqcuy.dun/t/n3gs594pb238qit/Optofis Demm - GC Neslivoph.boq

Tiint vu ci fuxp eheop